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decibio.com website review

Visit site (opens in a new tab)Reviewed 21 October 202636 issues · 93 checks

This review found 36 issues worth fixing on decibio.com, 13 of them high impact, across 93 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of decibio.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. decibio.com at 0.6 s0.6 s
  2. decibio.com at 1.2 s1.2 s
  3. decibio.com at 1.8 s1.8 s
  4. decibio.com at 2.4 s2.4 s
  5. decibio.com at 3.0 s3.0 s
  6. decibio.com at 3.7 s3.7 s
  7. decibio.com at 4.3 s4.3 s
  8. decibio.com at 4.9 s4.9 s

decibio.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix48
  • Use efficient cache lifetimes

    3.9 s · 16.7 MB

    17 files are served with short cache lifetimes, so returning visitors download them again (16.7 MB).

  • Render-blocking requests

    3.5 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused JavaScript

    2.3 s · 481 KiB

    About 481 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48 (desktop: 63). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (elfsightcdn.com, website-files.com and Stripe and others), adding 37.3 MB and 1.3 s of main-thread time.

  • elfsightcdn.com adds 434 ms

    434 ms

    elfsightcdn.com costs a phone 434 ms of main-thread work and 21.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 395 ms

    395 ms

    website-files.com costs a phone 395 ms of main-thread work and 14.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    475 KiB

    3 images could be 475 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    150 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 8 KiB

    8 KiB could be saved by minifying CSS.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix57
  • Largest Contentful Paint: 19.7 s

    19.7 s

    Your largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Strategy rarely fails because the analysis is weak — it fai…”.

  • Time to Interactive: 20.1 s

    20.1 s

    The page becomes fully interactive after 20.1 s. Good is under 3.8 s.

  • First Contentful Paint: 5.5 s

    5.5 s

    The first text or image appears after 5.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 378 ms

    378 ms

    Scripts block taps and scrolling for 378 ms in total while the page loads. Good is under 200 ms.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 38.0 MB in 79 requests

    38.0 MB

    Your homepage downloads 38.0 MB in 79 requests on a phone: images 22.0 MB (20), media 14.0 MB (2) and scripts 1.7 MB (21). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 21.4 MB together. On a phone connection a single image that size takes seconds.

  • 5 images far larger than shown

    21.3 MB

    5 images are downloaded at several times the size a phone draws them, for example DECIBIO_FUN-14.jpg at 5,639 px wide, shown at 123 px. Resized copies would save about 21.3 MB.

  • 6 images in older formats

    6 images (21.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (21.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 10.8 g of CO₂ per visit

    10.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.78 g of CO₂e: 1293.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9295
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9181
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (198 characters)

    Your meta description is 198 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://decibio.com/sitemap.xml, so Google discovers your pages only by following links.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 88 internal links, 4 external

    The homepage links to 88 pages on decibio.com and 4 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “We help leadership teams make strategy decisions grounded in scientific, technical, and execution reality.”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “DeciBio: Precision Medicine Strategy Consulting, Data & Analytics”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (812 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 10 pages share a title

    /capabilities/adboards, /capabilities/competitive-analysis, /capabilities/data-analytics, /capabilities/kol-identification, /capabilities/market-landscaping-and-sizing and /capabilities/patient-diagnostic-journey-mapping and 4 others all use the title “DeciBio”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 10 pages without a meta description

    /capabilities/adboards, /capabilities/competitive-analysis, /capabilities/data-analytics, /capabilities/kol-identification, /capabilities/market-landscaping-and-sizing and /capabilities/patient-diagnostic-journey-mapping and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    15 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (decibio.com).

  • Valid certificate (79 days left)

    The certificate from Google Trust Services · WE1 verifies for decibio.com and is valid for another 79 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://decibio.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    decibio.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    decibio.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    decibio.com was registered in Jun 2009 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    decibio.com is registered until Jun 2027.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 548 words of copy

    The homepage carries about 548 words of visible text.

4 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Get in Touch”, “Pricing Strategy” and “Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 17 testimonial or review blocks and 23 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be decibio.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:servers.mcsv.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

Stack

CMS
Webflow

Hiring

Hiring
7 open roles
Teams
Consulting (3), Public Events & Other (2), DBC Impact (1), Operations (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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This free review found 36 issues on decibio.com, including 16 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
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