designletters.dk website review

About 598 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Klaviyo and others), adding 1.7 MB and 907 ms of main-thread time.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

24 files are served with short cache lifetimes, so returning visitors download them again (395 KiB).

A phone's processor spends 3.9 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 284 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 images could be 272 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Klaviyo costs a phone 182 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 107 ms of main-thread work and 613 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 205 ms. During a long task the page ignores taps.

About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 82 KiB JavaScript that modern phones do not need.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB JavaScript is shipped twice across bundles.

3 KiB could be saved by minifying CSS.

2 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 22.8 s. Good is under 3.8 s.

Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 361 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 4.4 MB in 353 requests on a phone: scripts 1.9 MB (120), other files 1.2 MB (152) and images 943 KiB (43). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 148.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

[aria-*] attributes do not have valid values (1 element).

1 image has no alt text, which hurts accessibility and image search.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 element hidden from screen readers can still receive keyboard focus.

There are 2 <h1> headlines (“Design Letters DKK” and “JUST ARRIVED”). One clear main headline is easier for people and search engines.

The homepage links to 89 pages on designletters.dk and 15 external pages.

https://designletters.dk/collections/charms-carriers, https://designletters.dk/collections/vedhaeng-og-charms-1, https://designletters.dk/collections/little-big-love, https://designletters.dk/collections/perler and https://designletters.dk/collections/every-day-design-pieces have no meta description, so Google writes the search snippet from whatever text it finds.

https://designletters.dk/collections/oreringe, https://designletters.dk/collections/solvsmykker, https://designletters.dk/collections/initial, https://designletters.dk/collections/til-mor and https://designletters.dk/collections/every-day-design-pieces have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'parentNode')”.

8 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 545 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 26 cookies, 26 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.