drinkwildbills.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

19 images could be 442 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

A phone's processor spends 2.5 s on main-thread work while loading, 942 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 140 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,558 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 third-party services load with your homepage (Klaviyo, rechargecdn.com and Shopify and others), adding 616 KiB and 274 ms of main-thread time.

About 218 KiB of JavaScript is downloaded but never used on this page.

About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.

9 files are served with short cache lifetimes, so returning visitors download them again (113 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 KiB JavaScript is shipped twice across bundles.

Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.8 s. Good is under 3.8 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 101 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.0 MB in 188 requests on a phone: images 1.4 MB (31), scripts 754 KiB (70) and other files 642 KiB (70). Under 2 MB keeps phones on slow connections fast.

variety-is-the-flavor-of-life.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (443 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 101.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 4 elements on the page fail this check, rated critical by axe-core.

Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.

ARIA roles used must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

Some list items are not inside a list.

2 elements hidden from screen readers can still receive keyboard focus.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

13 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Your title is 99 characters, so Google will cut it off around 60: “Wild Bill’s Craft Soda | Veteran-Owned Cane Sugar Soda & Root Beer – Wild Bill's Craft Be…”.

Your meta description is 187 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is not an absolute URL (""\"\\\"https:\\\\\\\/\\\\\\\/www.twitter.com\\\\\\\/w…”.

The homepage links to 143 pages on drinkwildbills.com and 5 external pages.

There is no https://drinkwildbills.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://drinkwildbills.com/collections/build-your-own-12-pack, https://drinkwildbills.com/collections/flavors and https://drinkwildbills.com/collections/accessories have no meta description, so Google writes the search snippet from whatever text it finds.

https://drinkwildbills.com/collections/all took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Cannot set properties of undefined (setting 'slidesPerView')”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 624 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.