daks.com website review

About 815 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

32 files are served with short cache lifetimes, so returning visitors download them again (351 KiB).

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

2 images could be 125 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

8 third-party services load with your homepage (YouTube, Facebook and iubenda and others), adding 1.7 MB and 603 ms of main-thread time.

About 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 470 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

YouTube costs a phone 324 ms of main-thread work and 1,018 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 111 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 18.9 s. Good is under 3.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.2 MB in 205 requests on a phone: scripts 1.8 MB (72), other files 795 KiB (112) and images 281 KiB (9). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 299 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 103 pages on daks.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/collections/aw26-mens-outerwear, /collections/modern-classics-jackets, /collections/ss26-mens-suits-1, /collections/ss26-shirts, /collections/ss26-mens-ties and /collections/aw26-mens-trousers and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/aw26-mens-outerwear, /collections/modern-classics-jackets, /collections/ss26-mens-suits-1, /collections/ss26-shirts, /collections/ss26-mens-ties and /collections/aw26-mens-trousers and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

6 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “YT.Player is not a constructor”.

Chrome logged issues while loading the page (“Cookie”).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

daks.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

daks.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 419 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.