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derekjohnson.com website review

Visit site (opens in a new tab)Reviewed 9 November 202647 issues · 89 checks

This review found 47 issues worth fixing on derekjohnson.com, 15 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of derekjohnson.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. derekjohnson.com at 0.4 s0.4 s
  2. derekjohnson.com at 0.8 s0.8 s
  3. derekjohnson.com at 1.1 s1.1 s
  4. derekjohnson.com at 1.5 s1.5 s
  5. derekjohnson.com at 1.9 s1.9 s
  6. derekjohnson.com at 2.3 s2.3 s
  7. derekjohnson.com at 2.6 s2.6 s
  8. derekjohnson.com at 3.0 s3.0 s

derekjohnson.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix68
  • Render-blocking requests

    1.1 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Reduce unused JavaScript

    750 ms · 278 KiB

    About 278 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Vimeo, jQuery CDN and webydo.com), adding 6.2 MB and 191 ms of main-thread time.

  • Improve image delivery

    679 KiB

    3 images could be 679 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Vimeo adds 142 ms

    142 ms

    Vimeo costs a phone 142 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 292 KiB

    45 files are served with short cache lifetimes, so returning visitors download them again (292 KiB).

  • webydo.com adds 11 ms

    11 ms

    webydo.com costs a phone 11 ms of main-thread work and 2.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 601 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix80
  • Time to Interactive: 13.7 s

    13.7 s

    The page becomes fully interactive after 13.7 s. Good is under 3.8 s.

  • Speed Index: 9.5 s

    9.5 s

    Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Hi. I'm Derek. I have a background in Customer Experience D…”. Most of its time is element render delay (2.3 s).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 43 ms

    43 ms

    Scripts block the page for only 43 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix28
  • Page weight: 6.3 MB in 76 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 76 requests on a phone: images 2.8 MB (32), other files 2.8 MB (17) and scripts 531 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    3958/6525B20E-8D19-87A2-85BD-5475962F42DC.png_850 weighs 705 KiB. On a phone connection a single image that size takes seconds.

  • 11 images in older formats

    11 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (705 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    134 KiB

    1 image is downloaded at several times the size a phone draws it, for example 3958/6525B20E-8D19-87A2-85BD-5475962F42DC.png_850 at 1,100 px wide, shown at 330 px. Resized copies would save about 134 KiB.

  • About 1.8 g of CO₂ per visit

    1.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.78 g of CO₂e: 213.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 7786
  • Links must have discernible text (23 elements)

    Links must have discernible text: 23 elements on the page fail this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 22 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 26 WCAG 2.2 A/AA and best-practice rules on the phone render: 22 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 10072
  • Title is short (4 characters)

    Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 5 H1 headlines

    There are 5 <h1> headlines (“12+”, “6” and “7”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (218 characters)

    Your meta description is 218 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 34 internal links, 2 external

    The homepage links to 34 pages on derekjohnson.com and 2 external pages.

2 checks passed
  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://www.derekjohnson.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix90
  • 15 pages without a meta description

    /Page1-1.html, /Page1-4.html, /Page1.html, /St%20Lukes.html, /MSA%20Pay.html and /apple.html and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /Page1-1.html, /Page1-4.html, /Page1.html, /St%20Lukes.html, /MSA%20Pay.html and /apple.html and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 11 pages with very little text

    /MSA%20Pay.html, /apple.html, /Sears%20Spring.html, /Packaging.html, /Logos.html and /Graphics.html and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 3085
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://global.webydo.com/v8/base.min.css?v=1143514138' from origin 'https://www.derekjohn…”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Does not redirect HTTP traffic to HTTPS

    Does not redirect HTTP traffic to HTTPS.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix33
  • No HTTPS

    Your homepage is served without HTTPS, so browsers mark it “Not secure” and some refuse forms on it.

  • http:// does not redirect

    http://derekjohnson.com does not redirect to https, so some visitors land on the insecure version.

  • 1 broken external link

    1 link to other sites is dead, for example https://www.linkedin.com/in/derekjohnsondesign (999).

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

Domain and trust

1 to fix
  • Domain expires in 36 days

    derekjohnson.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    derekjohnson.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    derekjohnson.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 22 years old

    22 years

    derekjohnson.com was registered in Dec 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

6 to fix25
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 108 words

    The homepage has only about 108 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Email authentication

2 to fix40
  • No DMARC policy

    derekjohnson.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.

Privacy and tracking

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • The footer still says © 2023.
  • It loads jQuery 1.7.2, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on derekjohnson.com, including 12 speed issues, 6 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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