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drinksurely.com website review
Visit site (opens in a new tab)Reviewed 11 November 202635 issues · 80 checks
This review found 35 issues worth fixing on drinksurely.com, 12 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,145 of 108,838 reviewed websitesbeats 72%
- #16,602 of 61,763 online storesbeats 67%
- #16,112 of 56,363 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.4 s |
| Oct 31, 2026 | 3.2 s |
| Nov 7, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 128 ms |
| May 30, 2026 | 130 ms |
| Jun 6, 2026 | 138 ms |
| Jun 13, 2026 | 139 ms |
| Jun 20, 2026 | 145 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 142 ms |
| Jul 11, 2026 | 143 ms |
| Jul 18, 2026 | 143 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 136 ms |
| Aug 22, 2026 | 138 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 144 ms |
| Sep 19, 2026 | 142 ms |
| Sep 26, 2026 | 149 ms |
| Oct 10, 2026 | 170 ms |
| Oct 17, 2026 | 187 ms |
| Oct 24, 2026 | 178 ms |
| Oct 31, 2026 | 170 ms |
| Nov 7, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.5 s
2.3 s
3.0 s
3.8 s
4.5 s
5.3 s
6.0 s
Speed
Reduce unused JavaScript
2.4 s · 544 KiBAbout 544 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 372 KiB19 files are served with short cache lifetimes, so returning visitors download them again (372 KiB).
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (rebuyengine.com, Facebook and Google Tag Manager and others), adding 1.4 MB and 832 ms of main-thread time.
Render-blocking requests
950 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Improve image delivery
300 ms · 461 KiB10 images could be 461 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
rebuyengine.com adds 216 ms
216 msrebuyengine.com costs a phone 216 ms of main-thread work and 544 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
270 ms · 83 KiBAbout 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 270 ms faster on a phone.
Legacy JavaScript
250 ms · 66 KiBPolyfills for old browsers add 66 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 183 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.5 s
18.5 sYour largest element takes 18.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Surely”.
Time to Interactive: 18.6 s
18.6 sThe page becomes fully interactive after 18.6 s. Good is under 3.8 s.
First Contentful Paint: 5.2 s
5.2 sThe first text or image appears after 5.2 s on a phone. Good is under 1.8 s.
Speed Index: 8.6 s
8.6 sVisually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 128 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 845 ms
845 msReal visitors wait 845 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 368 ms
368 msScripts block taps and scrolling for 368 ms in total while the page loads. Good is under 200 ms.
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 139 ms
139 msReal visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.0 MB in 274 requests
4.0 MBYour homepage downloads 4.0 MB in 274 requests on a phone: scripts 1.5 MB (85), images 1.3 MB (44) and other files 931 KiB (116). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (424 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
15 images without alt text
15 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (6 characters)
Your title is only 6 characters: “Surely”. Between 30 and 65 characters leaves room to say what you do and for whom.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
57 internal links, 3 external
The homepage links to 57 pages on drinksurely.com and 3 external pages.
6 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Non-alcoholic wines made with the best alcohol-removed California wine. Non-alcoholic Sparkling rosé, Sparkling brut, S…”.
Canonical URL set
The canonical URL is https://www.drinksurely.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.drinksurely.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (519 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.drinksurely.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/ and https://www.drinksurely.com/a/blog all use the title “Surely”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.drinksurely.com/pages/give20-get20 has no meta description, so Google writes the search snippet from whatever text it finds.
5 pages share a meta description
https://www.drinksurely.com/pages/about-us, https://www.drinksurely.com/pages/winemaking, https://www.drinksurely.com/a/blog, https://www.drinksurely.com/pages/build-your-wine-case and https://www.drinksurely.com/pages/reviews use the same meta description. A description written for each page earns more clicks.
7 pages without an H1
https://www.drinksurely.com/pages/find-us, https://www.drinksurely.com/pages/about-us, https://www.drinksurely.com/pages/winemaking, https://www.drinksurely.com/pages/happy-customers, https://www.drinksurely.com/pages/faq and https://www.drinksurely.com/pages/reviews and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.drinksurely.com/pages/happy-customers, https://www.drinksurely.com/pages/reviews and https://www.drinksurely.com/pages/give20-get20 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
About 572 words of copy
The homepage carries about 572 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP WINES”.
6 calls to action
The homepage has 6 calls to action, for example “Shop”, “SHOP WINES” and “Shop All”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at drinksurely.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Atb Attribution Reports · Subscription App · loox.io · snapchat.com · amazonaws.com · gorgias.chat · refersion.com · 9gtb.com · klck.dev
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Austin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on drinksurely.com, including 18 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.