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deliberatedynamics.com website review

Visit site (opens in a new tab)Reviewed 10 November 202622 issues · 75 checks

This review found 22 issues worth fixing on deliberatedynamics.com, 8 of them high impact, across 75 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s1.0 sMay 23Nov 73.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.5 s
May 30, 20262.3 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.3 s
Jul 11, 20262.2 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.4 s
Sep 12, 20261.5 s
Sep 19, 20262.2 s
Oct 3, 20263.9 s
Oct 10, 20263.6 s
Oct 17, 20263.5 s
Oct 24, 20263.5 s
Oct 31, 20263.3 s
Nov 7, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
88 ms77 msMay 23Aug 2979 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202679 ms
May 30, 202680 ms
Jun 6, 202683 ms
Jun 13, 202680 ms
Jun 20, 202679 ms
Jun 27, 202679 ms
Jul 4, 202678 ms
Jul 11, 202685 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202685 ms
Aug 8, 202683 ms
Aug 15, 202683 ms
Aug 22, 202679 ms
Aug 29, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of deliberatedynamics.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. deliberatedynamics.com at 0.4 s0.4 s
  2. deliberatedynamics.com at 0.8 s0.8 s
  3. deliberatedynamics.com at 1.1 s1.1 s
  4. deliberatedynamics.com at 1.5 s1.5 s
  5. deliberatedynamics.com at 1.9 s1.9 s
  6. deliberatedynamics.com at 2.3 s2.3 s
  7. deliberatedynamics.com at 2.6 s2.6 s
  8. deliberatedynamics.com at 3.0 s3.0 s

Speed

5 to fix73
  • Improve image delivery

    500 ms · 5.6 MB

    11 images could be 5.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 87 KiB

    About 87 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • b-cdn.net adds 0 ms

    0 ms

    b-cdn.net costs a phone 0 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Fonts, b-cdn.net and myshopify.com and others), adding 545 KiB and 0 ms of main-thread time.

  • Use efficient cache lifetimes

    9 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 663 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 20.9 s

    20.9 s

    Your largest element takes 20.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Speed Index: 3.1 s

    3.1 s

    Visually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 120 ms

    120 ms

    Scripts block the page for only 120 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.015

    0.015

    The layout barely moves while loading (CLS 0.015, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

4 to fix25
  • Page weight: 6.6 MB in 72 requests

    6.6 MB

    Your homepage downloads 6.6 MB in 72 requests on a phone: images 6.1 MB (13), scripts 350 KiB (43) and fonts 57 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 5.0 MB together. On a phone connection a single image that size takes seconds.

  • 9 images far larger than shown

    4.5 MB

    9 images are downloaded at several times the size a phone draws them, for example tile-bags-cutout.png at 1,024 px wide, shown at 167 px. Resized copies would save about 4.5 MB.

  • 9 images in older formats

    9 images (5.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.9 g of CO₂ per visit

    1.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.87 g of CO₂e: 224.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fix100
  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

SEO

1 to fixGoogle 10095
  • Meta description is long (179 characters)

    Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 113 internal links, 3 external

    The homepage links to 113 pages on deliberatedynamics.com and 3 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Professional-grade gear.Unit-ready supply.”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Arc'teryx PRO & Tactical Gear | Deliberate Dynamics”.

  • Canonical URL set

    The canonical URL is https://deliberatedynamics.com/.

  • Structured data in place

    Structured data found: Organization, Store and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://deliberatedynamics.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (591 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://deliberatedynamics.com/llms.txt (3 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 9 pages slow to respond

    https://deliberatedynamics.com/shop, https://deliberatedynamics.com/collections/pouches-1, https://deliberatedynamics.com/collections/tactical-belts-harnesses, https://deliberatedynamics.com/collections/headwear, https://deliberatedynamics.com/collections/flashlights and https://deliberatedynamics.com/collections/gloves and 3 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    56 of 57 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix85
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 505 words of copy

    The homepage carries about 505 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALL” and “Shop All Products”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Shop All”, “Shop All Products” and “Contact Us”.

  • 2 short forms

    2 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at deliberatedynamics.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 22 issues on deliberatedynamics.com, including 12 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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