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danielsteigerofficial.com website review
Visit site (opens in a new tab)Reviewed 11 November 202629 issues · 72 checks
This review found 29 issues worth fixing on danielsteigerofficial.com, 8 of them high impact, across 72 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #67,002 of 109,350 reviewed websitesbeats 34%
- #42,978 of 61,859 online storesbeats 26%
- #40,774 of 56,401 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.9 s
5.2 s
6.5 s
7.7 s
9.0 s
10.3 s
Speed
Reduce unused JavaScript
3.1 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Use efficient cache lifetimes
3.0 s · 734 KiB27 files are served with short cache lifetimes, so returning visitors download them again (734 KiB).
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 3.1 MB and 1.3 s of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
650 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Reduce unused CSS
450 ms · 71 KiBAbout 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 333 ms
333 msGoogle Tag Manager costs a phone 333 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 213 ms
213 msShopify costs a phone 213 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 162 ms
162 msKlaviyo costs a phone 162 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
PayPal adds 150 ms
150 msPayPal costs a phone 150 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
100 ms · 186 KiB11 images could be 186 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Legacy JavaScript
150 ms · 72 KiBPolyfills for old browsers add 72 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.
Minify CSS
16 KiB16 KiB could be saved by minifying CSS.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 24.8 s
24.8 sYour largest element takes 24.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Dazzling Dog Pendant”.
Time to Interactive: 35.6 s
35.6 sThe page becomes fully interactive after 35.6 s. Good is under 3.8 s.
Speed Index: 12.8 s
12.8 sVisually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 288 ms
288 msScripts block taps and scrolling for 288 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.4 MB in 576 requests
6.4 MBYour homepage downloads 6.4 MB in 576 requests on a phone: scripts 3.4 MB (167), other files 1.7 MB (338) and images 856 KiB (41). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
PENDDOP.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (63 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.8 g of CO₂ per visit
1.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.80 g of CO₂e: 216.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (24 characters)
Your title is only 24 characters: “Timepieces International”. Between 30 and 65 characters leaves room to say what you do and for whom.
Canonical points to another host
Your canonical URL points to timepiecesusa.com, not danielsteigerofficial.com, so Google may credit that host instead.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
125 internal links, 10 external
The homepage links to 125 pages on danielsteigerofficial.com and 10 external pages.
4 checks passed
Meta description: 85 characters
Your meta description is 85 characters: “Jewelry, watches and collectables straight to you. No middle man - just great prices.”.
One H1 headline
Your main headline reads: “Timepieces International”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://danielsteigerofficial.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (696 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://danielsteigerofficial.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://danielsteigerofficial.com/collections/his-and-her-s-sets has no meta description, so Google writes the search snippet from whatever text it finds.
1 page slow to respond
https://danielsteigerofficial.com/collections/mens-jewelry took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
20 of 24 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 412 words of copy
The homepage carries about 412 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CALL TOLL FREE 24/7: 1-800-733-8463”.
3 calls to action
The homepage has 3 calls to action, for example “CALL TOLL FREE 24/7: 1-800-733-8463”, “Request A Catalog” and “Contact Us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Klaviyo and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at danielsteigerofficial.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 21 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Blotout Edgetag · Intelligems A B Testing · Consentmo Gdpr · Triplewhale · Inveterate · Simprosys Google Shopping Feed · Smart Filter Search · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Smart Product Filters · Pushowl · Gdpr Backpack · Affirm · Globo Product Options · Essential Post Purchase Upsell · cloudfront.net · gorgias.chat · webgains.com · loox.io · 9gtb.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on danielsteigerofficial.com, including 17 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.