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designlambert.com website review

Visit site (opens in a new tab)Reviewed 9 November 202639 issues · 114 checks

This review found 39 issues worth fixing on designlambert.com, 16 of them high impact, across 114 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s917 msMay 16Oct 31993 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.0 s
Jun 13, 2026995 ms
Jun 20, 2026995 ms
Jun 27, 2026996 ms
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 2026973 ms
Jul 25, 2026957 ms
Aug 1, 2026951 ms
Aug 8, 2026946 ms
Aug 15, 2026960 ms
Aug 22, 2026975 ms
Aug 29, 2026993 ms
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 2026973 ms
Oct 3, 2026938 ms
Oct 10, 2026938 ms
Oct 17, 2026959 ms
Oct 24, 2026978 ms
Oct 31, 2026993 ms
Real-visitor tap response (INP)75th percentile, phones
185 ms130 msMay 16Oct 31136 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026153 ms
May 23, 2026154 ms
May 30, 2026155 ms
Jun 6, 2026162 ms
Jun 13, 2026170 ms
Jun 20, 2026171 ms
Jun 27, 2026172 ms
Jul 4, 2026170 ms
Jul 11, 2026170 ms
Jul 18, 2026170 ms
Jul 25, 2026170 ms
Aug 1, 2026170 ms
Aug 8, 2026172 ms
Aug 15, 2026173 ms
Aug 22, 2026176 ms
Aug 29, 2026177 ms
Sep 5, 2026173 ms
Sep 12, 2026176 ms
Sep 19, 2026178 ms
Sep 26, 2026179 ms
Oct 3, 2026171 ms
Oct 10, 2026160 ms
Oct 17, 2026147 ms
Oct 24, 2026138 ms
Oct 31, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of designlambert.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. designlambert.com at 0.9 s0.9 s
  2. designlambert.com at 1.8 s1.8 s
  3. designlambert.com at 2.7 s2.7 s
  4. designlambert.com at 3.6 s3.6 s
  5. designlambert.com at 4.5 s4.5 s
  6. designlambert.com at 5.4 s5.4 s
  7. designlambert.com at 6.3 s6.3 s
  8. designlambert.com at 7.2 s7.2 s

designlambert.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix31
  • Avoid multiple page redirects

    15.3 s

    The page goes through 1 redirect before it starts loading, costing about 15.3 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    2.9 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Main-thread work: 12.6 s

    A phone's processor spends 12.6 s on main-thread work while loading, 7.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,060 HTML elements

    The page has 3,060 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 3.3 MB and 2.1 s of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 623 KiB

    42 files are served with short cache lifetimes, so returning visitors download them again (623 KiB).

  • Google Tag Manager adds 570 ms

    570 ms

    Google Tag Manager costs a phone 570 ms of main-thread work and 689 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 327 ms

    327 ms

    Shopify costs a phone 327 ms of main-thread work and 582 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 279 ms

    279 ms

    rebuyengine.com costs a phone 279 ms of main-thread work and 735 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 342 ms. During a long task the page ignores taps.

  • Klaviyo adds 300 ms

    300 ms

    Klaviyo costs a phone 300 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • amaicdn.com adds 255 ms

    255 ms

    amaicdn.com costs a phone 255 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    262 KiB

    5 images could be 262 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    181 KiB

    About 181 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    137 KiB

    Polyfills for old browsers add 137 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    18 KiB

    18 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 25.0 s

    25.0 s

    Your largest element takes 25.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 16.9 s

    16.9 s

    Visually, the page fills in at 16.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 52.5 s

    52.5 s

    The page becomes fully interactive after 52.5 s. Good is under 3.8 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 343 ms

    343 ms

    Real visitors wait 343 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 153 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.021

    0.021

    The layout barely moves while loading (CLS 0.021, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.7 MB in 569 requests

    10.7 MB

    Your homepage downloads 10.7 MB in 569 requests on a phone: scripts 4.5 MB (241), images 4.1 MB (89) and other files 1.2 MB (169). Under 2 MB keeps phones on slow connections fast.

  • About 3.0 g of CO₂ per visit

    3.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.04 g of CO₂e: 364.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8491
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5, h3 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 139 internal links, 7 external

    The homepage links to 139 pages on designlambert.com and 7 external pages.

8 checks passed
  • Meta description: 110 characters

    Your meta description is 110 characters: “Découvrez notre collection de sacs chics et pratiques! La livraison est GRATUITE avec 100$+ partout au Québec.”.

  • One H1 headline

    Your main headline reads: “Collection des Fêtes”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Lambert | Sacs cuir vegan dessinés à Montréal”.

  • Canonical URL set

    The canonical URL is https://www.designlambert.com/.

  • Structured data in place

    Structured data found: Brand, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.designlambert.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 6 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (783 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /pages/livraison, /pages/guide-cadeaux and /collections/nouveautes-voyage have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    /pages/livraison, /pages/guide-cadeaux, /collections and /products/sarah-sac-banane-en-cuir-vegan-chocolate have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: e is not a function”.

2 checks passed
  • Tap targets are thumb-sized

    34 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://novatize.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (designlambert.com).

  • Valid certificate (45 days left)

    The certificate from Let's Encrypt · YE1 verifies for designlambert.com and is valid for another 45 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://designlambert.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    designlambert.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 9 years old

    9 years

    designlambert.com was registered in Feb 2017 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for designlambert.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Feb 2027

    designlambert.com is registered until Feb 2027.

Content and conversion

5 to fix56
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 524 words of copy

    The homepage carries about 524 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Shop”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a include:_spf.google.com include:spf.protection.outlook.com include:sendgrid.net include:mailgun.org -all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pandectes Gdpr · Microsoft Clarity · Eg Auto Add To Cart · Rebuy Personalization Engine · Geolizr · Klaviyo Email Marketing Sms · Multifeeds · Langify · Sc Easy Redirects · Gdpr Cookie Consent · Prod Master Fad8e300 · Essential Post Purchase Upsell · goaffpro.com · gorgias.chat · shareasale.com · rebuyengine.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • It loads jQuery 1.9.1, older than 3.5 (which fixed known security holes).

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Company

Founded
2017
Headquarters
Montreal

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on designlambert.com, including 19 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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