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donnermusic.com.au website review
Visit site (opens in a new tab)Reviewed 11 November 202643 issues · 88 checks
This review found 43 issues worth fixing on donnermusic.com.au, 12 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #81,061 of 108,936 reviewed websitesbeats 22%
- #50,691 of 61,775 online storesbeats 15%
- #47,536 of 56,370 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 129 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 126 ms |
| Jul 4, 2026 | 123 ms |
| Jul 11, 2026 | 122 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 136 ms |
| Aug 15, 2026 | 138 ms |
| Aug 22, 2026 | 140 ms |
| Aug 29, 2026 | 141 ms |
| Sep 5, 2026 | 138 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 135 ms |
| Sep 26, 2026 | 132 ms |
| Oct 3, 2026 | 132 ms |
| Oct 10, 2026 | 134 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 136 ms |
| Oct 31, 2026 | 134 ms |
| Nov 7, 2026 | 136 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.8 s · 547 KiBAbout 547 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Use efficient cache lifetimes
1.0 s · 439 KiB9 files are served with short cache lifetimes, so returning visitors download them again (439 KiB).
Render-blocking requests
1.3 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
3,057 HTML elements
The page has 3,057 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, cloudfront.net and loox.io and others), adding 1.7 MB and 623 ms of main-thread time.
Improve image delivery
150 ms · 485 KiB8 images could be 485 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 164 ms
164 msShopify costs a phone 164 ms of main-thread work and 486 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
cloudfront.net adds 134 ms
134 mscloudfront.net costs a phone 134 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 60 KiBAbout 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 14.0 s
14.0 sYour largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 15.1 s
15.1 sThe page becomes fully interactive after 15.1 s. Good is under 3.8 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Real-user TTFB: 955 ms
955 msReal visitors wait 955 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 119 ms
119 msReal visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 46 ms
46 msScripts block the page for only 46 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.5 MB in 288 requests
4.5 MBYour homepage downloads 4.5 MB in 288 requests on a phone: images 1.8 MB (47), scripts 1.4 MB (71) and other files 918 KiB (158). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (8 elements)
ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 146 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
8 H1 headlines
There are 8 <h1> headlines (“Donner® Music AU | Find Your Music Gears at Bette…”, “HLX-500 Headless Electric Guitar” and “KIDO V-10”). One clear main headline is easier for people and search engines.
Meta description is long (277 characters)
Your meta description is 277 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
243 internal links, 30 external
The homepage links to 243 pages on donnermusic.com.au and 30 external pages.
6 checks passed
Title: 56 characters
Your title is a healthy 56 characters: “Donner® Music AU | Find Your Music Gears at Better Price”.
Canonical URL set
The canonical URL is https://au.donnermusic.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://au.donnermusic.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
llms.txt published
The site publishes https://au.donnermusic.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
10 pages without a meta description
https://au.donnermusic.com/products/donner-dgp-100-lightweight-grand-digital-piano, https://au.donnermusic.com/policies/refund-policy, https://au.donnermusic.com/collections/new-arrival, https://au.donnermusic.com/collections/best-seller, https://au.donnermusic.com/pages/halloween-gift-guide and https://au.donnermusic.com/products/donner-ddp-75-flip-top-upright-digital-piano and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://au.donnermusic.com/pages/sale and https://au.donnermusic.com/pages/halloween-gift-guide have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
24 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 24 words
The homepage has only about 24 words of visible text; thin pages give Google and first-time buyers little to go on.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Contact Us”, “Subscribe” and “Track Your Order”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 8 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at donnermusic.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Blockify Fraud Filter · Xcotton Guard · Cartsee Email Marketing Sms · Simprosys Google Shopping Feed · Pagefly Ai Page Builder · Region Restrictions · Facebook Pixel · loox.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on donnermusic.com.au, including 18 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.