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dcri.org website review

Visit site (opens in a new tab)Reviewed 31 October 202639 issues · 103 checks

This review found 39 issues worth fixing on dcri.org, 17 of them high impact, across 103 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.1 s1.4 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20265.4 s
May 16, 20265.6 s
May 23, 20265.5 s
May 30, 20265.4 s
Jun 6, 20265.5 s
Jun 13, 20265.2 s
Jun 20, 20264.6 s
Jun 27, 20264.4 s
Jul 4, 20264.2 s
Jul 11, 20263.6 s
Jul 18, 20262.9 s
Jul 25, 20262.2 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
88 ms59 msMay 9Oct 2466 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202674 ms
May 16, 202674 ms
May 23, 202677 ms
May 30, 202677 ms
Jun 6, 202676 ms
Jun 13, 202680 ms
Jun 20, 202680 ms
Jun 27, 202685 ms
Jul 4, 202677 ms
Jul 11, 202673 ms
Jul 18, 202672 ms
Jul 25, 202662 ms
Aug 1, 202669 ms
Aug 8, 202669 ms
Aug 15, 202665 ms
Aug 22, 202670 ms
Aug 29, 202670 ms
Sep 5, 202677 ms
Sep 12, 202679 ms
Sep 19, 202678 ms
Sep 26, 202678 ms
Oct 3, 202672 ms
Oct 10, 202673 ms
Oct 17, 202671 ms
Oct 24, 202666 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dcri.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dcri.org at 0.4 s0.4 s
  2. dcri.org at 0.8 s0.8 s
  3. dcri.org at 1.1 s1.1 s
  4. dcri.org at 1.5 s1.5 s
  5. dcri.org at 1.9 s1.9 s
  6. dcri.org at 2.3 s2.3 s
  7. dcri.org at 2.6 s2.6 s
  8. dcri.org at 3.0 s3.0 s

dcri.org does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix57
  • Improve image delivery

    2.9 s · 2.4 MB

    6 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

  • Reduce unused JavaScript

    3.4 s · 702 KiB

    About 702 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 200 KiB

    About 200 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.2 s

    35 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.4 MB and 449 ms of main-thread time.

  • YouTube adds 377 ms

    377 ms

    YouTube costs a phone 377 ms of main-thread work and 979 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Fonts adds 0 ms

    0 ms

    Google Fonts costs a phone 0 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Use efficient cache lifetimes

    4 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 655 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.3 s

    16.3 s

    Your largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The Durham Centre, the office building where the DCRI is ho…”.

  • First Contentful Paint: 7.0 s

    7.0 s

    The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 74 ms to 66 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 70 ms

    70 ms

    Real visitors wait 70 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 65% faster for real visitors

    -65%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.4 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 86 ms

    86 ms

    Scripts block the page for only 86 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix36
  • Page weight: 4.3 MB in 94 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 94 requests on a phone: images 2.5 MB (14), scripts 1.2 MB (33) and fonts 301 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    durhamcentresunset_escalator_1600x640.png weighs 691 KiB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    respiratory_medicine_by_the_numbers.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (728 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797
  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9273
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 60 internal links, 12 external

    The homepage links to 60 pages on dcri.org and 12 external pages.

4 checks passed
  • Title: 32 characters

    Your title is a healthy 32 characters: “Duke Clinical Research Institute”.

  • Canonical URL set

    The canonical URL is https://dcri.org/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://dcri.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (495 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 10 pages without a meta description

    /about/contact-us, /about, /about/leadership, /about/faculty, /about/30-years-beyond and /solutions and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /solutions/analytics-and-data-science and /solutions/health-services-research-and-outcomes have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7389
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “window.dukeprodCSAGo is not a function”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 1 broken external link

    1 link to other sites is dead, for example https://bsky.app/profile/dcrinews.bsky.social (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dcri.org).

  • Valid certificate (86 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA OV R36 verifies for dcri.org and is valid for another 86 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://dcri.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    dcri.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    dcri.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 25 years old

    25 years

    dcri.org was registered in Mar 2001 through SafeNames Ltd.. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2030

    dcri.org is registered until Mar 2030.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 377 words of copy

    The homepage carries about 377 words of visible text.

4 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us” and “Sign up for DCRI Updates”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

2 to fix0
  • No DMARC policy

    dcri.org has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    dcri.org has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    dcri.org has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Drupal 10 (https://www.drupal.org)
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Azure

Company

Headquarters
Durham

Upkeep, stack, hiring and company data from programmable.info

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