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danielsteiger.com website review

Visit site (opens in a new tab)Reviewed 13 November 202627 issues · 73 checks

This review found 27 issues worth fixing on danielsteiger.com, 9 of them high impact, across 73 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of danielsteiger.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. danielsteiger.com at 1.2 s1.2 s
  2. danielsteiger.com at 2.4 s2.4 s
  3. danielsteiger.com at 3.6 s3.6 s
  4. danielsteiger.com at 4.8 s4.8 s
  5. danielsteiger.com at 6.0 s6.0 s
  6. danielsteiger.com at 7.2 s7.2 s
  7. danielsteiger.com at 8.4 s8.4 s
  8. danielsteiger.com at 9.6 s9.6 s

Speed

10 to fix51
  • Render-blocking requests

    2.0 s

    34 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Main-thread work: 11.8 s

    A phone's processor spends 11.8 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,904 HTML elements

    The page has 4,904 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Clarity and others), adding 2.2 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    600 ms · 796 KiB

    About 796 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    300 ms · 393 KiB

    12 images could be 393 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 386 ms

    386 ms

    Shopify costs a phone 386 ms of main-thread work and 992 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    358 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (358 KiB).

  • Klaviyo adds 249 ms

    249 ms

    Klaviyo costs a phone 249 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    62 KiB

    Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix56
  • Largest Contentful Paint: 38.6 s

    38.6 s

    Your largest element takes 38.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A brown chronograph watch with a black leather strap rests …”.

  • Time to Interactive: 50.1 s

    50.1 s

    The page becomes fully interactive after 50.1 s. Good is under 3.8 s.

  • Speed Index: 13.6 s

    13.6 s

    Visually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 406 ms

    406 ms

    Scripts block taps and scrolling for 406 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 11.1 MB in 675 requests

    11.1 MB

    Your homepage downloads 11.1 MB in 675 requests on a phone: images 7.1 MB (193), scripts 2.6 MB (228) and other files 980 KiB (170). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    ds-home-tile-mens-watches.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (112 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.2 g of CO₂ per visit

    3.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.16 g of CO₂e: 378.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9798
  • 65 text elements with low contrast

    65 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 209 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • Title is short (24 characters)

    Your title is only 24 characters: “Timepieces International”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Canonical points to another host

    Your canonical URL points to timepiecesusa.com, not danielsteiger.com, so Google may credit that host instead.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 211 internal links, 10 external

    The homepage links to 211 pages on danielsteiger.com and 10 external pages.

5 checks passed
  • Meta description: 85 characters

    Your meta description is 85 characters: “Jewelry, watches and collectables straight to you. No middle man - just great prices.”.

  • One H1 headline

    Your main headline reads: “Luxury, without the luxury markup.”.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://danielsteiger.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,595 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://danielsteiger.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://danielsteiger.com/pages/about and https://danielsteiger.com/collections/his-and-her-s-sets have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 122 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=5219805&Ver=2&mid=d145ae6b-4af4-4a98-9bc1-9f799da8c2e8&bo=3&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Timepieces%20International&p=https%3A%2F%2Fdanielsteiger.

  • 13 small tap targets

    13 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 765 words of copy

    The homepage carries about 765 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Men's” and “Shop Women's”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Shop all”, “Shop Men's” and “Shop Women's”.

  • 52 short forms

    52 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 80 testimonial or review blocks, 8 customer or partner logos, a star rating, 5 trust badges and “7,000+ reviews”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at danielsteiger.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blotout Edgetag · Intelligems A B Testing · Consentmo Gdpr · Klaviyo Email Marketing Sms · T Lab Ai Translate · Simprosys Google Shopping Feed · Pagefly Ai Page Builder · Triplewhale · Globo Product Options · Pushowl · Affirm · Gdpr Backpack · Swishlist · Essential Post Purchase Upsell · cloudfront.net · gorgias.chat · webgains.com · loox.io · 9gtb.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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