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dodgercoffeeco.com website review

Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 98 checks

This review found 31 issues worth fixing on dodgercoffeeco.com, 7 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s862 msMay 16Oct 24996 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jul 4, 2026960 ms
Jul 11, 20261.2 s
Jul 18, 20261.3 s
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.0 s
Aug 15, 20261.1 s
Aug 22, 2026937 ms
Aug 29, 2026959 ms
Sep 5, 2026947 ms
Sep 12, 2026916 ms
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 2026985 ms
Oct 17, 2026968 ms
Oct 24, 2026996 ms
Real-visitor tap response (INP)75th percentile, phones
108 ms80 msMay 16Oct 24105 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026101 ms
May 23, 2026101 ms
May 30, 202695 ms
Jun 6, 202695 ms
Jun 13, 202683 ms
Jun 20, 202687 ms
Jul 4, 202687 ms
Jul 11, 202699 ms
Jul 18, 202688 ms
Jul 25, 202694 ms
Aug 1, 202688 ms
Aug 8, 202687 ms
Aug 15, 202694 ms
Aug 22, 202695 ms
Aug 29, 202699 ms
Sep 5, 2026102 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026105 ms
Oct 3, 2026104 ms
Oct 24, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dodgercoffeeco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dodgercoffeeco.com at 0.4 s0.4 s
  2. dodgercoffeeco.com at 0.8 s0.8 s
  3. dodgercoffeeco.com at 1.2 s1.2 s
  4. dodgercoffeeco.com at 1.6 s1.6 s
  5. dodgercoffeeco.com at 1.9 s1.9 s
  6. dodgercoffeeco.com at 2.3 s2.3 s
  7. dodgercoffeeco.com at 2.7 s2.7 s
  8. dodgercoffeeco.com at 3.1 s3.1 s

dodgercoffeeco.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix47
  • Reduce unused JavaScript

    2.5 s · 466 KiB

    About 466 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, rebuyengine.com and rechargecdn.com and others), adding 1.6 MB and 686 ms of main-thread time.

  • Legacy JavaScript

    400 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • Use efficient cache lifetimes

    300 ms · 74 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 209 ms

    209 ms

    Shopify costs a phone 209 ms of main-thread work and 557 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 190 ms

    190 ms

    rebuyengine.com costs a phone 190 ms of main-thread work and 655 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Improve image delivery

    107 KiB

    1 image could be 107 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    40 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 40 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.4 s

    14.4 s

    Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.295

    0.295

    The layout shifts by 0.295 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 101 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 448 ms

    448 ms

    Real visitors wait 448 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 180 ms

    180 ms

    Scripts block the page for only 180 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix69
  • Page weight: 3.2 MB in 384 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 384 requests on a phone: scripts 1.3 MB (156), other files 994 KiB (165) and fonts 377 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    10.22.26_Kittens_Mittens_Choc_Beans_restock.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    8 KiB

    1 image is downloaded at several times the size a phone draws it, for example 10.22.26_Kittens_Mittens_Choc_Beans_restock.png at 1,200 px wide, shown at 390 px. Resized copies would save about 8 KiB.

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

3 to fixGoogle 9796
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10085
  • Title is short (16 characters)

    Your title is only 16 characters: “Dodger Coffee Co”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 42 internal links, 4 external

    The homepage links to 42 pages on dodgercoffeeco.com and 4 external pages.

5 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “The perfect coffee for friends to share! Shop specialty grade coffee beans, ethically sourced teas, 100% soy wax candle…”.

  • Canonical URL set

    The canonical URL is https://dodgercoffeeco.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://dodgercoffeeco.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (808 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    /collections/shop-all, /collections/coffee, /collections/dexbonus, /collections/subscribe-to-your-favorites and /policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /pages/subscriptionsbgfpu and /pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /pages/contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_BLOCKED_BY_RESPONSE.NotSameOrigin”.

2 checks passed
  • Tap targets are thumb-sized

    16 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dodgercoffeeco.com).

  • Valid certificate (45 days left)

    The certificate from Let's Encrypt · YE1 verifies for dodgercoffeeco.com and is valid for another 45 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://dodgercoffeeco.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 26 links work

    All 26 links checked from your homepage (22 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    dodgercoffeeco.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    dodgercoffeeco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    dodgercoffeeco.com was registered in Sep 2017 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    dodgercoffeeco.com is registered until Sep 2027.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 757 words of copy

    The homepage carries about 757 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop All”, “Shop now” and “Subscribe Now!”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be dodgercoffeeco.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Klaviyo Email Marketing Sms · Judge Me Reviews · chimpstatic.com · layouthub.com · rechargecdn.com · powr.io · jquery.com · veeperapp.com · hextom.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on dodgercoffeeco.com, including 14 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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