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creativex.com website review

Visit site (opens in a new tab)Reviewed 22 October 202636 issues · 106 checks

This review found 36 issues worth fixing on creativex.com, 9 of them high impact, across 106 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for CreativeX

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.0 sMay 2Oct 171.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.4 s
May 9, 20261.3 s
May 16, 20261.4 s
May 23, 20261.5 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.6 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.3 s
Oct 3, 20261.1 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
128 ms92 msMay 2Oct 17117 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026113 ms
May 9, 2026118 ms
May 16, 2026111 ms
May 23, 2026110 ms
May 30, 2026123 ms
Jun 6, 2026124 ms
Jun 13, 2026122 ms
Jun 20, 2026121 ms
Jun 27, 2026118 ms
Jul 4, 2026118 ms
Jul 11, 2026119 ms
Jul 18, 2026120 ms
Jul 25, 2026115 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026108 ms
Aug 22, 2026104 ms
Aug 29, 202696 ms
Sep 5, 202698 ms
Sep 12, 202699 ms
Sep 19, 2026104 ms
Sep 26, 2026110 ms
Oct 3, 2026109 ms
Oct 10, 2026116 ms
Oct 17, 2026117 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of creativex.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. creativex.com at 0.4 s0.4 s
  2. creativex.com at 0.8 s0.8 s
  3. creativex.com at 1.1 s1.1 s
  4. creativex.com at 1.5 s1.5 s
  5. creativex.com at 1.9 s1.9 s
  6. creativex.com at 2.3 s2.3 s
  7. creativex.com at 2.6 s2.6 s
  8. creativex.com at 3.0 s3.0 s

creativex.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix61
  • Render-blocking requests

    4.0 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61 (desktop: 87). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (website-files.com, Google Tag Manager and consentpro.com and others), adding 2.7 MB and 350 ms of main-thread time.

  • Improve image delivery

    150 ms · 366 KiB

    4 images could be 366 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    483 KiB

    About 483 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    300 ms · 79 KiB

    About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • website-files.com adds 98 ms

    98 ms

    website-files.com costs a phone 98 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Vimeo adds 41 ms

    41 ms

    Vimeo costs a phone 41 ms of main-thread work and 537 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 63 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (63 KiB).

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 87 but mobile only 61. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 554 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 8.7 s

    8.7 s

    Your largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By clicking "Accept", you agree to the storing of cookies o…”.

  • Time to Interactive: 14.3 s

    14.3 s

    The page becomes fully interactive after 14.3 s. Good is under 3.8 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • 32 images without width and height

    32 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 113 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 106 ms

    106 ms

    Real visitors wait 106 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 517 ms

    517 ms

    Real visitors wait 517 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 105 ms

    105 ms

    Scripts block the page for only 105 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.031

    0.031

    The layout barely moves while loading (CLS 0.031, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.9 MB in 64 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 64 requests on a phone: scripts 921 KiB (17), fonts 855 KiB (3) and images 830 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    6942f885cba1fe4377cd6b8d_Colgate-Palmolive_(2025) 1.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images in older formats

    3 images (132 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8690
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (28 elements)

    All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 50 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is short (4 characters)

    Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 39 internal links, 9 external

    The homepage links to 39 pages on creativex.com and 9 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “The system to scale creative excellence”.

  • Canonical URL set

    The canonical URL is https://www.creativex.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.creativex.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (618 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix74
  • 1 linked page is broken

    Your homepage links to /resources/guides, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 6 pages share a meta description

    /resources/clientstories, /resources/all, /resources/blog, /resources/press, /resources/reports and /resources/podcasts use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute width: Expected length, "inherit".”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    6 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://www.creativex.com/resources/guides (404).

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (creativex.com).

  • Valid certificate (64 days left)

    The certificate from Google Trust Services · WE1 verifies for creativex.com and is valid for another 64 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://creativex.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    creativex.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    creativex.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    creativex.com was registered in Feb 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    creativex.com is registered until Feb 2027.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 358 words of copy

    The homepage carries about 358 words of visible text.

4 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Get a demo”, “Get Started” and “Contact”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Email authentication

1 to fix85
  • SPF does not block other senders (no all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 redirect=_speyi6l4b.sdmarc.net”.

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Webflow
Analytics
Google Tag Manager

Hiring

Hiring
7 open roles
Teams
Marketing (2), Account Management (1), Product (1), Sales Development (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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