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dalfilo.at website review

Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 83 checks

This review found 34 issues worth fixing on dalfilo.at, 17 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of dalfilo.at (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dalfilo.at at 0.8 s0.8 s
  2. dalfilo.at at 1.6 s1.6 s
  3. dalfilo.at at 2.3 s2.3 s
  4. dalfilo.at at 3.1 s3.1 s
  5. dalfilo.at at 3.9 s3.9 s
  6. dalfilo.at at 4.7 s4.7 s
  7. dalfilo.at at 5.4 s5.4 s
  8. dalfilo.at at 6.2 s6.2 s

Speed

10 to fix39
  • Use efficient cache lifetimes

    2.5 s · 714 KiB

    46 files are served with short cache lifetimes, so returning visitors download them again (714 KiB).

  • Reduce unused JavaScript

    2.1 s · 698 KiB

    About 698 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Render-blocking requests

    2.8 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Main-thread work: 10.8 s

    A phone's processor spends 10.8 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,571 HTML elements

    The page has 3,571 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, PayPal and Klaviyo and others), adding 1.7 MB and 1.7 s of main-thread time.

  • Google Tag Manager adds 437 ms

    437 ms

    Google Tag Manager costs a phone 437 ms of main-thread work and 454 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • PayPal adds 272 ms

    272 ms

    PayPal costs a phone 272 ms of main-thread work and 164 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 250 ms

    250 ms

    Klaviyo costs a phone 250 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 224 ms. During a long task the page ignores taps.

  • Improve image delivery

    150 ms · 65 KiB

    4 images could be 65 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    150 ms · 23 KiB

    23 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    27 KiB

    27 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 79 ms

    79 ms

    Your server sent the HTML in 79 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix45
  • Largest Contentful Paint: 13.2 s

    13.2 s

    Your largest element takes 13.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dalfilo DE”.

  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 778 ms

    778 ms

    Scripts block taps and scrolling for 778 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.053

    0.053

    The layout barely moves while loading (CLS 0.053, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 371 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 371 requests on a phone: scripts 2.2 MB (131), images 1.5 MB (87) and other files 810 KiB (118). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9395
  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (3 elements)

    Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h3 and h3 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 117 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • 5 H1 headlines

    There are 5 <h1> headlines (“”, “Das gesamte Sortiment von Dalfilo im Sonderverkauf” and “Verliere den Faden nicht”). One clear main headline is easier for people and search engines.

  • Meta description is long (242 characters)

    Your meta description is 242 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.dalfilo.de)”.

  • 279 internal links, 36 external

    The homepage links to 279 pages on dalfilo.at and 36 external pages.

5 checks passed
  • Title: 41 characters

    Your title is a healthy 41 characters: “Dalfilo® | Italienische Premiumbettwäsche”.

  • Canonical URL set

    The canonical URL is https://www.dalfilo.at/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dalfilo.at/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,049 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.dalfilo.at/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 2 pages share a meta description

    https://www.dalfilo.at/products/recycelte-premium-daunendecke-bnc and https://www.dalfilo.at/products/bettdecke-bnc use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 5 broken images

    5 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=56359650&Ver=2&mid=70fe332c-d988-49ca-9c6b-20dc2176508d&bo=1&sid=4a5335b0dcd811f1b2c9ad0f084152bb&vid=4a534960dcd811f194e0cb453c9bd7d7&vids=1&msclkid=N&pi=918639831&lg.

  • 18 small tap targets

    18 of 87 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 411 words of copy

    The homepage carries about 411 words of visible text.

3 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 7 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dalfilo.at, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Awin Affiliate Marketing · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Selleasy · Tms Prod V 71ff83e · trustpilot.com · cevoid.com · zipchat.ai · cloudfront.net · nfcube.com · usefomo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on dalfilo.at, including 16 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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