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dogsportgear.com website review

Visit site (opens in a new tab)Reviewed 12 November 202640 issues · 88 checks

This review found 40 issues worth fixing on dogsportgear.com, 18 of them high impact, across 88 checks. The most urgent: mobile performance score: 28. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s898 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026980 ms
May 30, 2026937 ms
Jun 6, 2026980 ms
Jun 13, 20261.0 s
Jun 20, 20261.1 s
Jun 27, 20261.2 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.0 s
Sep 26, 2026978 ms
Oct 3, 2026979 ms
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Oct 24, 20261.0 s
Oct 31, 20261.0 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
91 ms72 msMay 23Nov 779 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jun 13, 202679 ms
Jun 20, 202679 ms
Jun 27, 202679 ms
Jul 4, 202679 ms
Jul 11, 202679 ms
Jul 25, 202678 ms
Aug 1, 202674 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202678 ms
Sep 19, 202678 ms
Sep 26, 202679 ms
Oct 3, 202679 ms
Oct 10, 202687 ms
Oct 17, 202689 ms
Oct 24, 202689 ms
Oct 31, 202687 ms
Nov 7, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dogsportgear.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dogsportgear.com at 0.4 s0.4 s
  2. dogsportgear.com at 0.8 s0.8 s
  3. dogsportgear.com at 1.1 s1.1 s
  4. dogsportgear.com at 1.5 s1.5 s
  5. dogsportgear.com at 1.9 s1.9 s
  6. dogsportgear.com at 2.3 s2.3 s
  7. dogsportgear.com at 2.6 s2.6 s
  8. dogsportgear.com at 3.0 s3.0 s

Speed

10 to fix28
  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6,488 HTML elements

    The page has 6,488 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Privy and Facebook and others), adding 1.9 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 748 KiB

    About 748 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 872 ms

    872 ms

    Google CDN costs a phone 872 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    100 ms · 527 KiB

    33 images could be 527 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 615 ms. During a long task the page ignores taps.

  • Render-blocking requests

    350 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Use efficient cache lifetimes

    300 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (300 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 12.4 s

    12.4 s

    Your largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.8 s

    23.8 s

    The page becomes fully interactive after 23.8 s. Good is under 3.8 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.258

    0.258

    The layout shifts by 0.258 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 76 ms

    76 ms

    Real visitors wait 76 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 381 ms

    381 ms

    Real visitors wait 381 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix69
  • Page weight: 6.5 MB in 379 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 379 requests on a phone: images 3.1 MB (148), scripts 1.8 MB (59) and other files 1.1 MB (126). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    dsg_igp_slide.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (75 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 219.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7888
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA progressbar nodes must have an accessible name (2 elements)

    ARIA progressbar nodes must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 122 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is short (13 characters)

    Your title is only 13 characters: “DogSport Gear”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (284 characters)

    Your meta description is 284 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • One H1 headline

    Your <h1> is empty.

  • 257 internal links, 0 external

    The homepage links to 257 pages on dogsportgear.com and 0 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.dogsportgear.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dogsportgear.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,035 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.dogsportgear.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix43
  • 1 linked page is broken

    Your homepage links to https://www.dogsportgear.com/collections/bungee-toys, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a title

    https://www.dogsportgear.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.dogsportgear.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 14 pages without a meta description

    https://www.dogsportgear.com/apps/todays-deals, https://www.dogsportgear.com/customer_authentication/redirect, https://www.dogsportgear.com/collections/chew-toys, https://www.dogsportgear.com/collections/prey-building-toys, https://www.dogsportgear.com/collections/magnet-toys and https://www.dogsportgear.com/collections/bite-pillows-wedges and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.dogsportgear.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 133 found) and read each the way a search engine does.

2 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9278
  • 3 broken images

    3 images failed to load on a phone, for example https://d.adroll.com/uev/SYC4MTEPXZDOPHOKRIH6NQ/2UWFXV7JAREOZKZGN42OPG/?adroll_tpc=lx3%3Dlex-875dcf7e-8824-4efd-8dd5-36b3b8e5e127&af0=0fe6f973&adroll_fpc=eff26909eb716e452aba300424bf5ec8-1794469534181.

  • 48 small tap targets

    48 of 121 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 1,341 words of copy

    The homepage carries about 1,341 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Our All New Daily Deals” and “SHOP ALL”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop Our All New Daily Deals”, “Shop All” and “Shop Now”.

  • 15 short forms

    15 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 10 customer or partner logos and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Meta Pixel and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dogsportgear.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · adroll.com · privy.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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