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dcu.org website review
Visit site (opens in a new tab)Reviewed 26 October 202633 issues · 104 checks
This review found 33 issues worth fixing on dcu.org, 12 of them high impact, across 104 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.6 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 117 ms |
| May 16, 2026 | 117 ms |
| May 23, 2026 | 116 ms |
| May 30, 2026 | 117 ms |
| Jun 6, 2026 | 117 ms |
| Jun 13, 2026 | 117 ms |
| Jun 20, 2026 | 117 ms |
| Jun 27, 2026 | 117 ms |
| Jul 4, 2026 | 119 ms |
| Jul 11, 2026 | 118 ms |
| Jul 18, 2026 | 118 ms |
| Jul 25, 2026 | 116 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 114 ms |
| Aug 15, 2026 | 114 ms |
| Aug 22, 2026 | 115 ms |
| Aug 29, 2026 | 116 ms |
| Sep 5, 2026 | 117 ms |
| Sep 12, 2026 | 117 ms |
| Sep 19, 2026 | 117 ms |
| Sep 26, 2026 | 116 ms |
| Oct 3, 2026 | 115 ms |
| Oct 10, 2026 | 114 ms |
| Oct 17, 2026 | 114 ms |
| Oct 24, 2026 | 114 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.1 s
2.7 s
3.2 s
3.8 s
4.3 s
dcu.org does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
3.1 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.
Use efficient cache lifetimes
1.1 s · 434 KiB17 files are served with short cache lifetimes, so returning visitors download them again (434 KiB).
Reduce unused JavaScript
1.1 s · 360 KiBAbout 360 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 78). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 107 KiBAbout 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 250 ms. During a long task the page ignores taps.
1,822 HTML elements
The page has 1,822 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
5 third-party services on the page
5 third-party services load with your homepage (pega.com, Optanon and Adobe Tag Manager and others), adding 669 KiB and 458 ms of main-thread time.
Legacy JavaScript
150 ms · 33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Improve image delivery
105 KiB4 images could be 105 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 699 ms of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.1 s
3.1 sReal visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 10.9 s
10.9 sYour largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Member Value at First Tech and DCU”.
First Contentful Paint: 5.1 s
5.1 sThe first text or image appears after 5.1 s on a phone. Good is under 1.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 12.8 s
12.8 sThe page becomes fully interactive after 12.8 s. Good is under 3.8 s.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 62% slower for real visitors
+62%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
26 images without width and height
26 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 117 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 402 ms
402 msReal visitors wait 402 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 138 ms
138 msScripts block the page for only 138 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.1 MB in 92 requests
2.1 MBYour homepage downloads 2.1 MB in 92 requests on a phone: images 1,004 KiB (36), scripts 863 KiB (28) and stylesheets 168 KiB (12). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (281 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (46 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
ARIA progressbar nodes must have an accessible name (1 element)
ARIA progressbar nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (3 elements)
Contentinfo landmark should not be contained in another landmark: 3 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
20 links with vague text
20 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
188 internal links, 35 external
The homepage links to 188 pages on dcu.org and 35 external pages.
8 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Find out why DCU has become one of the largest and most successful credit unions in the country, with over one million …”.
One H1 headline
Your main headline reads: “We're a Credit Union Catered to You.”.
Title: 50 characters
Your title is a healthy 50 characters: “Credit Union for Personal & Business Banking | DCU”.
Canonical URL set
The canonical URL is https://www.dcu.org/.
Structured data in place
Structured data found: BankOrCreditUnion, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.dcu.org/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,526 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (33 KiB, 195 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 127 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Loading the image 'https://ps.eyeota.net/match?bid=6j5b2cv&uid=90859655316198169711980606148811064811&r=https%3A%2F%2Fd…”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
2 checks passed
Tap targets are thumb-sized
20 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (dcu.org).
Valid certificate (178 days left)
The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA EV - R1v1 verifies for dcu.org and is valid for another 178 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://dcu.org redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 59 links work
All 59 links checked from your homepage (40 internal, 19 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
dcu.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
dcu.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsdcu.org was registered in Jan 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jan 2028
dcu.org is registered until Jan 2028.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 619 words of copy
The homepage carries about 619 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE”.
28 calls to action
The homepage has 28 calls to action, for example “Join Dcu”, “JOIN NOW” and “Order Checks”.
3 short forms
3 short forms (2 fields at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:us._netblocks.mimecast.com include:spf.protection.outlook.com include:spf2.dcu.org include:spf3.dcu.org …”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on dcu.org, including 16 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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