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discoverstrength.com website review
Visit site (opens in a new tab)Reviewed 24 October 202635 issues · 102 checks
This review found 35 issues worth fixing on discoverstrength.com, 8 of them high impact, across 102 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #10,499 of 80,511 reviewed websitesbeats 83%
- #5,938 of 39,590 online storesbeats 80%
- #15 of 934 Squarespace websitesbeats 98%
Closest competitors among online stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.4 s |
| May 9, 2026 | 1.4 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 87 ms |
| May 9, 2026 | 86 ms |
| May 16, 2026 | 85 ms |
| May 23, 2026 | 86 ms |
| May 30, 2026 | 86 ms |
| Jun 6, 2026 | 88 ms |
| Jun 13, 2026 | 88 ms |
| Jun 20, 2026 | 88 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 82 ms |
| Jul 11, 2026 | 83 ms |
| Jul 18, 2026 | 83 ms |
| Jul 25, 2026 | 83 ms |
| Aug 1, 2026 | 85 ms |
| Aug 8, 2026 | 85 ms |
| Aug 15, 2026 | 85 ms |
| Aug 22, 2026 | 87 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 94 ms |
| Sep 19, 2026 | 98 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 124 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
discoverstrength.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.2 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Squarespace and Google CDN and others), adding 3.1 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
150 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 57
57/100Your mobile performance score is 57 (desktop: 62). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
710 ms · 167 KiBAbout 167 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 710 ms faster on a phone.
Google Tag Manager adds 529 ms
529 msGoogle Tag Manager costs a phone 529 ms of main-thread work and 834 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Squarespace adds 338 ms
338 msSquarespace costs a phone 338 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 105 KiBPolyfills for old browsers add 105 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
333 KiB12 files are served with short cache lifetimes, so returning visitors download them again (333 KiB).
Google CDN adds 241 ms
241 msGoogle CDN costs a phone 241 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Facebook adds 198 ms
198 msFacebook costs a phone 198 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
190 KiB6 images could be 190 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 80 ms
80 msYour server sent the HTML in 80 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 26.3 s
26.3 sThe page becomes fully interactive after 26.3 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SMARTER STRENGTH TRAINING FOR BUSY PEOPLE”.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 42% slower for real visitors
+42%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 526 ms
526 msScripts block taps and scrolling for 526 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 334 ms
334 msReal visitors wait 334 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 133 requests
4.4 MBYour homepage downloads 4.4 MB in 133 requests on a phone: scripts 2.9 MB (64), images 643 KiB (21) and other files 483 KiB (26). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
139 KiB1 image is downloaded at several times the size a phone draws it, for example Copy+of+DiscoverStrength_May2019_FINAL-147.jpg at 2,500 px wide, shown at 390 px. Resized copies would save about 139 KiB.
About 1.3 g of CO₂ per visit
1.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 150.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (2 elements)
Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 13 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/6447fe0f15850343152…”.
26 internal links, 6 external
The homepage links to 26 pages on discoverstrength.com and 6 external pages.
7 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Discover Strength delivers 30-minute personal training workouts with expert trainers. We will help you look and feel yo…”.
One H1 headline
Your main headline reads: “SMARTER STRENGTH TRAINING FOR BUSY PEOPLE”.
Title: 37 characters
Your title is a healthy 37 characters: “Discover Strength - Personal Training”.
Canonical URL set
The canonical URL is https://www.discoverstrength.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.discoverstrength.com/sitemap.xml.
AI search readiness
Organization data is thin (0 of 6 facts)
Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (569 words), so crawlers that don't run JavaScript still read it.
Other pages
7 pages without a meta description
/pricing, /learning-center, /contact, /careers, /our-team and /privacy-policy and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/contact has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
/contact and /our-team have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
10 internal pages checked
We fetched 10 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 10 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/6447fe0f1585034315266b27/77/5c5a…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 180 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example http://instagram.com/discoverstrength.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (discoverstrength.com).
Valid certificate (32 days left)
The certificate from Let's Encrypt · YR2 verifies for discoverstrength.com and is valid for another 32 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://discoverstrength.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 18 links work
All 18 links checked from your homepage (12 internal, 6 external) answered without errors.
Domain and trust
No CAA record
discoverstrength.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
discoverstrength.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 21 years old
21 yearsdiscoverstrength.com was registered in May 2005 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2028
discoverstrength.com is registered until May 2028.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 571 words of copy
The homepage carries about 571 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK A FREE INTRO WORKOUT”.
10 calls to action
The homepage has 10 calls to action, for example “Schedule”, “Pricing” and “BOOK A FREE INTRO WORKOUT”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be discoverstrength.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a include:_spf.google.com include:spf.ess.barracudanetworks.com include:2811821.spf02.hubspotemail.net includ…”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2018.
Stack
- CMS
- Squarespace
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on discoverstrength.com, including 19 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.