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dieharddice.com website review

Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 87 checks

This review found 33 issues worth fixing on dieharddice.com, 14 of them high impact, across 87 checks. The most urgent: page weight: 36.8 MB in 281 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
119 ms101 msMay 23Nov 7117 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026103 ms
May 30, 2026103 ms
Jun 6, 2026104 ms
Jun 13, 2026104 ms
Jun 20, 2026106 ms
Jun 27, 2026106 ms
Jul 4, 2026105 ms
Jul 11, 2026106 ms
Jul 18, 2026104 ms
Jul 25, 2026106 ms
Aug 1, 2026107 ms
Aug 8, 2026108 ms
Aug 15, 2026112 ms
Aug 22, 2026114 ms
Aug 29, 2026112 ms
Sep 5, 2026112 ms
Sep 12, 2026112 ms
Sep 19, 2026111 ms
Sep 26, 2026111 ms
Oct 3, 2026111 ms
Oct 10, 2026112 ms
Oct 17, 2026112 ms
Oct 24, 2026112 ms
Oct 31, 2026113 ms
Nov 7, 2026117 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dieharddice.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dieharddice.com at 0.6 s0.6 s
  2. dieharddice.com at 1.3 s1.3 s
  3. dieharddice.com at 1.9 s1.9 s
  4. dieharddice.com at 2.5 s2.5 s
  5. dieharddice.com at 3.2 s3.2 s
  6. dieharddice.com at 3.8 s3.8 s
  7. dieharddice.com at 4.4 s4.4 s
  8. dieharddice.com at 5.1 s5.1 s

Speed

11 to fix38
  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,145 HTML elements

    The page has 3,145 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 1.5 s. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (dfktv2.com, Clarity and rebuyengine.com and others), adding 1.4 MB and 821 ms of main-thread time.

  • Reduce unused JavaScript

    420 ms · 532 KiB

    About 532 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 420 ms faster on a phone.

  • Improve image delivery

    450 ms · 447 KiB

    11 images could be 447 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    850 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • dfktv2.com adds 320 ms

    320 ms

    dfktv2.com costs a phone 320 ms of main-thread work and 432 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    318 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (318 KiB).

  • rebuyengine.com adds 167 ms

    167 ms

    rebuyengine.com costs a phone 167 ms of main-thread work and 720 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    270 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 270 ms faster on a phone.

  • Minify CSS

    120 ms · 7 KiB

    7 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 103.2 s

    103.2 s

    Your largest element takes 103.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 20.2 s

    20.2 s

    Visually, the page fills in at 20.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 113.1 s

    113.1 s

    The page becomes fully interactive after 113.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 103 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 486 ms

    486 ms

    Real visitors wait 486 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix55
  • Page weight: 36.8 MB in 281 requests

    36.8 MB

    Your homepage downloads 36.8 MB in 281 requests on a phone: images 34.3 MB (74), scripts 1.2 MB (63) and other files 808 KiB (111). Under 2 MB keeps phones on slow connections fast.

  • 5 images over 500 KB

    5 images weigh 31.3 MB together. On a phone connection a single image that size takes seconds.

  • About 10.4 g of CO₂ per visit

    10.44 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.44 g of CO₂e: 1252.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7989
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 40 links without text

    40 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8588
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 281 internal links, 21 external

    The homepage links to 281 pages on dieharddice.com and 21 external pages.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Dress for your best quest, with epic DND dice from the least unloved dice shop! 23,000+ five-star reviews! Dazzling dic…”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “DND Dice, Dressed for the Quest - Die Hard Dice”.

  • Canonical URL set

    The canonical URL is https://www.dieharddice.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dieharddice.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,753 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.dieharddice.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://www.dieharddice.com/pages/spring-loot, https://www.dieharddice.com/collections/all, https://www.dieharddice.com/collections/gift-cards, https://www.dieharddice.com/collections/mystery-products and https://www.dieharddice.com/collections/portable-dice-trays have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.dieharddice.com/pages/spring-loot and https://www.dieharddice.com/pages/shipping have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 10 small tap targets

    10 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • About 1,269 words of copy

    The homepage carries about 1,269 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the Halloween Collection”.

  • 27 calls to action

    The homepage has 27 calls to action, for example “Shop for your party - Earn FREE Loot! 💰”, “• Contact Us” and “Contact Us”.

  • 46 short forms

    46 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 86 testimonial or review blocks and “26,000+ Reviews”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dieharddice.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Orem

Upkeep, stack, hiring and company data from programmable.info

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