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deshlerdesigns.com website review
Visit site (opens in a new tab)Reviewed 13 November 202619 issues · 64 checks
This review found 19 issues worth fixing on deshlerdesigns.com, 4 of them high impact, across 64 checks. The most urgent: 4 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
750 ms · 134 KiBAbout 134 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Shopify adds 194 ms
194 msShopify costs a phone 194 ms of main-thread work and 836 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 third-party services on the page
4 third-party services load with your homepage (Shopify, shop.app and Judge.me and others), adding 879 KiB and 199 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.
Reduce unused CSS
49 KiBAbout 49 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
36 KiB3 images could be 36 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
6 KiB4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 631 ms of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.6 s
7.6 sYour largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 7.7 s
7.7 sThe page becomes fully interactive after 7.7 s. Good is under 3.8 s.
Speed Index: 4.3 s
4.3 sVisually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Total Blocking Time: 27 ms
27 msScripts block the page for only 27 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.3 MB in 318 requests
2.3 MBYour homepage downloads 2.3 MB in 318 requests on a phone: other files 1.0 MB (145), scripts 753 KiB (136) and images 344 KiB (5). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Boo_Shirt-3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.7 g of CO₂ per visit
0.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 78.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 13 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
29 internal links, 5 external
The homepage links to 29 pages on deshlerdesigns.com and 5 external pages.
7 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Deshler Designs offers custom embroidery and monogramming on baby gifts, children's apparel, sibling sets, as well as a…”.
Title: 42 characters
Your title is a healthy 42 characters: “Deshler Designs: Embroidery & Monogramming”.
Canonical URL set
The canonical URL is https://deshlerdesigns.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://deshlerdesigns.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (369 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://deshlerdesigns.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://deshlerdesigns.com/collections/all, https://deshlerdesigns.com/pages/fonts and https://deshlerdesigns.com/collections/jellybean-pumpkins-collection-2026 have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages with very little text
https://deshlerdesigns.com/pages/fonts, https://deshlerdesigns.com/pages/contact-us and https://deshlerdesigns.com/pages/returns-and-exchanges have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
12 pages of 13 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
12 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 67 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 281 words of copy
The homepage carries about 281 words of visible text.
2 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Shop Now”, “Shop by Collection” and “Contact Us”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at deshlerdesigns.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Judge Me Reviews · Social Widget · TEPO Product Options (Qikify)
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on deshlerdesigns.com, including 8 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.