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derbysoft.com website review
Visit site (opens in a new tab)Reviewed 3 November 202644 issues · 100 checks
This review found 44 issues worth fixing on derbysoft.com, 18 of them high impact, across 100 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.3 s
3.4 s
4.5 s
5.7 s
6.8 s
7.9 s
9.1 s
derbysoft.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
27.4 s · 16.6 MB217 files are served with short cache lifetimes, so returning visitors download them again (16.6 MB).
Reduce unused CSS
12.0 s · 2.5 MBAbout 2.5 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 12.0 s faster on a phone.
Reduce unused JavaScript
12.4 s · 1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 12.4 s faster on a phone.
Render-blocking requests
13.3 s26 files block the first paint until they finish downloading. Deferring or inlining them could save about 13.3 s.
Mobile performance score: 30
30/100Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.9 s
A phone's processor spends 5.9 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,565 HTML elements
The page has 5,565 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
500 ms · 1.8 MB88 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (hsappstatic.net, Google Tag Manager and Google CDN and others), adding 2.7 MB and 1.9 s of main-thread time.
hsappstatic.net adds 619 ms
619 mshsappstatic.net costs a phone 619 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 477 ms
477 msGoogle Tag Manager costs a phone 477 ms of main-thread work and 639 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 280 ms
280 msGoogle CDN costs a phone 280 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 304 ms. During a long task the page ignores taps.
Document request latency
291 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Minify CSS
150 ms · 59 KiB59 KiB could be saved by minifying CSS.
Legacy JavaScript
43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need.
Minify JavaScript
25 KiB25 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
17 KiB17 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 59 ms
59 msYour server sent the HTML in 59 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 24.1 s
24.1 sThe first text or image appears after 24.1 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 58.3 s
58.3 sYour largest element takes 58.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “DerbySoft's travel commerce accelerator visually connects n…”.
Speed Index: 24.1 s
24.1 sVisually, the page fills in at 24.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 58.9 s
58.9 sThe page becomes fully interactive after 58.9 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.274
0.274The layout shifts by 0.274 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 451 ms
451 msScripts block taps and scrolling for 451 ms in total while the page loads. Good is under 200 ms.
35 images without width and height
35 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 19.9 MB in 307 requests
19.9 MBYour homepage downloads 19.9 MB in 307 requests on a phone: media 8.8 MB (8), scripts 4.1 MB (76) and images 3.2 MB (150). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Low-Cost-Carriers-in-Air-Travel.jpg weighs 678 KiB. On a phone connection a single image that size takes seconds.
6 images far larger than shown
653 KiB6 images are downloaded at several times the size a phone draws them, for example mgm.png at 2,644 px wide, shown at 130 px. Resized copies would save about 653 KiB.
14 images in older formats
14 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
26 images below the first screen load straight away
26 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 5.6 g of CO₂ per visit
5.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.64 g of CO₂e: 677.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (32 elements)
All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “Organization: url points at a different host (https://ds2024.onpressidium.com/)”.
No XML sitemap
No XML sitemap at https://derbysoft.com/sitemap.xml, so Google discovers your pages only by following links.
17 links crawlers can't follow
17 links have no real href, so search engines can't follow them.
No robots.txt
There is no robots.txt at derbysoft.com/robots.txt, the first file search crawlers ask for.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
77 internal links, 7 external
The homepage links to 77 pages on derbysoft.com and 7 external pages.
5 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “DerbySoft offers cutting-edge travel technology solutions, empowering hotels and travel brands to enhance distribution,…”.
One H1 headline
Your main headline reads: “The Travel Commerce Accelerator”.
Title: 51 characters
Your title is a healthy 51 characters: “DerbySoft - An Innovative Travel Technology Company”.
Canonical URL set
The canonical URL is https://www.derbysoft.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (996 words), so crawlers that don't run JavaScript still read it.
Other pages
14 pages without a meta description
/cn, /why-derbysoft, /resources, /streamlined-connectivity, /exchange and /property-connector and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
8 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (derbysoft.com).
Valid certificate (99 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for derbysoft.com and is valid for another 99 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://derbysoft.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
No CAA record
derbysoft.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
derbysoft.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 23 years old
23 yearsderbysoft.com was registered in Dec 2002 through Xin Net Technology Corporation. An established domain carries more trust with email providers and search engines.
Registered until Dec 2028
derbysoft.com is registered until Dec 2028.
Content and conversion
Thin social proof
Social proof on the homepage: 20 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 670 words of copy
The homepage carries about 670 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact DerbySoft”.
11 calls to action
The homepage has 11 calls to action, for example “Request a Demo”, “Contact” and “Contact DerbySoft”.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be derbysoft.com is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf-0028b701.pphosted.com include:mktomail.com ~all”.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Microsoft Clarity (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- AWS
Hiring
- Hiring
- 1 open role
- Job board
- adp
- Careers page
- derbysoft.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on derbysoft.com, including 21 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.