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donnyfl.com website review
Visit site (opens in a new tab)Reviewed 11 November 202634 issues · 83 checks
This review found 34 issues worth fixing on donnyfl.com, 11 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,390 of 108,868 reviewed websitesbeats 49%
- #32,644 of 61,767 online storesbeats 41%
- #31,334 of 56,365 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.0 s |
| May 30, 2026 | 991 ms |
| Jun 6, 2026 | 961 ms |
| Jun 13, 2026 | 976 ms |
| Jun 20, 2026 | 980 ms |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 998 ms |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 982 ms |
| Aug 22, 2026 | 983 ms |
| Aug 29, 2026 | 985 ms |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 987 ms |
| Oct 3, 2026 | 960 ms |
| Oct 10, 2026 | 952 ms |
| Oct 17, 2026 | 974 ms |
| Oct 24, 2026 | 973 ms |
| Oct 31, 2026 | 965 ms |
| Nov 7, 2026 | 960 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 96 ms |
| May 30, 2026 | 94 ms |
| Jun 6, 2026 | 91 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 103 ms |
| Jul 4, 2026 | 108 ms |
| Jul 11, 2026 | 111 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 117 ms |
| Aug 8, 2026 | 118 ms |
| Aug 15, 2026 | 115 ms |
| Aug 22, 2026 | 117 ms |
| Aug 29, 2026 | 114 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 111 ms |
| Oct 17, 2026 | 114 ms |
| Oct 24, 2026 | 119 ms |
| Oct 31, 2026 | 119 ms |
| Nov 7, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.8 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Improve image delivery
2.8 s · 824 KiB13 images could be 824 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (route.com, Klaviyo and Shopify and others), adding 2.9 MB and 958 ms of main-thread time.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
150 ms · 593 KiB10 files are served with short cache lifetimes, so returning visitors download them again (593 KiB).
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 367 ms. During a long task the page ignores taps.
route.com adds 295 ms
295 msroute.com costs a phone 295 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 168 ms
168 msShopify costs a phone 168 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 185 ms
185 msKlaviyo costs a phone 185 ms of main-thread work and 426 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 72 KiBAbout 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
13 KiB13 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.5 s
18.5 sYour largest element takes 18.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “DonnyFL Yokozuna Muzzle Brake”.
Time to Interactive: 24.9 s
24.9 sThe page becomes fully interactive after 24.9 s. Good is under 3.8 s.
Real-user INP: 207 ms
207 msReal visitors wait 207 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 312 ms
312 msScripts block taps and scrolling for 312 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 458 ms
458 msReal visitors wait 458 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.013
0.013The layout barely moves while loading (CLS 0.013, good is under 0.1).
Images and page weight
Page weight: 4.8 MB in 248 requests
4.8 MBYour homepage downloads 4.8 MB in 248 requests on a phone: scripts 2.4 MB (83), images 1.2 MB (26) and other files 785 KiB (114). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
431 KiB4 images are downloaded at several times the size a phone draws them, for example IMG_2010.jpg at 3,024 px wide, shown at 169 px. Resized copies would save about 431 KiB.
1 image in older formats
1 image (40 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 162.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Unlabelled dropdowns
1 dropdown has no label.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “DonnyFL: Shop Airgun Moderators / Air Rifle Suppressor & PCP Airguns”.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
187 internal links, 7 external
The homepage links to 187 pages on donnyfl.com and 7 external pages.
6 checks passed
Meta description: 108 characters
Your meta description is 108 characters: “Shop the Quietest Airgun Moderators / Air Rifle Suppressors, Saber Tactical Accessories, and PCP Air Rifles!”.
One H1 headline
Your main headline reads: “Shop Air Rifles | Accessories | Airgun Moderators”.
Canonical URL set
The canonical URL is https://donnyfl.com/.
Structured data in place
Structured data found: Corporation.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://donnyfl.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (14,757 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://donnyfl.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://donnyfl.com/collections/types, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a meta description
https://donnyfl.com/collections/airgun-tools has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.xotiny.com/assets/shop/airgunsupply/gallery/main.min.css?v=1790099452587' from…”.
2 checks passed
Tap targets are thumb-sized
28 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,009 words of copy
The homepage carries about 1,009 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT” and “Register”.
6 calls to action
The homepage has 6 calls to action, for example “Register”, “CONTACT” and “Subscribe”.
5 short forms
5 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Amplitude, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at donnyfl.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Xo Gallery · Hulk Form Builder · Forms · Heartcoding Sales And Discounts · Revenuehunt · Ecomsend · widgetic.com · herokuapp.com · route.com · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Oviedo
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on donnyfl.com, including 18 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.