Website review, no card needed

dexis.com logo

dexis.com website review

Visit site (opens in a new tab)Reviewed 26 October 202645 issues · 112 checks

This review found 45 issues worth fixing on dexis.com, 14 of them high impact, across 112 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s3.5 sSep 5Oct 243.5 s
Show as table
DateReal-visitor load time (LCP)
Sep 5, 20263.9 s
Sep 12, 20264.0 s
Sep 19, 20264.0 s
Sep 26, 20264.0 s
Oct 3, 20263.8 s
Oct 10, 20263.7 s
Oct 17, 20263.7 s
Oct 24, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
186 ms145 msSep 5Oct 24160 ms
Show as table
DateReal-visitor tap response (INP)
Sep 5, 2026181 ms
Sep 12, 2026180 ms
Sep 19, 2026168 ms
Sep 26, 2026164 ms
Oct 3, 2026150 ms
Oct 10, 2026151 ms
Oct 17, 2026156 ms
Oct 24, 2026160 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dexis.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dexis.com at 0.5 s0.5 s
  2. dexis.com at 1.1 s1.1 s
  3. dexis.com at 1.6 s1.6 s
  4. dexis.com at 2.2 s2.2 s
  5. dexis.com at 2.7 s2.7 s
  6. dexis.com at 3.3 s3.3 s
  7. dexis.com at 3.8 s3.8 s
  8. dexis.com at 4.3 s4.3 s

dexis.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix47
  • Render-blocking requests

    3.6 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.

  • Reduce unused JavaScript

    1.2 s · 310 KiB

    About 310 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47 (desktop: 80). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused CSS

    450 ms · 107 KiB

    About 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 382 ms

    382 ms

    Google Tag Manager costs a phone 382 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 76 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (76 KiB).

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 324 ms. During a long task the page ignores taps.

  • 2,396 HTML elements

    The page has 2,396 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 853 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Optanon and Google Fonts and others), adding 640 KiB and 488 ms of main-thread time.

  • Improve image delivery

    150 ms · 159 KiB

    7 images could be 159 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 80 but mobile only 47. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 10.2 s

    10.2 s

    Your largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “New Technology Just Revealed Explore innovations in imaging…”.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 11.8 s

    11.8 s

    The page becomes fully interactive after 11.8 s. Good is under 3.8 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 501 ms

    501 ms

    Scripts block taps and scrolling for 501 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.9 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 181 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.024

    0.024

    The layout barely moves while loading (CLS 0.024, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 2.4 MB in 81 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 81 requests on a phone: images 1.2 MB (51), scripts 671 KiB (11) and fonts 390 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    42 KiB

    1 image is downloaded at several times the size a phone draws it, for example DEXIS-Brands_timeline_white_3500x1150.png.webp at 1,360 px wide, shown at 366 px. Resized copies would save about 42 KiB.

  • 3 images in older formats

    3 images (208 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (114 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8087
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (37 elements)

    All page content should be contained by landmarks: 37 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5, h1 → h5 and h1 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 6965
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (5 characters)

    Your title is only 5 characters: “DEXIS”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 7 H1 headlines

    There are 7 <h1> headlines (“New Technology Just Revealed”, “Practical Learning for Real Digital Dentistry” and “10x less”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://dexis.com/sitemap.xml, so Google discovers your pages only by following links.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 199 internal links, 26 external

    The homepage links to 199 pages on dexis.com and 26 external pages.

2 checks passed
  • Canonical URL set

    The canonical URL is https://dexis.com/en-us.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,759 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 11 pages share 3 titles

    /en-us, /en-ca and /fr-ca all use the title “DEXIS”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 13 pages without a meta description

    /en-us/contact-us, /en-ca, /fr-ca, /es-mx, /es-cl and /pt-br and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    /es-mx, /es-cl, /pt-br, /it-it, /es-es and /de-de have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    /es-mx, /es-cl, /it-it, /es-es and /de-de have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 9 small tap targets

    9 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://to.dexis.com/dexis-illuminate-new-technology-just-revealed.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dexis.com).

  • Valid certificate (114 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for dexis.com and is valid for another 114 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://dexis.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 58 links work

    All 58 links checked from your homepage (40 internal, 18 external) answered without errors.

Domain and trust

  • No CAA record

    dexis.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    dexis.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    dexis.com was registered in May 1997 through SafeNames Ltd.. An established domain carries more trust with email providers and search engines.

  • Registered until May 2033

    dexis.com is registered until May 2033.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,605 words of copy

    The homepage carries about 1,605 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join Now” and “Learn More”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Register”, “Contact Us” and “Learn More”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, 6 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix75
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:envistaco.com include:491658.spf06.hubspotemail.net include:163861.spf06.hubspotemail.net ip4:54.86.48.1…”.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Commerce 3
Analytics
Google Tag Manager
Hosting
Fastly

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 45 issues on dexis.com, including 18 speed issues, 8 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25