dogoodpaper.co website review

About 276 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

8 files are served with short cache lifetimes, so returning visitors download them again (262 KiB).

7 third-party services load with your homepage (hcaptcha.com, getwinback.com and Shopify and others), adding 1.6 MB and 958 ms of main-thread time.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

hcaptcha.com costs a phone 773 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 images could be 543 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

120 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 300 ms faster on a phone.

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

A phone's processor spends 2.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 long tasks block the main thread while loading, the longest for 240 ms. During a long task the page ignores taps.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

54 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 15.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 17.3 s. Good is under 3.8 s.

The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 204 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 3.6 MB in 206 requests on a phone: scripts 1.3 MB (70), images 1.0 MB (11) and other files 763 KiB (89). Under 2 MB keeps phones on slow connections fast.

a-sunset-leaks-through-the-trees-in-a-forest.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (100 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your meta description is 275 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 62 pages on dogoodpaper.co and 9 external pages.

https://dogoodpaper.co/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

https://dogoodpaper.co/collections, https://dogoodpaper.co/pages/experiences, https://dogoodpaper.co/pages/wholesale, https://dogoodpaper.co/pages/custom-projects and https://dogoodpaper.co/blogs/writing-prompts have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

5 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 293 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.