dashlane.com website review

The page goes through 1 redirect before it starts loading, costing about 8.7 s. Link and advertise the final URL directly.

About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

Google Tag Manager costs a phone 1.4 s of main-thread work and 706 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 9.2 s on main-thread work while loading, 5.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.0 MB and 2.1 s of main-thread time.

20 long tasks block the main thread while loading, the longest for 1.5 s. During a long task the page ignores taps.

Facebook costs a phone 333 ms of main-thread work and 224 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 files are served with short cache lifetimes, so returning visitors download them again (321 KiB).

Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need.

14 KiB JavaScript is shipped twice across bundles.

2 images could be 12 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Scripts block taps and scrolling for 4.6 s in total while the page loads. Good is under 200 ms.

The page becomes fully interactive after 31.2 s. Good is under 3.8 s.

The first text or image appears after 6.3 s on a phone. Good is under 1.8 s.

Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “1 in 3 professional logins use a weak or compromised passwo…”.

Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 204 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.4 MB in 163 requests on a phone: scripts 3.1 MB (46), fonts 688 KiB (12) and other files 609 KiB (43). Under 2 MB keeps phones on slow connections fast.

image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 185.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

1 tap target is too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Prevent credential breaches” and “Committed to compliance”). One clear main headline is easier for people and search engines.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 74 pages on dashlane.com and 18 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

/download has no <h1> headline, so visitors and search engines get no clear main topic.

/download has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Content security policy”).

1 link go through two or more redirects, for example https://app.adjust.com/jq0xdf.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

dashlane.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 661 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.