cufflinks.com website review

A phone's processor spends 5.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Klaviyo and cloudfront.net and others), adding 1.6 MB and 680 ms of main-thread time.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 454 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 40 ms faster on a phone.

5 images could be 327 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The page has 2,717 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 201 ms of main-thread work and 584 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 178 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

cloudfront.net costs a phone 166 ms of main-thread work and 389 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 166 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

8 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 15.7 s. Good is under 3.8 s.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.6 MB in 432 requests on a phone: scripts 1.6 MB (168), other files 1.2 MB (216) and images 516 KiB (24). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (88 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 466 pages on cufflinks.com and 3 external pages.

/collections/animals, /collections/boating-nautical, /collections/games-toys, /collections/outdoors, /collections/planes-trains-automobiles and /collections/easter and 1 other use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 146 found) and read each the way a search engine does.

7 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d1npnstlfekkfz.cloudfront.net/zipify-oneclickupsell-on-page.4488f1662872f0c6.css' …”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

cufflinks.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

cufflinks.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 344 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.