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dlsite.com website review
Visit site (opens in a new tab)Reviewed 11 October 202643 issues · 98 checks
This review found 43 issues worth fixing on dlsite.com, 19 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
61DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.4 s |
| Apr 25, 2026 | 1.4 s |
| May 2, 2026 | 1.4 s |
| May 9, 2026 | 1.4 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 333 ms |
| Apr 25, 2026 | 336 ms |
| May 2, 2026 | 333 ms |
| May 9, 2026 | 326 ms |
| May 16, 2026 | 318 ms |
| May 23, 2026 | 311 ms |
| May 30, 2026 | 309 ms |
| Jun 6, 2026 | 312 ms |
| Jun 13, 2026 | 315 ms |
| Jun 20, 2026 | 321 ms |
| Jun 27, 2026 | 333 ms |
| Jul 4, 2026 | 350 ms |
| Jul 11, 2026 | 365 ms |
| Jul 18, 2026 | 367 ms |
| Jul 25, 2026 | 365 ms |
| Aug 1, 2026 | 361 ms |
| Aug 8, 2026 | 369 ms |
| Aug 15, 2026 | 391 ms |
| Aug 22, 2026 | 404 ms |
| Aug 29, 2026 | 416 ms |
| Sep 5, 2026 | 420 ms |
| Sep 12, 2026 | 419 ms |
| Sep 19, 2026 | 422 ms |
| Sep 26, 2026 | 422 ms |
| Oct 3, 2026 | 419 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.1 s
4.1 s
6.2 s
8.3 s
10.4 s
12.4 s
14.5 s
16.6 s
dlsite.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
5.4 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.
Avoid multiple page redirects
3.3 sThe page goes through 1 redirect before it starts loading, costing about 3.3 s. Link and advertise the final URL directly.
Mobile performance score: 9
9/100Your mobile performance score is 9 (desktop: 33). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.7 s
A phone's processor spends 8.7 s on main-thread work while loading, 5.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
750 ms · 334 KiBAbout 334 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 302 ms. During a long task the page ignores taps.
3 third-party services on the page
3 third-party services load with your homepage (Other Google APIs/SDKs, Google CDN and Google Fonts), adding 48 KiB and 9 ms of main-thread time.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 27.2 s
27.2 sYour largest element takes 27.2 s to render on a phone. Google's threshold for “good” is 2.5 s.
Time to Interactive: 39.8 s
39.8 sThe page becomes fully interactive after 39.8 s. Good is under 3.8 s.
First Contentful Paint: 6.7 s
6.7 sThe first text or image appears after 6.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 2.7 s
2.7 sScripts block taps and scrolling for 2.7 s in total while the page loads. Good is under 200 ms.
Speed Index: 9.4 s
9.4 sVisually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.405
0.405The layout shifts by 0.405 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user INP: 267 ms
267 msReal visitors wait 267 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 333 ms to 419 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 5.6 MB in 471 requests
5.6 MBYour homepage downloads 5.6 MB in 471 requests on a phone: scripts 3.5 MB (130), images 1.5 MB (219) and stylesheets 314 KiB (12). Under 2 MB keeps phones on slow connections fast.
11 images in older formats
11 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.6 g of CO₂ per visit
1.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 191.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
42 form fields without a label
42 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
31 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
15 H1 headlines
There are 15 <h1> headlines (“Select Language”, “国内最大級の取り揃え!登録作品210万以上! 同人誌・同人ゲーム・同人ボイス・ASMRならDLsi…” and “일본 최대급 작품수! 등록 작품210만작품 이상! 동인지・동인게임・동인보이스・ASMR은 …”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
392 internal links, 177 external
The homepage links to 392 pages on dlsite.com and 177 external pages.
5 checks passed
Meta description: 96 characters
Your meta description is 96 characters: “同人誌・同人ゲーム・同人ボイス・ASMRまで毎日更新、すぐにダウンロード。1,712万ユーザー、13.2万サークル、210万作品を突破!国内最大級の二次元総合ダウンロードショップDLsite!”.
Title: 63 characters
Your title is a healthy 63 characters: “DLsite:同人誌、同人ゲームからPCソフト、コミックまで二次元総合ダウンロードショップ | DLsite 総合トップページ”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.dlsite.com/modpub/sitemap-xml/indexes/maniax_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes /llms.txt (27 KiB, 58 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/index.html and / all use the title “DLsite:同人誌、同人ゲームからPCソフト、コミックまで二次元総合ダウンロードショップ | DLsite 総合トップページ”. Search engines can't tell which page to show for a search, so each competes with the others.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /home/circle/invite, whose canonical is /modpub/lp/home/circle. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
/comic and /home/tool have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
/home/regist/user and /comic have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
/garumani took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
No mobile viewport
No viewport meta tag, so phones render the desktop layout zoomed out.
1 broken image
1 image failed to load on a phone, for example https://rt.gsspat.jp/lcs?lamp_sc=fluct.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'graphToken')”.
1 checks passed
Tap targets are thumb-sized
90 of 90 tappable elements near the top are at least 24 px.
Security and trust
http:// does not redirect
http://dlsite.com does not redirect to https, so some visitors land on the insecure version.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
3 redirects before the homepage
Opening https://dlsite.com goes through 3 redirects before the homepage loads.
3 links through redirect chains
3 links go through two or more redirects, for example https://www.dlsite.com/home/regist/user.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (dlsite.com).
Valid certificate (61 days left)
The certificate from Google Trust Services · WE1 verifies for dlsite.com and is valid for another 61 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
Domain and trust
No CAA record
dlsite.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
dlsite.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 26 years old
26 yearsdlsite.com was registered in Aug 2000 through GMO Internet Group, Inc. d/b/a Onamae.com. An established domain carries more trust with email providers and search engines.
Registered until Aug 2028
dlsite.com is registered until Aug 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 131 words
The homepage has only about 131 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
2 checks passed
14 short forms
14 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 80/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 +mx +ip4:52.68.10.147 +ip4:52.194.147.188 +ip4:18.179.96.227 +ip4:54.92.65.17 +ip4:52.69.85.159 +ip4:52.69.238.5…”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
35 cookies set on arrival
35Opening the homepage sets 35 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 43 issues on dlsite.com, including 15 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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