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dext.com website review

Visit site (opens in a new tab)Reviewed 27 October 202637 issues · 106 checks

This review found 37 issues worth fixing on dext.com, 12 of them high impact, across 106 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.3 sMay 9Oct 241.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20261.9 s
Sep 12, 20261.7 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
213 ms120 msMay 9Oct 24141 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026145 ms
May 16, 2026140 ms
May 23, 2026140 ms
May 30, 2026139 ms
Jun 6, 2026143 ms
Jun 13, 2026146 ms
Jun 20, 2026148 ms
Jun 27, 2026147 ms
Jul 4, 2026148 ms
Jul 11, 2026150 ms
Jul 18, 2026151 ms
Jul 25, 2026154 ms
Aug 1, 2026155 ms
Aug 8, 2026156 ms
Aug 15, 2026171 ms
Aug 22, 2026199 ms
Aug 29, 2026202 ms
Sep 5, 2026194 ms
Sep 12, 2026165 ms
Sep 19, 2026137 ms
Sep 26, 2026131 ms
Oct 3, 2026132 ms
Oct 10, 2026136 ms
Oct 17, 2026138 ms
Oct 24, 2026141 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dext.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dext.com at 0.7 s0.7 s
  2. dext.com at 1.4 s1.4 s
  3. dext.com at 2.1 s2.1 s
  4. dext.com at 2.8 s2.8 s
  5. dext.com at 3.6 s3.6 s
  6. dext.com at 4.3 s4.3 s
  7. dext.com at 5.0 s5.0 s
  8. dext.com at 5.7 s5.7 s

dext.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix54
  • Render-blocking requests

    1.2 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hsappstatic.net, Google Tag Manager and reddit and others), adding 2.0 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 873 KiB

    About 873 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 72). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    473 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (473 KiB).

  • hsappstatic.net adds 396 ms

    396 ms

    hsappstatic.net costs a phone 396 ms of main-thread work and 695 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 308 ms

    308 ms

    Google Tag Manager costs a phone 308 ms of main-thread work and 668 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    319 KiB

    5 images could be 319 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 275 ms. During a long task the page ignores taps.

  • 1,997 HTML elements

    The page has 1,997 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Duplicated JavaScript

    47 KiB

    47 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    34 KiB

    34 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 28.2 s

    28.2 s

    The page becomes fully interactive after 28.2 s. Good is under 3.8 s.

  • Total Blocking Time: 859 ms

    859 ms

    Scripts block taps and scrolling for 859 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “With Dext, receipts, invoices, and expenses are automatical…”.

  • Cumulative Layout Shift: 0.182

    0.182

    The layout shifts by 0.182 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 145 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 133 ms

    133 ms

    Real visitors wait 133 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 618 ms

    618 ms

    Real visitors wait 618 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix60
  • Page weight: 4.0 MB in 207 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 207 requests on a phone: scripts 2.4 MB (63), images 1.1 MB (22) and other files 141 KiB (91). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    20 KiB

    2 images are downloaded at several times the size a phone draws them, for example assets/1b6ae8870b9341c0bb10634cd51cea2b/64d41bad536945fabab6 at 924 px wide, shown at 287 px. Resized copies would save about 20 KiB.

  • About 1.1 g of CO₂ per visit

    1.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 136.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 8989
  • Invalid ARIA attributes

    18 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    7 elements hidden from screen readers can still receive keyboard focus.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (87 elements)

    All page content should be contained by landmarks: 87 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (106 characters)

    Your title is 106 characters, so Google will cut it off around 60: “Intelligent bookkeeping automation platform for small businesses and accounting & bookkee…”.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 106 internal links, 25 external

    The homepage links to 106 pages on dext.com and 25 external pages.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Dext automates bookkeeping from invoice to payment, with AI at its core. Capture, process and pay in one platform, with…”.

  • One H1 headline

    Your main headline reads: “Intelligent bookkeeping automation Get hours back”.

  • Canonical URL set

    The canonical URL is https://dext.com/us.

  • Structured data in place

    Structured data found: FAQPage, MobileApplication, Organization and WebApplication.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://dext.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,037 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (70 KiB, 299 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 1 linked page hidden from search

    /irreplaceable is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    19 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 1 broken external link

    1 link to other sites is dead, for example https://quickbooks.intuit.com/app/apps/appdetails/dext_enhanced_version/en-us/ (502).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dext.com).

  • Valid certificate (133 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for dext.com and is valid for another 133 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://dext.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    dext.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    dext.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    dext.com was registered in Mar 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    dext.com is registered until Mar 2027.

Content and conversion

2 to fix86
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,196 words of copy

    The homepage carries about 1,196 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Download insights” and “Start a free trial”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Download insights”, “Get my ROI estimate” and “Pricing for practices”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating, 2 trust badges and “Over 700,000 businesses”.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:_spf.salesforce.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Segment (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Hosting
AWS

Hiring

Hiring
5 open roles
Teams
DEXT (5)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on dext.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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