dermal.store website review

19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,970 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, Facebook and Google Tag Manager and others), adding 2.7 MB and 1.8 s of main-thread time.

17 images could be 677 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

27 files are served with short cache lifetimes, so returning visitors download them again (837 KiB).

About 717 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 720 ms faster on a phone.

Shopify costs a phone 384 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

17 long tasks block the main thread while loading, the longest for 385 ms. During a long task the page ignores taps.

Facebook costs a phone 352 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 68 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 308 ms of main-thread work and 196 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rise-ai.com costs a phone 219 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 160 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 90 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

19 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “DermExcel”.

The page becomes fully interactive after 24.7 s. Good is under 3.8 s.

Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 841 ms in total while the page loads. Good is under 200 ms.

The layout shifts by 0.223 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.4 MB in 304 requests on a phone: scripts 1.9 MB (105), other files 1.2 MB (136) and images 1,004 KiB (36). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your meta description is 269 characters; Google truncates after about 160, so the end of your pitch is cut.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 258 pages on dermal.store and 12 external pages.

https://dermal.store/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://dermal.store/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://dermal.store/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://dermal.store/customer_authentication/redirect, https://dermal.store/pages/assessment, https://dermal.store/pages/dermal-diagnosis, https://dermal.store/collections/all, https://dermal.store/collections/products-per-type and https://dermal.store/collections/cleansers and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

4 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'constructor' of object '[object Object]'”.

Chrome logged issues while loading the page (“Cookie”).

Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 366 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.