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davisvision.com website review
Visit site (opens in a new tab)Reviewed 3 November 202621 issues · 97 checks
This review found 21 issues worth fixing on davisvision.com, 7 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 977 ms |
| May 23, 2026 | 971 ms |
| May 30, 2026 | 962 ms |
| Jun 6, 2026 | 935 ms |
| Jun 13, 2026 | 917 ms |
| Jun 20, 2026 | 893 ms |
| Jun 27, 2026 | 874 ms |
| Jul 4, 2026 | 882 ms |
| Jul 11, 2026 | 879 ms |
| Jul 18, 2026 | 888 ms |
| Jul 25, 2026 | 888 ms |
| Aug 1, 2026 | 894 ms |
| Aug 8, 2026 | 887 ms |
| Aug 15, 2026 | 889 ms |
| Aug 22, 2026 | 900 ms |
| Aug 29, 2026 | 905 ms |
| Sep 5, 2026 | 921 ms |
| Sep 12, 2026 | 923 ms |
| Sep 19, 2026 | 918 ms |
| Sep 26, 2026 | 911 ms |
| Oct 3, 2026 | 921 ms |
| Oct 10, 2026 | 922 ms |
| Oct 17, 2026 | 933 ms |
| Oct 24, 2026 | 939 ms |
| Oct 31, 2026 | 972 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 79 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 80 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 81 ms |
| Jun 20, 2026 | 81 ms |
| Jun 27, 2026 | 81 ms |
| Jul 4, 2026 | 81 ms |
| Jul 11, 2026 | 81 ms |
| Jul 18, 2026 | 82 ms |
| Jul 25, 2026 | 81 ms |
| Aug 1, 2026 | 81 ms |
| Aug 8, 2026 | 81 ms |
| Aug 15, 2026 | 80 ms |
| Aug 22, 2026 | 80 ms |
| Aug 29, 2026 | 80 ms |
| Sep 5, 2026 | 80 ms |
| Sep 12, 2026 | 81 ms |
| Sep 19, 2026 | 81 ms |
| Sep 26, 2026 | 83 ms |
| Oct 3, 2026 | 85 ms |
| Oct 10, 2026 | 85 ms |
| Oct 17, 2026 | 84 ms |
| Oct 24, 2026 | 84 ms |
| Oct 31, 2026 | 85 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
davisvision.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.5 s39 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Mobile performance score: 81
81/100Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
120 ms · 219 KiBAbout 219 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 120 ms faster on a phone.
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, Osano CMP and Cloudflare and others), adding 267 KiB and 300 ms of main-thread time.
Reduce unused CSS
170 ms · 70 KiBAbout 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.
Improve image delivery
164 KiB2 images could be 164 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
8 KiB2 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 584 ms of it running JavaScript. That is comfortably low.
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Speed Index: 5.4 s
5.4 sVisually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 6.8 s
6.8 sThe page becomes fully interactive after 6.8 s. Good is under 3.8 s.
Largest Contentful Paint: 3.3 s
3.3 sYour largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Our mission is to improve members’ lives with easy-to-use v…”. Most of its time is element render delay (2.4 s).
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 473 ms
473 msReal visitors wait 473 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 117 ms
117 msScripts block the page for only 117 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
2 images in older formats
2 images (180 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (180 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.4 g of CO₂ per visit
0.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.36 g of CO₂e: 43.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.3 MB in 93 requests
1.3 MBYour homepage downloads 1.3 MB in 93 requests on a phone: scripts 553 KiB (38), images 263 KiB (8) and fonts 257 KiB (3). That is a lean page.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Required ARIA attributes must be provided (2 elements)
Required ARIA attributes must be provided: 2 elements on the page fail this check, rated critical by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (12 characters)
Your title is only 12 characters: “Davis Vision”. Between 30 and 65 characters leaves room to say what you do and for whom.
Structured data has 3 problems
Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 3 problems, for example “WebSite: url is not an absolute URL ("/")”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
21 internal links, 23 external
The homepage links to 21 pages on davisvision.com and 23 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Vision Care Customized for You”.
Canonical URL set
The canonical URL is https://davisvision.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://davisvision.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,158 words), so crawlers that don't run JavaScript still read it.
Other pages
12 pages without a meta description
/eyewear-replacement-assistance, /members, /eye-care-professionals, /clients, /health-plans and /brokers and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 13 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Framing 'https://idoc.davisvision.com/' violates the following report-only Content Security Policy directive: "frame-an…”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (davisvision.com).
Valid certificate (88 days left)
The certificate from Let's Encrypt · YE2 verifies for davisvision.com and is valid for another 88 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://davisvision.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 34 links work
All 34 links checked from your homepage (15 internal, 19 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
davisvision.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
davisvision.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsdavisvision.com was registered in Apr 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Apr 2027
davisvision.com is registered until Apr 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 866 words of copy
The homepage carries about 866 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us”.
7 calls to action
The homepage has 7 calls to action, for example “Contact Us”, “Learn More About Individual Plans” and “Learn More About Your Hearing Network”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Cloudflare Web Analytics.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:134.195.63.4 include:_spf.salesforce.com include:aspmx.pardot.com include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Upkeep, stack and company
- 3 plugins are behind their latest release.pojo-accessibility 1.0.0 → 4.1.4 · elementor 4.3.5 → 4.3.6 · pass-url-parameters-to-embeded-iframe 1.0 → 1.1.0
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 21 issues on davisvision.com, including 7 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.