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creativex.com website review
Visit site (opens in a new tab)Reviewed 22 October 202636 issues · 106 checks
This review found 36 issues worth fixing on creativex.com, 9 of them high impact, across 106 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for CreativeX
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.4 s |
| May 9, 2026 | 1.3 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 113 ms |
| May 9, 2026 | 118 ms |
| May 16, 2026 | 111 ms |
| May 23, 2026 | 110 ms |
| May 30, 2026 | 123 ms |
| Jun 6, 2026 | 124 ms |
| Jun 13, 2026 | 122 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 118 ms |
| Jul 4, 2026 | 118 ms |
| Jul 11, 2026 | 119 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 115 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 108 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 98 ms |
| Sep 12, 2026 | 99 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 110 ms |
| Oct 3, 2026 | 109 ms |
| Oct 10, 2026 | 116 ms |
| Oct 17, 2026 | 117 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
creativex.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
4.0 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.
Mobile performance score: 61
61/100Your mobile performance score is 61 (desktop: 87). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (website-files.com, Google Tag Manager and consentpro.com and others), adding 2.7 MB and 350 ms of main-thread time.
Improve image delivery
150 ms · 366 KiB4 images could be 366 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
483 KiBAbout 483 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
300 ms · 79 KiBAbout 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
website-files.com adds 98 ms
98 mswebsite-files.com costs a phone 98 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Vimeo adds 41 ms
41 msVimeo costs a phone 41 ms of main-thread work and 537 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 63 KiB9 files are served with short cache lifetimes, so returning visitors download them again (63 KiB).
Legacy JavaScript
150 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 87 but mobile only 61. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify CSS
10 KiB10 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 554 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.7 s
8.7 sYour largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By clicking "Accept", you agree to the storing of cookies o…”.
Time to Interactive: 14.3 s
14.3 sThe page becomes fully interactive after 14.3 s. Good is under 3.8 s.
First Contentful Paint: 5.0 s
5.0 sThe first text or image appears after 5.0 s on a phone. Good is under 1.8 s.
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
32 images without width and height
32 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 113 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 106 ms
106 msReal visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 517 ms
517 msReal visitors wait 517 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 105 ms
105 msScripts block the page for only 105 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.031
0.031The layout barely moves while loading (CLS 0.031, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 64 requests
2.9 MBYour homepage downloads 2.9 MB in 64 requests on a phone: scripts 921 KiB (17), fonts 855 KiB (3) and images 830 KiB (24). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
6942f885cba1fe4377cd6b8d_Colgate-Palmolive_(2025) 1.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (132 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (28 elements)
All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Headings skip levels
Headings skip levels (h1 → h3, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 50 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (4 characters)
Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (165 characters)
Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.
39 internal links, 9 external
The homepage links to 39 pages on creativex.com and 9 external pages.
5 checks passed
One H1 headline
Your main headline reads: “The system to scale creative excellence”.
Canonical URL set
The canonical URL is https://www.creativex.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.creativex.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (618 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /resources/guides, which answers with an error. Visitors hit a dead end and search engines drop it.
6 pages share a meta description
/resources/clientstories, /resources/all, /resources/blog, /resources/press, /resources/reports and /resources/podcasts use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute width: Expected length, "inherit".”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
6 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 broken links to your own pages
2 links from your homepage to your own site are broken, for example https://www.creativex.com/resources/guides (404).
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (creativex.com).
Valid certificate (64 days left)
The certificate from Google Trust Services · WE1 verifies for creativex.com and is valid for another 64 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://creativex.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
creativex.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
creativex.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearscreativex.com was registered in Feb 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
creativex.com is registered until Feb 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 358 words of copy
The homepage carries about 358 words of visible text.
4 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Get a demo”, “Get Started” and “Contact”.
2 short forms
2 short forms (3 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Email authentication
SPF does not block other senders (no all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=_speyi6l4b.sdmarc.net”.
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
DKIM signing found
A DKIM key is published (selector “google” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Webflow
- Analytics
- Google Tag Manager
Hiring
- Hiring
- 7 open roles
- Teams
- Marketing (2), Account Management (1), Product (1), Sales Development (1)
- Job board
- greenhouse
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 36 issues on creativex.com, including 13 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.