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daymondjohn.com website review
Visit site (opens in a new tab)Reviewed 12 November 202628 issues · 70 checks
This review found 28 issues worth fixing on daymondjohn.com, 9 of them high impact, across 70 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #30,885 of 108,846 reviewed websitesbeats 66%
- #20,613 of 61,763 online storesbeats 60%
- #19,943 of 56,363 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 13, 2026 | 91 ms |
| Jun 20, 2026 | 99 ms |
| Jul 11, 2026 | 125 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 125 ms |
| Aug 8, 2026 | 136 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 142 ms |
| Aug 29, 2026 | 114 ms |
| Sep 5, 2026 | 139 ms |
| Sep 26, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
2.9 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
Reduce unused JavaScript
1.8 s · 337 KiBAbout 337 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Improve image delivery
950 ms · 293 KiB11 images could be 293 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.
Use efficient cache lifetimes
800 ms · 286 KiB15 files are served with short cache lifetimes, so returning visitors download them again (286 KiB).
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Lucky Orange, Clarity and elfsight.com and others), adding 635 KiB and 542 ms of main-thread time.
Legacy JavaScript
150 ms · 13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 952 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.6 s
13.6 sYour largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
First Contentful Paint: 5.1 s
5.1 sThe first text or image appears after 5.1 s on a phone. Good is under 1.8 s.
Time to Interactive: 13.7 s
13.7 sThe page becomes fully interactive after 13.7 s. Good is under 3.8 s.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 91 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 138 ms
138 msScripts block the page for only 138 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.3 MB in 212 requests
2.3 MBYour homepage downloads 2.3 MB in 212 requests on a phone: scripts 837 KiB (55), other files 730 KiB (94) and images 616 KiB (27). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Entrepreneur_Daymond_John-scaled.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.6 g of CO₂ per visit
0.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
40 internal links, 24 external
The homepage links to 40 pages on daymondjohn.com and 24 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Daymond John shares the philosophy and practices that help him to be successful in business and life. Book Daymond John…”.
Title: 30 characters
Your title is a healthy 30 characters: “Daymond John – DaymondJohn.com”.
Canonical URL set
The canonical URL is https://daymondjohn.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://daymondjohn.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (744 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://daymondjohn.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
https://daymondjohn.com/collections/all, https://daymondjohn.com/collections/courses, https://daymondjohn.com/blogs/journal, https://daymondjohn.com/blogs/news, https://daymondjohn.com/pages/work-with-daymond and https://daymondjohn.com/collections/books and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://daymondjohn.com/collections/all, https://daymondjohn.com/collections/courses, https://daymondjohn.com/pages/work-with-daymond, https://daymondjohn.com/collections, https://daymondjohn.com/collections/books and https://daymondjohn.com/collections/audio have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'setAttribute')”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
9 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 217 words
The homepage has only about 217 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 13 customer or partner logos and “over 30 brands”.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at daymondjohn.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
cloudfront.net · adroll.com · omappapi.com · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Sacramento
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on daymondjohn.com, including 12 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.