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drinksandcompany.com website review

Visit site (opens in a new tab)Reviewed 10 November 202628 issues · 64 checks

This review found 28 issues worth fixing on drinksandcompany.com, 6 of them high impact, across 64 checks. The most urgent: <html> element must have a lang attribute (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of drinksandcompany.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. drinksandcompany.com at 0.4 s0.4 s
  2. drinksandcompany.com at 0.8 s0.8 s
  3. drinksandcompany.com at 1.1 s1.1 s
  4. drinksandcompany.com at 1.5 s1.5 s
  5. drinksandcompany.com at 1.9 s1.9 s
  6. drinksandcompany.com at 2.3 s2.3 s
  7. drinksandcompany.com at 2.6 s2.6 s
  8. drinksandcompany.com at 3.0 s3.0 s

Speed

5 to fix93
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Bazaarvoice and Yotpo and others), adding 797 KiB and 512 ms of main-thread time.

  • Reduce unused JavaScript

    382 KiB

    About 382 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    350 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Google Tag Manager adds 251 ms

    251 ms

    Google Tag Manager costs a phone 251 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    250 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (250 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 93

    93/100

    Your mobile performance score is 93. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 652 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix96
  • Time to Interactive: 12.1 s

    12.1 s

    The page becomes fully interactive after 12.1 s. Good is under 3.8 s.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 193 ms

    193 ms

    Scripts block the page for only 193 ms while loading. Good is under 200 ms.

  • Largest Contentful Paint: 1.8 s

    1.8 s

    Your largest element renders in 1.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “To our valued customers: Drinks & Co is no longer operating…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 142 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 142 requests on a phone: scripts 963 KiB (44), other files 727 KiB (82) and fonts 319 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 7785
  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

1 checks passed
  • 13 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 16 WCAG 2.2 A/AA and best-practice rules on the phone render: 13 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9273
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (16 characters)

    Your title is only 16 characters: “Drinks & Company”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No XML sitemap

    No XML sitemap at https://drinksandcompany.com/sitemap.xml, so Google discovers your pages only by following links.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

4 checks passed
  • One H1 headline

    Your main headline reads: “Drinks & Company”.

  • Canonical URL set

    The canonical URL is https://drinksandcompany.com/password.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://drinksandcompany.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

3 to fix83
  • 2 pages share a title

    https://drinksandcompany.com/password and / all use the title “Drinks & Company”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    / has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /, whose canonical is https://drinksandcompany.com/password. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page with very little text

    / has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'top')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 37 words

    The homepage has only about 37 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at drinksandcompany.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

bazaarvoice.com · yotpo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 28 issues on drinksandcompany.com, including 7 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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