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d2l.com website review

Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 99 checks

This review found 28 issues worth fixing on d2l.com, 9 of them high impact, across 99 checks. The most urgent: page weight: 8.3 MB in 116 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s1.8 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.1 s
May 23, 20263.2 s
May 30, 20263.3 s
Jun 6, 20263.5 s
Jun 13, 20263.6 s
Jun 20, 20263.7 s
Jun 27, 20263.7 s
Jul 4, 20263.5 s
Jul 11, 20263.3 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.3 s
Aug 8, 20263.4 s
Aug 15, 20263.2 s
Aug 22, 20263.0 s
Aug 29, 20262.6 s
Sep 5, 20262.4 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.2 s
Oct 17, 20262.3 s
Oct 24, 20262.4 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
226 ms174 msMay 16Oct 31194 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026189 ms
May 23, 2026189 ms
May 30, 2026192 ms
Jun 6, 2026203 ms
Jun 13, 2026206 ms
Jun 20, 2026206 ms
Jun 27, 2026208 ms
Jul 4, 2026203 ms
Jul 11, 2026188 ms
Jul 18, 2026192 ms
Jul 25, 2026195 ms
Aug 1, 2026201 ms
Aug 8, 2026220 ms
Aug 15, 2026210 ms
Aug 22, 2026203 ms
Aug 29, 2026200 ms
Sep 5, 2026195 ms
Sep 12, 2026186 ms
Sep 19, 2026181 ms
Sep 26, 2026180 ms
Oct 3, 2026180 ms
Oct 10, 2026186 ms
Oct 17, 2026191 ms
Oct 24, 2026194 ms
Oct 31, 2026194 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of d2l.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. d2l.com at 0.4 s0.4 s
  2. d2l.com at 0.8 s0.8 s
  3. d2l.com at 1.3 s1.3 s
  4. d2l.com at 1.7 s1.7 s
  5. d2l.com at 2.1 s2.1 s
  6. d2l.com at 2.5 s2.5 s
  7. d2l.com at 3.0 s3.0 s
  8. d2l.com at 3.4 s3.4 s

d2l.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix79
  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, calibermind.com and New Relic and others), adding 1.6 MB and 900 ms of main-thread time.

  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 731 ms

    731 ms

    Google Tag Manager costs a phone 731 ms of main-thread work and 1,018 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    719 KiB

    42 files are served with short cache lifetimes, so returning visitors download them again (719 KiB).

  • Reduce unused JavaScript

    528 KiB

    About 528 KiB of JavaScript is downloaded but never used on this page.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 268 ms. During a long task the page ignores taps.

  • 1,662 HTML elements

    The page has 1,662 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • VWO adds 37 ms

    37 ms

    VWO costs a phone 37 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    250 ms · 44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 250 ms faster on a phone.

  • Render-blocking requests

    250 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 250 ms.

  • Improve image delivery

    249 KiB

    5 images could be 249 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Time to Interactive: 16.5 s

    16.5 s

    The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

  • Total Blocking Time: 933 ms

    933 ms

    Scripts block taps and scrolling for 933 ms in total while the page loads. Good is under 200 ms.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 189 ms to 194 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 169 ms

    169 ms

    Real visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 566 ms

    566 ms

    Real visitors wait 566 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.5 s

    2.5 s

    Visually, the page fills in at 2.5 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.4 s

    1.4 s

    Your largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “At D2L, we believe there’s a difference between technology …”.

Images and page weight

1 to fix70
  • Page weight: 8.3 MB in 116 requests

    8.3 MB

    Your homepage downloads 8.3 MB in 116 requests on a phone: media 5.7 MB (2), scripts 1.5 MB (48) and images 381 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • About 2.3 g of CO₂ per visit

    2.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.34 g of CO₂e: 280.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8593
  • ARIA attributes must conform to valid names (1 element)

    ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8586
  • Title is long (73 characters)

    Your title is 73 characters, so Google will cut it off around 60: “D2L | Online Learning Platform | Creators of the Brightspace LMS Software”.

  • Meta description is long (188 characters)

    Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 149 internal links, 19 external

    The homepage links to 149 pages on d2l.com and 19 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Where Every Learning Moment Is Intelligent by Design”.

  • Canonical URL set

    The canonical URL is https://www.d2l.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.d2l.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,445 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (12 KiB, 63 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix81
  • 3 pages point its canonical at the homepage

    /en-apac, /en-in and /en-eu declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and /en-eu all use the title “D2L | Online Learning Platform | Creators of the Brightspace LMS Soft…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /es-es and /es use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 108 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    17 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (d2l.com).

  • Valid certificate (39 days left)

    The certificate from Google Trust Services · WE1 verifies for d2l.com and is valid for another 39 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://d2l.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 57 links work

    All 57 links checked from your homepage (40 internal, 17 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    d2l.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 28 years old

    28 years

    d2l.com was registered in Jun 1998 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazon.com, digicert.com, letsencrypt.org and pki.goog to issue certificates for d2l.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jan 2031

    d2l.com is registered until Jan 2031.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 829 words of copy

    The homepage carries about 829 words of visible text.

3 checks passed
  • 18 calls to action

    The homepage has 18 calls to action, for example “Contact Sales”, “Learn More” and “Register Today”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 6 customer or partner logos and 7 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:167.89.107.125 ip4:167.89.107.127 ip4:167.89.107.129 ip4:167.89.107.136 ip4:167.89.2.4 ip4:167.89.22.44 ip4:…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Xandr (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
React
Analytics
Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
1 open role
Job board
careers page

Company

Employees
800
Founded
1999
Headquarters
Kitchener

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on d2l.com, including 12 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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