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cure.org website review
Visit site (opens in a new tab)Reviewed 30 October 202644 issues · 111 checks
This review found 44 issues worth fixing on cure.org, 19 of them high impact, across 111 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #69,071 of 80,918 reviewed websitesbeats 13%
- #36,503 of 39,887 online storesbeats 7%
- #1,689 of 2,106 WooCommerce storesbeats 17%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 5.2 s |
| May 16, 2026 | 5.2 s |
| May 23, 2026 | 5.3 s |
| May 30, 2026 | 5.5 s |
| Jun 6, 2026 | 5.3 s |
| Jun 13, 2026 | 5.3 s |
| Jun 20, 2026 | 5.2 s |
| Jun 27, 2026 | 4.9 s |
| Jul 4, 2026 | 4.8 s |
| Jul 11, 2026 | 4.9 s |
| Jul 18, 2026 | 4.9 s |
| Jul 25, 2026 | 4.8 s |
| Aug 1, 2026 | 4.6 s |
| Aug 8, 2026 | 4.5 s |
| Aug 15, 2026 | 4.7 s |
| Aug 22, 2026 | 4.7 s |
| Aug 29, 2026 | 4.9 s |
| Sep 5, 2026 | 5.0 s |
| Sep 12, 2026 | 4.8 s |
| Sep 19, 2026 | 4.8 s |
| Sep 26, 2026 | 4.8 s |
| Oct 3, 2026 | 4.8 s |
| Oct 10, 2026 | 5.0 s |
| Oct 17, 2026 | 5.0 s |
| Oct 24, 2026 | 5.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 186 ms |
| May 16, 2026 | 184 ms |
| May 23, 2026 | 190 ms |
| May 30, 2026 | 190 ms |
| Jun 6, 2026 | 186 ms |
| Jun 13, 2026 | 178 ms |
| Jun 20, 2026 | 180 ms |
| Jun 27, 2026 | 186 ms |
| Jul 4, 2026 | 185 ms |
| Jul 11, 2026 | 183 ms |
| Jul 18, 2026 | 172 ms |
| Jul 25, 2026 | 163 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 179 ms |
| Aug 15, 2026 | 210 ms |
| Aug 22, 2026 | 225 ms |
| Aug 29, 2026 | 228 ms |
| Sep 5, 2026 | 217 ms |
| Sep 12, 2026 | 190 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 189 ms |
| Oct 17, 2026 | 184 ms |
| Oct 24, 2026 | 188 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.3 s
4.9 s
6.6 s
8.2 s
9.9 s
11.5 s
13.2 s
cure.org does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
4.4 s · 1.0 MB9 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.4 s faster on a phone.
Render-blocking requests
3.5 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.
Google Tag Manager adds 1.7 s
1.7 sGoogle Tag Manager costs a phone 1.7 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.1 s
A phone's processor spends 8.1 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, fundraiseup.com and Facebook and others), adding 2.4 MB and 2.7 s of main-thread time.
Reduce unused JavaScript
300 ms · 968 KiBAbout 968 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused CSS
750 ms · 110 KiBAbout 110 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Use efficient cache lifetimes
350 ms · 388 KiB22 files are served with short cache lifetimes, so returning visitors download them again (388 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 538 ms. During a long task the page ignores taps.
fundraiseup.com adds 289 ms
289 msfundraiseup.com costs a phone 289 ms of main-thread work and 170 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 250 ms
250 msFacebook costs a phone 250 ms of main-thread work and 177 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,586 HTML elements
The page has 2,586 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Vimeo adds 73 ms
73 msVimeo costs a phone 73 ms of main-thread work and 525 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.7 s
4.7 sReal visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.7 s
4.7 sReal visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.5 s
2.5 sReal visitors wait 2.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 12.3 s
12.3 sYour largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Help kids heal.”.
Time to Interactive: 25.7 s
25.7 sThe page becomes fully interactive after 25.7 s. Good is under 3.8 s.
Speed Index: 14.3 s
14.3 sVisually, the page fills in at 14.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 3.0 s
3.0 sScripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Real-user INP: 274 ms
274 msReal visitors wait 274 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 186 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.2 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Images and page weight
Page weight: 19.3 MB in 162 requests
19.3 MBYour homepage downloads 19.3 MB in 162 requests on a phone: media 14.0 MB (2), scripts 2.5 MB (67) and images 2.1 MB (35). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
CURE_Sponsor-a-Surgery_September-2026_HOMEPAGE-MIDSCROLL-CTA weighs 537 KiB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
375 KiB1 image is downloaded at several times the size a phone draws it, for example CURE_Sponsor-a-Surgery_September-2026_HOMEPAGE-MIDSCROLL-CTA at 1,920 px wide, shown at 351 px. Resized copies would save about 375 KiB.
1 image in older formats
1 image (217 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 5.5 g of CO₂ per visit
5.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.47 g of CO₂e: 656.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 80 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
12 links with vague text
12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
294 internal links, 48 external
The homepage links to 294 pages on cure.org and 48 external pages.
7 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “CURE provides life-changing surgery to children living with disabilities around the world and shares the love of Jesus …”.
Title: 35 characters
Your title is a healthy 35 characters: “CURE International - Help Kids Heal”.
Canonical URL set
The canonical URL is https://cure.org/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://cure.org/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,846 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (195 KiB, 449 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
/why-cure, /cure-hospitals, /affiliates, /faqs, /contact-us and /what-we-do and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
/why-cure, /cure-hospitals, /affiliates and /contact-us have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
/hospitals/malawi, /hospitals/zambia and /ministry-outreach took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 100 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Error with Permissions-Policy header: Parse of permissions policy failed because of errors reported by structured heade…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://www.ecfa.org/MemberProfile.aspx?ID=10485 (404).
1 link through redirect chains
1 link go through two or more redirects, for example http://donors.cure.org/.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (cure.org).
Valid certificate (47 days left)
The certificate from Google Trust Services · WE1 verifies for cure.org and is valid for another 47 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://cure.org redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
cure.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
cure.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 31 years old
31 yearscure.org was registered in Apr 1995 through 1API GmbH. An established domain carries more trust with email providers and search engines.
Registered until Apr 2027
cure.org is registered until Apr 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 764 words of copy
The homepage carries about 764 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact”.
24 calls to action
The homepage has 24 calls to action, for example “Contact Us”, “Learn More” and “Start Your Fundraiser”.
4 short forms
4 short forms (4 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 25 testimonial or review blocks and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:_spf.salesforce.com include:spf.mandrillapp.com include:servers.mcsv.net -all”.
DKIM signing found
A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 2 of them by other companies (measured from a US location before any click).
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Termly
A consent management tool (Termly) loads with the page.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.4.
- 1 plugin is behind its latest release.svg-support 2.5.9 → 2.6.1
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Employees
- 55
- Founded
- 1996
- Headquarters
- London
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on cure.org, including 24 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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