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dame.com website review
Visit site (opens in a new tab)Reviewed 4 November 202642 issues · 119 checks
This review found 42 issues worth fixing on dame.com, 15 of them high impact, across 119 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #24,554 of 88,358 reviewed websitesbeats 67%
- #15,206 of 45,862 online storesbeats 60%
- #14,616 of 41,139 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 156 ms |
| May 23, 2026 | 162 ms |
| May 30, 2026 | 164 ms |
| Jun 6, 2026 | 167 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 163 ms |
| Jun 27, 2026 | 161 ms |
| Jul 4, 2026 | 160 ms |
| Jul 11, 2026 | 155 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 161 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 164 ms |
| Sep 5, 2026 | 169 ms |
| Sep 12, 2026 | 170 ms |
| Sep 19, 2026 | 170 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 170 ms |
| Oct 10, 2026 | 171 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 168 ms |
| Oct 31, 2026 | 166 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.3 s
6.2 s
7.1 s
dame.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.4 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,971 HTML elements
The page has 4,971 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and heatmap.com and others), adding 2.4 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
300 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
1.1 MB3 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
300 ms · 510 KiB33 files are served with short cache lifetimes, so returning visitors download them again (510 KiB).
Google Tag Manager adds 507 ms
507 msGoogle Tag Manager costs a phone 507 ms of main-thread work and 693 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
alia-prod.com adds 245 ms
245 msalia-prod.com costs a phone 245 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 70 ms
70 msShopify costs a phone 70 ms of main-thread work and 648 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 55 KiBAbout 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 13 KiB13 KiB could be saved by minifying JavaScript.
Legacy JavaScript
88 KiBPolyfills for old browsers add 88 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 30 ms
30 msYour server sent the HTML in 30 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.9 s
13.9 sYour largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Clinically studied. Actually proven.”.
Time to Interactive: 37.0 s
37.0 sThe page becomes fully interactive after 37.0 s. Good is under 3.8 s.
Speed Index: 11.4 s
11.4 sVisually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 421 ms
421 msScripts block taps and scrolling for 421 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 156 ms to 166 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 526 ms
526 msReal visitors wait 526 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.014
0.014The layout barely moves while loading (CLS 0.014, good is under 0.1).
Images and page weight
Page weight: 7.4 MB in 450 requests
7.4 MBYour homepage downloads 7.4 MB in 450 requests on a phone: scripts 3.0 MB (127), images 2.5 MB (86) and other files 965 KiB (190). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
DSC07094.jpg weighs 1.2 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
1.0 MB1 image is downloaded at several times the size a phone draws it, for example DSC07094.jpg at 3,267 px wide, shown at 350 px. Resized copies would save about 1.0 MB.
4 images below the first screen load straight away
4 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.1 g of CO₂ per visit
2.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 250.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
19 tap targets too small
19 tap targets are too small or too close together to hit reliably with a finger.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
11 images without alt text
11 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (BreadcrumbList, OnlineStore and WebSite) but with 2 problems, for example “WebSite: sameAs is not an absolute URL ("linkedin.com/company/dame-products/")”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
382 internal links, 35 external
The homepage links to 382 pages on dame.com and 35 external pages.
6 checks passed
Meta description: 129 characters
Your meta description is 129 characters: “Explore Dame: a women-led brand creating innovative vibrators, sex toys, and expert advice to support pleasure & sexual…”.
Title: 42 characters
Your title is a healthy 42 characters: “Dame Products – Get In Touch With Yourself”.
Canonical URL set
The canonical URL is https://dame.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://dame.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,028 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without an H1
/collections/shop-all, /collections/vibrators, /products/eva-ii, /products/pom, /products/dip and /products/arc and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/collections/shop-all has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=32000479&Ver=2&mid=c0cce68c-9cce-475b-a817-4d85e2af8726&bo=1&sid=83b0af80d80311f18521873da4f68d0d&vid=83b11970d80311f18e5c231afd81469b&vids=1&msclkid=N&pi=918639831&lg.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute height: Expected length, "auto".”.
2 checks passed
Tap targets are thumb-sized
57 of 63 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
3 links through redirect chains
3 links go through two or more redirects, for example https://facebook.com/dameproducts.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (dame.com).
Valid certificate (65 days left)
The certificate from Let's Encrypt · YE1 verifies for dame.com and is valid for another 65 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://dame.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 50 links work
All 50 links checked from your homepage (40 internal, 10 external) answered without errors.
Domain and trust
No CAA record
dame.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
dame.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 31 years old
31 yearsdame.com was registered in Sep 1995 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Registered until Sep 2028
dame.com is registered until Sep 2028.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,703 words of copy
The homepage carries about 1,703 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP GUMMIES”.
23 calls to action
The homepage has 23 calls to action, for example “Shop All”, “See the full range Shop bestsellers” and “See the full range Shop vibrators”.
23 short forms
23 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 75 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be dame.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
46 cookies set on arrival
46Opening the homepage sets 46 cookies (measured from a US location before any click).
80 other companies contacted
Loading the homepage contacts 80 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Berlin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on dame.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.