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diepr.nl website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 82 checks

This review found 32 issues worth fixing on diepr.nl, 7 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.8 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
107 ms99 msMay 23Nov 7103 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026103 ms
May 30, 2026103 ms
Jun 6, 2026102 ms
Jun 13, 2026102 ms
Jun 20, 2026103 ms
Jun 27, 2026102 ms
Jul 4, 2026103 ms
Jul 11, 2026103 ms
Jul 18, 2026102 ms
Jul 25, 2026101 ms
Aug 1, 2026100 ms
Aug 8, 2026101 ms
Aug 15, 2026102 ms
Aug 22, 2026103 ms
Aug 29, 2026104 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026103 ms
Sep 26, 2026102 ms
Oct 3, 2026101 ms
Oct 10, 2026103 ms
Oct 17, 2026104 ms
Oct 24, 2026106 ms
Oct 31, 2026106 ms
Nov 7, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of diepr.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. diepr.nl at 0.4 s0.4 s
  2. diepr.nl at 0.8 s0.8 s
  3. diepr.nl at 1.2 s1.2 s
  4. diepr.nl at 1.6 s1.6 s
  5. diepr.nl at 2.0 s2.0 s
  6. diepr.nl at 2.4 s2.4 s
  7. diepr.nl at 2.8 s2.8 s
  8. diepr.nl at 3.2 s3.2 s

Speed

6 to fix80
  • Render-blocking requests

    1.3 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    315 KiB

    About 315 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 210 ms

    210 ms

    Shopify costs a phone 210 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,624 HTML elements

    The page has 1,624 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Afterpay and others), adding 945 KiB and 362 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    127 KiB

    6 images could be 127 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    55 KiB

    Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    50 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (50 KiB).

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 41 ms

    41 ms

    Your server sent the HTML in 41 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 10.7 s

    10.7 s

    The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “NIEUW! Diep'r samenwonen editie met 60 vragen over jullie g…”.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 103 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 85 ms

    85 ms

    Real visitors wait 85 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 349 ms

    349 ms

    Real visitors wait 349 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 198 ms

    198 ms

    Scripts block the page for only 198 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix58
  • Page weight: 2.5 MB in 216 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 216 requests on a phone: scripts 983 KiB (96), other files 834 KiB (80) and images 555 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (1.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    diepr-tafelen-editie-2-elise-boers-kaartenspel-2.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    470 KiB

    3 images are downloaded at several times the size a phone draws them, for example DIEPR_Stickervellen.webp at 600 px wide, shown at 101 px. Resized copies would save about 470 KiB.

  • About 0.7 g of CO₂ per visit

    0.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8991
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 51 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10080
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (25 characters)

    Your title is only 25 characters: “DIEP'R - Hoe diep ga jij?”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 90 internal links, 7 external

    The homepage links to 90 pages on diepr.nl and 7 external pages.

5 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Speel open kaart met DIEP’R. Het kaartspel dat zorgt voor diepere vragen, eerlijkere gesprekken en echte connecties – m…”.

  • Canonical URL set

    The canonical URL is https://www.diepr.nl/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.diepr.nl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,039 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.diepr.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.diepr.nl/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.diepr.nl/en and https://www.diepr.nl/pages/levertijd-en-retouren have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://www.diepr.nl/en, https://www.diepr.nl/pages/levertijd-en-retouren, https://www.diepr.nl/collections/all and https://www.diepr.nl/collections/diepr-shop took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 33 small tap targets

    33 of 57 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'dataset')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,030 words of copy

    The homepage carries about 1,030 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NU”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “SHOP ALL”, “Shop nu” and “shop nu”.

  • 20 short forms

    20 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 101 testimonial or review blocks and 4 customer or partner logos.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at diepr.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Klaviyo Email Marketing Sms · Sami Wholesale · Sami B2b Lock · Ordersify Bis · Forms · Wholesale Lock Hide Price · chimpstatic.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on diepr.nl, including 11 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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