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dattco.com website review

Visit site (opens in a new tab)Reviewed 26 October 202620 issues · 76 checks

This review found 20 issues worth fixing on dattco.com, 4 of them high impact, across 76 checks. The most urgent: page weight: 10.4 MB in 42 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s695 msMay 9Oct 24967 ms
Show as table
DateReal-visitor load time (LCP)
May 9, 2026990 ms
May 16, 2026990 ms
May 23, 2026924 ms
May 30, 2026936 ms
Jun 6, 2026857 ms
Jun 13, 2026894 ms
Jun 20, 20261.0 s
Jun 27, 2026914 ms
Jul 4, 2026947 ms
Jul 11, 2026896 ms
Jul 18, 2026815 ms
Jul 25, 2026835 ms
Aug 1, 2026808 ms
Aug 8, 2026735 ms
Aug 15, 2026779 ms
Aug 22, 2026809 ms
Aug 29, 2026821 ms
Sep 5, 2026878 ms
Sep 12, 2026874 ms
Sep 19, 2026859 ms
Sep 26, 2026830 ms
Oct 3, 2026849 ms
Oct 10, 2026855 ms
Oct 17, 2026859 ms
Oct 24, 2026967 ms
Real-visitor tap response (INP)75th percentile, phones
101 ms77 msMay 9Oct 2492 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202698 ms
May 16, 202695 ms
May 23, 202695 ms
May 30, 202693 ms
Jun 6, 202691 ms
Jun 13, 202696 ms
Jun 20, 202697 ms
Jun 27, 202696 ms
Jul 4, 202698 ms
Jul 11, 202692 ms
Jul 18, 202691 ms
Jul 25, 202689 ms
Aug 1, 202687 ms
Aug 8, 202686 ms
Aug 15, 202683 ms
Aug 22, 202682 ms
Aug 29, 202680 ms
Sep 5, 202681 ms
Sep 12, 202685 ms
Sep 19, 202685 ms
Sep 26, 202688 ms
Oct 3, 202692 ms
Oct 10, 202687 ms
Oct 17, 202689 ms
Oct 24, 202692 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dattco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dattco.com at 0.4 s0.4 s
  2. dattco.com at 0.8 s0.8 s
  3. dattco.com at 1.1 s1.1 s
  4. dattco.com at 1.5 s1.5 s
  5. dattco.com at 1.9 s1.9 s
  6. dattco.com at 2.3 s2.3 s
  7. dattco.com at 2.6 s2.6 s
  8. dattco.com at 3.0 s3.0 s

Speed

6 to fix82
  • Mobile performance score: 82

    82/100

    Your mobile performance score is 82 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused JavaScript

    300 ms · 448 KiB

    About 448 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Hotjar and others), adding 732 KiB and 528 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 254 ms

    254 ms

    Google Tag Manager costs a phone 254 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 136 KiB

    5 images could be 136 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 225 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    11 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 524 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Time to Interactive: 9.1 s

    9.1 s

    The page becomes fully interactive after 9.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Specializing in Personal and Group Travel Request a Quote”.

  • Total Blocking Time: 244 ms

    244 ms

    Scripts block taps and scrolling for 244 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 98 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 670 ms

    670 ms

    Real visitors wait 670 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.4 s

    2.4 s

    Visually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.4 MB in 42 requests

    10.4 MB

    Your homepage downloads 10.4 MB in 42 requests on a phone: media 9.2 MB (1), scripts 782 KiB (14) and images 282 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • About 2.9 g of CO₂ per visit

    2.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.94 g of CO₂e: 352.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9697
  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (24 characters)

    Your title is only 24 characters: “Home - DATTCO Motorcoach”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“When it comes to your comfort and safety, we neve…” and “Specializing in Personal and Group Travel”). One clear main headline is easier for people and search engines.

  • 35 internal links, 11 external

    The homepage links to 35 pages on dattco.com and 11 external pages.

6 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “DATTCO is the superior choice for ground transportation. 3rd generation family-owned business headquartered in New Brit…”.

  • Canonical URL set

    The canonical URL is https://dattco.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, LocalBusiness, PostalAddress and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://dattco.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (546 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://dattco.com/llms.txt (22 KiB, 133 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 7 pages without a meta description

    https://dattco.com/charter-services, https://dattco.com/book-a-vehicle, https://dattco.com/wedding-transportation, https://dattco.com/shuttle-services, https://dattco.com/tours and https://dattco.com/safety-info and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://dattco.com/100, whose canonical is https://dattco.com/100th-anniversary. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://dattco.com/wedding-transportation has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 9 small tap targets

    9 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 341 words of copy

    The homepage carries about 341 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a Quote”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Request a Quote”.

  • Social proof on the page

    Social proof on the homepage: 10 testimonial or review blocks, 4 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dattco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Hotjar
Hosting
Cloudflare

Company

Employees
864

Upkeep, stack, hiring and company data from programmable.info

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