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curalinc.com website review

Visit site (opens in a new tab)Reviewed 2 November 202636 issues · 89 checks

This review found 36 issues worth fixing on curalinc.com, 13 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s747 msMay 16Oct 31831 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.2 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 2026962 ms
Aug 8, 2026880 ms
Aug 15, 2026859 ms
Aug 22, 2026862 ms
Aug 29, 2026856 ms
Sep 5, 2026913 ms
Sep 12, 2026899 ms
Sep 19, 2026856 ms
Sep 26, 2026841 ms
Oct 3, 2026824 ms
Oct 10, 2026814 ms
Oct 17, 2026816 ms
Oct 24, 2026835 ms
Oct 31, 2026831 ms
Real-visitor tap response (INP)75th percentile, phones
86 ms73 msMay 16Oct 3179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202680 ms
May 23, 202682 ms
May 30, 202684 ms
Jun 6, 202682 ms
Jun 13, 202682 ms
Jun 20, 202681 ms
Jun 27, 202679 ms
Jul 4, 202680 ms
Jul 11, 202681 ms
Jul 18, 202681 ms
Jul 25, 202681 ms
Aug 1, 202681 ms
Aug 8, 202678 ms
Aug 15, 202679 ms
Aug 22, 202677 ms
Aug 29, 202677 ms
Sep 5, 202678 ms
Sep 12, 202677 ms
Sep 19, 202678 ms
Sep 26, 202676 ms
Oct 3, 202676 ms
Oct 10, 202674 ms
Oct 17, 202677 ms
Oct 24, 202678 ms
Oct 31, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of curalinc.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. curalinc.com at 0.4 s0.4 s
  2. curalinc.com at 0.8 s0.8 s
  3. curalinc.com at 1.1 s1.1 s
  4. curalinc.com at 1.5 s1.5 s
  5. curalinc.com at 1.9 s1.9 s
  6. curalinc.com at 2.3 s2.3 s
  7. curalinc.com at 2.6 s2.6 s
  8. curalinc.com at 3.0 s3.0 s

Speed

4 to fix68
  • Improve image delivery

    11.1 s · 3.9 MB

    5 images could be 3.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 11.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 620 KiB

    53 files are served with short cache lifetimes, so returning visitors download them again (620 KiB).

  • Render-blocking requests

    1.6 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and jQuery CDN and others), adding 825 KiB and 363 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 133 KiB

    About 133 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 577 ms of it running JavaScript. That is comfortably low.

  • Server response: 49 ms

    49 ms

    Your server sent the HTML in 49 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 19.7 s

    19.7 s

    Your largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “It’s time for a smarter mental health benefit. You don’t ha…”.

  • Time to Interactive: 23.0 s

    23.0 s

    The page becomes fully interactive after 23.0 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 491 ms

    491 ms

    Real visitors wait 491 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 32% faster for real visitors

    -32%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.024

    0.024

    The layout barely moves while loading (CLS 0.024, good is under 0.1).

  • Total Blocking Time: 41 ms

    41 ms

    Scripts block the page for only 41 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix28
  • Page weight: 5.3 MB in 95 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 95 requests on a phone: images 4.2 MB (22), scripts 625 KiB (31) and fonts 290 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 4.1 MB together. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    3.9 MB

    3 images are downloaded at several times the size a phone draws them, for example iStock-1491462592.jpg at 8,192 px wide, shown at 330 px. Resized copies would save about 3.9 MB.

  • 5 images below the first screen load straight away

    5 images further down the page (2.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 179.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 8489
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9279
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Modern, High-Performing Employee Assistance Program (EAP) | CuraLinc”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“It’s time for a smarter mental health benefit.” and “It’s time for a smarter mental health benefit.”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 40 internal links, 22 external

    The homepage links to 40 pages on curalinc.com and 22 external pages.

4 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “EAP Done Right. Fast access to mental health care, predictable and sustainable costs, and proven outcomes that strength…”.

  • Canonical URL set

    The canonical URL is https://curalinc.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://curalinc.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://curalinc.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (896 words), so crawlers that don't run JavaScript still read it.

Other pages

6 to fix52
  • 1 linked page is broken

    Your homepage links to https://curalinc.com/hs/cta/wi/redirect, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    https://curalinc.com/blog and https://curalinc.com/blogs all use the title “EAP Insights, Mental Health Trends & Employer Strategy | CuraLinc Blog”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://curalinc.com/sms and https://curalinc.com/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://curalinc.com/blog and https://curalinc.com/blogs use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://curalinc.com/blog, whose canonical is https://curalinc.com/blogs. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://curalinc.com/blog, https://curalinc.com/blogs and https://curalinc.com/sms have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://curalinc.com/guides has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

2 checks passed
  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7389
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 832 words of copy

    The homepage carries about 832 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Request a demo”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us” and “Request a demo”.

  • Social proof on the page

    Social proof on the homepage: 27 testimonial or review blocks and “over 4,400 clients”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at curalinc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
HubSpot

Upkeep, stack, hiring and company data from programmable.info

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