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dexis.com website review
Visit site (opens in a new tab)Reviewed 26 October 202645 issues · 112 checks
This review found 45 issues worth fixing on dexis.com, 14 of them high impact, across 112 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Sep 5, 2026 | 3.9 s |
| Sep 12, 2026 | 4.0 s |
| Sep 19, 2026 | 4.0 s |
| Sep 26, 2026 | 4.0 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 3.7 s |
| Oct 24, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Sep 5, 2026 | 181 ms |
| Sep 12, 2026 | 180 ms |
| Sep 19, 2026 | 168 ms |
| Sep 26, 2026 | 164 ms |
| Oct 3, 2026 | 150 ms |
| Oct 10, 2026 | 151 ms |
| Oct 17, 2026 | 156 ms |
| Oct 24, 2026 | 160 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.2 s
2.7 s
3.3 s
3.8 s
4.3 s
dexis.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
3.6 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
Reduce unused JavaScript
1.2 s · 310 KiBAbout 310 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 47
47/100Your mobile performance score is 47 (desktop: 80). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused CSS
450 ms · 107 KiBAbout 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 382 ms
382 msGoogle Tag Manager costs a phone 382 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
300 ms · 76 KiB4 files are served with short cache lifetimes, so returning visitors download them again (76 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 324 ms. During a long task the page ignores taps.
2,396 HTML elements
The page has 2,396 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 853 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, Optanon and Google Fonts and others), adding 640 KiB and 488 ms of main-thread time.
Improve image delivery
150 ms · 159 KiB7 images could be 159 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 80 but mobile only 47. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 10.2 s
10.2 sYour largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “New Technology Just Revealed Explore innovations in imaging…”.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
Time to Interactive: 11.8 s
11.8 sThe page becomes fully interactive after 11.8 s. Good is under 3.8 s.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.7 s
2.7 sReal visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 501 ms
501 msScripts block taps and scrolling for 501 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.9 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Tap response (INP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 181 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.024
0.024The layout barely moves while loading (CLS 0.024, good is under 0.1).
Images and page weight
Page weight: 2.4 MB in 81 requests
2.4 MBYour homepage downloads 2.4 MB in 81 requests on a phone: images 1.2 MB (51), scripts 671 KiB (11) and fonts 390 KiB (6). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
42 KiB1 image is downloaded at several times the size a phone draws it, for example DEXIS-Brands_timeline_white_3500x1150.png.webp at 1,360 px wide, shown at 366 px. Resized copies would save about 42 KiB.
3 images in older formats
3 images (208 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (114 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (37 elements)
All page content should be contained by landmarks: 37 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (4 elements)
Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h5, h1 → h5 and h1 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (5 characters)
Your title is only 5 characters: “DEXIS”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
7 H1 headlines
There are 7 <h1> headlines (“New Technology Just Revealed”, “Practical Learning for Real Digital Dentistry” and “10x less”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://dexis.com/sitemap.xml, so Google discovers your pages only by following links.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
199 internal links, 26 external
The homepage links to 199 pages on dexis.com and 26 external pages.
2 checks passed
Canonical URL set
The canonical URL is https://dexis.com/en-us.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,759 words), so crawlers that don't run JavaScript still read it.
Other pages
11 pages share 3 titles
/en-us, /en-ca and /fr-ca all use the title “DEXIS”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
13 pages without a meta description
/en-us/contact-us, /en-ca, /fr-ca, /es-mx, /es-cl and /pt-br and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
/es-mx, /es-cl, /pt-br, /it-it, /es-es and /de-de have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
/es-mx, /es-cl, /it-it, /es-es and /de-de have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
1 link through redirect chains
1 link go through two or more redirects, for example https://to.dexis.com/dexis-illuminate-new-technology-just-revealed.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (dexis.com).
Valid certificate (114 days left)
The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for dexis.com and is valid for another 114 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://dexis.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 58 links work
All 58 links checked from your homepage (40 internal, 18 external) answered without errors.
Domain and trust
No CAA record
dexis.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
dexis.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsdexis.com was registered in May 1997 through SafeNames Ltd.. An established domain carries more trust with email providers and search engines.
Registered until May 2033
dexis.com is registered until May 2033.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,605 words of copy
The homepage carries about 1,605 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join Now” and “Learn More”.
17 calls to action
The homepage has 17 calls to action, for example “Register”, “Contact Us” and “Learn More”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks, 6 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:envistaco.com include:491658.spf06.hubspotemail.net include:163861.spf06.hubspotemail.net ip4:54.86.48.1…”.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Commerce 3
- Analytics
- Google Tag Manager
- Hosting
- Fastly
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on dexis.com, including 18 speed issues, 8 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.