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curalinc.com website review
Visit site (opens in a new tab)Reviewed 2 November 202636 issues · 89 checks
This review found 36 issues worth fixing on curalinc.com, 13 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 962 ms |
| Aug 8, 2026 | 880 ms |
| Aug 15, 2026 | 859 ms |
| Aug 22, 2026 | 862 ms |
| Aug 29, 2026 | 856 ms |
| Sep 5, 2026 | 913 ms |
| Sep 12, 2026 | 899 ms |
| Sep 19, 2026 | 856 ms |
| Sep 26, 2026 | 841 ms |
| Oct 3, 2026 | 824 ms |
| Oct 10, 2026 | 814 ms |
| Oct 17, 2026 | 816 ms |
| Oct 24, 2026 | 835 ms |
| Oct 31, 2026 | 831 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 80 ms |
| May 23, 2026 | 82 ms |
| May 30, 2026 | 84 ms |
| Jun 6, 2026 | 82 ms |
| Jun 13, 2026 | 82 ms |
| Jun 20, 2026 | 81 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 80 ms |
| Jul 11, 2026 | 81 ms |
| Jul 18, 2026 | 81 ms |
| Jul 25, 2026 | 81 ms |
| Aug 1, 2026 | 81 ms |
| Aug 8, 2026 | 78 ms |
| Aug 15, 2026 | 79 ms |
| Aug 22, 2026 | 77 ms |
| Aug 29, 2026 | 77 ms |
| Sep 5, 2026 | 78 ms |
| Sep 12, 2026 | 77 ms |
| Sep 19, 2026 | 78 ms |
| Sep 26, 2026 | 76 ms |
| Oct 3, 2026 | 76 ms |
| Oct 10, 2026 | 74 ms |
| Oct 17, 2026 | 77 ms |
| Oct 24, 2026 | 78 ms |
| Oct 31, 2026 | 79 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
11.1 s · 3.9 MB5 images could be 3.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 11.1 s faster on a phone.
Use efficient cache lifetimes
1.3 s · 620 KiB53 files are served with short cache lifetimes, so returning visitors download them again (620 KiB).
Render-blocking requests
1.6 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hubspot and jQuery CDN and others), adding 825 KiB and 363 ms of main-thread time.
Reduce unused JavaScript
150 ms · 133 KiBAbout 133 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 18 KiBAbout 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 577 ms of it running JavaScript. That is comfortably low.
Server response: 49 ms
49 msYour server sent the HTML in 49 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 19.7 s
19.7 sYour largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “It’s time for a smarter mental health benefit. You don’t ha…”.
Time to Interactive: 23.0 s
23.0 sThe page becomes fully interactive after 23.0 s. Good is under 3.8 s.
Speed Index: 6.4 s
6.4 sVisually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 96 ms
96 msReal visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 491 ms
491 msReal visitors wait 491 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 32% faster for real visitors
-32%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.024
0.024The layout barely moves while loading (CLS 0.024, good is under 0.1).
Total Blocking Time: 41 ms
41 msScripts block the page for only 41 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.3 MB in 95 requests
5.3 MBYour homepage downloads 5.3 MB in 95 requests on a phone: images 4.2 MB (22), scripts 625 KiB (31) and fonts 290 KiB (5). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 4.1 MB together. On a phone connection a single image that size takes seconds.
3 images far larger than shown
3.9 MB3 images are downloaded at several times the size a phone draws them, for example iStock-1491462592.jpg at 8,192 px wide, shown at 330 px. Resized copies would save about 3.9 MB.
5 images below the first screen load straight away
5 images further down the page (2.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 179.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4, h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Modern, High-Performing Employee Assistance Program (EAP) | CuraLinc”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“It’s time for a smarter mental health benefit.” and “It’s time for a smarter mental health benefit.”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
40 internal links, 22 external
The homepage links to 40 pages on curalinc.com and 22 external pages.
4 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “EAP Done Right. Fast access to mental health care, predictable and sustainable costs, and proven outcomes that strength…”.
Canonical URL set
The canonical URL is https://curalinc.com/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://curalinc.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://curalinc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (896 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to https://curalinc.com/hs/cta/wi/redirect, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages share a title
https://curalinc.com/blog and https://curalinc.com/blogs all use the title “EAP Insights, Mental Health Trends & Employer Strategy | CuraLinc Blog”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://curalinc.com/sms and https://curalinc.com/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://curalinc.com/blog and https://curalinc.com/blogs use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://curalinc.com/blog, whose canonical is https://curalinc.com/blogs. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://curalinc.com/blog, https://curalinc.com/blogs and https://curalinc.com/sms have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://curalinc.com/guides has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
2 checks passed
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 832 words of copy
The homepage carries about 832 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us” and “Request a demo”.
3 calls to action
The homepage has 3 calls to action, for example “Contact Us” and “Request a demo”.
Social proof on the page
Social proof on the homepage: 27 testimonial or review blocks and “over 4,400 clients”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at curalinc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- HubSpot CMS
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- HubSpot
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on curalinc.com, including 8 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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