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demdaco.com website review

Visit site (opens in a new tab)Reviewed 27 October 202634 issues · 97 checks

This review found 34 issues worth fixing on demdaco.com, 14 of them high impact, across 97 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.8 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
130 ms112 msMay 9Oct 24117 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026116 ms
May 16, 2026114 ms
May 23, 2026117 ms
May 30, 2026120 ms
Jun 6, 2026121 ms
Jun 13, 2026121 ms
Jun 20, 2026122 ms
Jun 27, 2026128 ms
Jul 4, 2026125 ms
Jul 11, 2026127 ms
Jul 18, 2026124 ms
Jul 25, 2026121 ms
Aug 1, 2026121 ms
Aug 8, 2026121 ms
Aug 15, 2026120 ms
Aug 22, 2026120 ms
Aug 29, 2026117 ms
Sep 5, 2026120 ms
Sep 12, 2026120 ms
Sep 19, 2026121 ms
Sep 26, 2026122 ms
Oct 3, 2026123 ms
Oct 10, 2026122 ms
Oct 17, 2026121 ms
Oct 24, 2026117 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of demdaco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. demdaco.com at 0.4 s0.4 s
  2. demdaco.com at 0.8 s0.8 s
  3. demdaco.com at 1.1 s1.1 s
  4. demdaco.com at 1.5 s1.5 s
  5. demdaco.com at 1.9 s1.9 s
  6. demdaco.com at 2.3 s2.3 s
  7. demdaco.com at 2.6 s2.6 s
  8. demdaco.com at 3.0 s3.0 s

demdaco.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix49
  • Improve image delivery

    3.6 s · 975 KiB

    7 images could be 975 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.6 s faster on a phone.

  • Reduce unused JavaScript

    1.4 s · 828 KiB

    About 828 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 87). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,015 HTML elements

    The page has 4,015 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    800 ms · 1.5 MB

    47 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Bigcommerce, Yotpo and Kaltura Video Platform and others), adding 2.5 MB and 1.2 s of main-thread time.

  • Reduce unused CSS

    600 ms · 169 KiB

    About 169 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Bigcommerce adds 382 ms

    382 ms

    Bigcommerce costs a phone 382 ms of main-thread work and 700 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 253 ms

    253 ms

    Yotpo costs a phone 253 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 267 ms. During a long task the page ignores taps.

  • Kaltura Video Platform adds 138 ms

    138 ms

    Kaltura Video Platform costs a phone 138 ms of main-thread work and 486 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Exponea adds 76 ms

    76 ms

    Exponea costs a phone 76 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    25 KiB

    25 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 87 but mobile only 49. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 16.6 s

    16.6 s

    Your largest element takes 16.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dean Crouser watercolor tableware with sunflower towels, wi…”.

  • Time to Interactive: 25.7 s

    25.7 s

    The page becomes fully interactive after 25.7 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 648 ms

    648 ms

    Scripts block taps and scrolling for 648 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 116 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 503 ms

    503 ms

    Real visitors wait 503 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.1 MB in 438 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 438 requests on a phone: images 2.2 MB (63), scripts 2.1 MB (257) and other files 524 KiB (106). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 173.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9394
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 22 links crawlers can't follow

    22 links have no real href, so search engines can't follow them.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 46 internal links, 7 external

    The homepage links to 46 pages on demdaco.com and 7 external pages.

6 checks passed
  • Meta description: 116 characters

    Your meta description is 116 characters: “We strive to Lift the Spirit in you, in each other and in our communities. Find Gifts to Lift the Spirit at DEMDACO.”.

  • One H1 headline

    Your main headline reads: “Gifts & Get-Together Essentials”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “DEMDACO | Gifts, Fashion, and Decor to Lift the Spirit”.

  • Canonical URL set

    The canonical URL is https://www.demdaco.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.demdaco.com/xmlsitemap.php.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

3 to fixGoogle 7773
  • 1 broken image

    1 image failed to load on a phone, for example https://www.demdaco.com/favicon.ico.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (demdaco.com).

  • Valid certificate (32 days left)

    The certificate from Google Trust Services · WE1 verifies for demdaco.com and is valid for another 32 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://demdaco.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 40 links work

    All 40 links checked from your homepage (34 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    demdaco.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    demdaco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    demdaco.com was registered in Nov 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2028

    demdaco.com is registered until Nov 2028.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 5 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 37 words

    The homepage has only about 37 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “SHOP ALL FALL”, “Shop Elisabeth Hays” and “Track Your Order”.

  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Segment and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.ess.barracudanetworks.com include:_spf.bigcommerce.com include:spf.serverdata.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It loads jQuery 3.4.1, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
BigCommerce
Analytics
Google Analytics | Google Tag Manager | Segment | Microsoft Clarity
Hosting
BigCommerce

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on demdaco.com, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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