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custom-metalcraft.com website review
Visit site (opens in a new tab)Reviewed 23 October 202639 issues · 106 checks
This review found 39 issues worth fixing on custom-metalcraft.com, 10 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #52,013 of 80,558 reviewed websitesbeats 31%
- #29,055 of 39,621 online storesbeats 22%
- #413 of 715 BigCommerce storesbeats 38%
Closest competitors among BigCommerce stores
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.5 s · 749 KiBAbout 749 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.
Improve image delivery
1.1 s · 858 KiB7 images could be 858 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.8 s26 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Mobile performance score: 48
48/100Your mobile performance score is 48 (desktop: 71). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Use efficient cache lifetimes
750 ms · 246 KiB78 files are served with short cache lifetimes, so returning visitors download them again (246 KiB).
7 third-party services on the page
7 third-party services load with your homepage (Google CDN, Google Tag Manager and Vimeo and others), adding 1.6 MB and 760 ms of main-thread time.
Google CDN adds 430 ms
430 msGoogle CDN costs a phone 430 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Vimeo adds 63 ms
63 msVimeo costs a phone 63 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 55 KiBAbout 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 55 ms
55 msYour server sent the HTML in 55 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.6 s
14.6 sYour largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Transtore Dry Handling Bins Steel dry handling bins designs…”.
Time to Interactive: 18.2 s
18.2 sThe page becomes fully interactive after 18.2 s. Good is under 3.8 s.
First Contentful Paint: 5.5 s
5.5 sThe first text or image appears after 5.5 s on a phone. Good is under 1.8 s.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 380 ms
380 msScripts block taps and scrolling for 380 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 115 requests
3.6 MBYour homepage downloads 3.6 MB in 115 requests on a phone: scripts 1.5 MB (33), images 1.5 MB (28) and other files 352 KiB (9). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
bulk-storage-1-22.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images in older formats
5 images (908 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.0 g of CO₂ per visit
1.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
32 text elements with low contrast
32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (62 elements)
All page content should be contained by landmarks: 62 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
9 links without text
9 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h6, h1 → h6 and h1 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 51 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “Stainless Steel Equipment & Custom Metal Fabrications | Custom Metalcraft”.
16 H1 headlines
There are 16 <h1> headlines (“Transtore (IBC) Portable Tank Systems”, “Pressure Vessels (ASME)” and “Lift and Dumping Equipment”). One clear main headline is easier for people and search engines.
10 links with vague text
10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
73 internal links, 8 external
The homepage links to 73 pages on custom-metalcraft.com and 8 external pages.
6 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Custom Metalcraft delivers durable, hygienic stainless steel tanks & equipment across industries. Explore custom metal …”.
Canonical URL set
The canonical URL is https://custom-metalcraft.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://custom-metalcraft.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,045 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/paints-coatings and /pharmaceutical all use the title “Stainless Steel Paint & Coating Tanks | Custom Metalcraft”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
/paints-coatings and /pharmaceutical use the same meta description. A description written for each page earns more clicks.
2 pages slow to respond
/wine-making and /paints-coatings took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://facebook.com/custommetalcraftspringfield.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (custom-metalcraft.com).
Valid certificate (78 days left)
The certificate from Let's Encrypt · YR2 verifies for custom-metalcraft.com and is valid for another 78 days.
http:// redirects to https
http://custom-metalcraft.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 24 links work
All 24 links checked from your homepage (18 internal, 6 external) answered without errors.
Domain and trust
No CAA record
custom-metalcraft.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
custom-metalcraft.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearscustom-metalcraft.com was registered in Jan 1997 through NameSilo, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jul 2027
custom-metalcraft.com is registered until Jul 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,028 words of copy
The homepage carries about 1,028 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “GET A QUOTE”.
8 calls to action
The homepage has 8 calls to action, for example “Get A Quote”, “GET A QUOTE” and “Submit Request”.
1 short form
A short form (7 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 35 testimonial or review blocks, 1 customer or partner logo and 19 trust badges.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 +ip4:165.140.70.145 include:spf.protection.outlook.com include:mailgun.org include:_spf.cloudwebhosting.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 1 plugin is behind its latest release.elementor 4.2.4 → 4.3.5
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- E-commerce
- BigCommerce
- Analytics
- Google Analytics
- Hosting
- Digital Ocean;Cloudflare Hosting
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
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- Ideal customer profile, buyer segments and buying-stage funnel
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