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drinkviacarota.com website review

Visit site (opens in a new tab)Reviewed 11 November 202627 issues · 81 checks

This review found 27 issues worth fixing on drinkviacarota.com, 8 of them high impact, across 81 checks. The most urgent: page weight: 23.6 MB in 238 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.0 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.3 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.4 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.4 s
Oct 31, 20261.2 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
107 ms84 msMay 23Nov 7104 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202688 ms
May 30, 202693 ms
Jun 6, 202693 ms
Jun 13, 202690 ms
Jun 20, 202688 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202689 ms
Jul 18, 202690 ms
Jul 25, 202696 ms
Aug 1, 2026102 ms
Aug 8, 202698 ms
Aug 15, 202689 ms
Aug 22, 202687 ms
Aug 29, 202687 ms
Sep 5, 202695 ms
Sep 12, 202695 ms
Sep 19, 202696 ms
Sep 26, 202696 ms
Oct 3, 202696 ms
Oct 10, 202696 ms
Oct 17, 202697 ms
Oct 24, 2026103 ms
Oct 31, 2026104 ms
Nov 7, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of drinkviacarota.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. drinkviacarota.com at 0.4 s0.4 s
  2. drinkviacarota.com at 0.8 s0.8 s
  3. drinkviacarota.com at 1.1 s1.1 s
  4. drinkviacarota.com at 1.5 s1.5 s
  5. drinkviacarota.com at 1.9 s1.9 s
  6. drinkviacarota.com at 2.3 s2.3 s
  7. drinkviacarota.com at 2.6 s2.6 s
  8. drinkviacarota.com at 3.0 s3.0 s

Speed

9 to fix60
  • Reduce unused JavaScript

    2.0 s · 353 KiB

    About 353 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    714 KiB

    7 images could be 714 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    590 ms · 108 KiB

    About 108 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 590 ms faster on a phone.

  • Render-blocking requests

    600 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, Klaviyo and Cookiebot and others), adding 1.0 MB and 454 ms of main-thread time.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 808 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • rebuyengine.com adds 199 ms

    199 ms

    rebuyengine.com costs a phone 199 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 147 ms

    147 ms

    Klaviyo costs a phone 147 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 203 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 48 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).

  • Legacy JavaScript

    150 ms · 36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    20 KiB

    20 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 17.8 s

    17.8 s

    Your largest element takes 17.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.6 s

    18.6 s

    The page becomes fully interactive after 18.6 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 236 ms

    236 ms

    Scripts block taps and scrolling for 236 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 400 ms

    400 ms

    Real visitors wait 400 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix50
  • Page weight: 23.6 MB in 238 requests

    23.6 MB

    Your homepage downloads 23.6 MB in 238 requests on a phone: media 19.3 MB (2), images 2.2 MB (34) and scripts 977 KiB (85). Under 2 MB keeps phones on slow connections fast.

  • 17 images far larger than shown

    863 KiB

    17 images are downloaded at several times the size a phone draws them, for example via-carota-classic-custom-3-pack-hover.jpg at 1,000 px wide, shown at 237 px. Resized copies would save about 863 KiB.

  • 1 image in older formats

    1 image (182 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (223 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 6.7 g of CO₂ per visit

    6.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.68 g of CO₂e: 801.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9395
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 34 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is short (26 characters)

    Your title is only 26 characters: “Via Carota Craft Cocktails”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 40 internal links, 5 external

    The homepage links to 40 pages on drinkviacarota.com and 5 external pages.

7 checks passed
  • Meta description: 85 characters

    Your meta description is 85 characters: “Award-winning bottled cocktails founded by acclaimed Chefs Rita Sodi & Jody Williams.”.

  • One H1 headline

    Your main headline reads: “Are you 21+?”.

  • Canonical URL set

    The canonical URL is https://drinkviacarota.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://drinkviacarota.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://drinkviacarota.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (354 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://drinkviacarota.com/collections/all and https://drinkviacarota.com/collections/cocktails have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    42 of 51 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 349 words of copy

    The homepage carries about 349 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “NEW Sparkling Cosmo: Shop Now” and “• SHOP COCKTAILS •”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “NEW Sparkling Cosmo: Shop Now”, “• SHOP ALL •” and “• shop cocktails •”.

  • 13 short forms

    13 short forms (0 fields at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at drinkviacarota.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Accelpay Fulfillment · shareasale.com · nice-team.net · revy.io · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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