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drkellyannstore.com website review

Visit site (opens in a new tab)Reviewed 13 November 202641 issues · 91 checks

This review found 41 issues worth fixing on drkellyannstore.com, 12 of them high impact, across 91 checks. The most urgent: main-thread work: 10.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.7 sMay 23Nov 72.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.2 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.9 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Oct 31, 20262.4 s
Nov 7, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
178 ms100 msMay 23Nov 7138 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026116 ms
May 30, 2026115 ms
Jun 6, 2026113 ms
Jun 13, 2026120 ms
Jun 20, 2026128 ms
Jun 27, 2026133 ms
Jul 4, 2026129 ms
Jul 11, 2026121 ms
Jul 18, 2026111 ms
Jul 25, 2026111 ms
Aug 1, 2026109 ms
Aug 8, 2026111 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026119 ms
Sep 5, 2026118 ms
Sep 12, 2026115 ms
Sep 19, 2026116 ms
Sep 26, 2026119 ms
Oct 3, 2026159 ms
Oct 10, 2026169 ms
Oct 17, 2026167 ms
Oct 24, 2026167 ms
Oct 31, 2026138 ms
Nov 7, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of drkellyannstore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. drkellyannstore.com at 1.2 s1.2 s
  2. drkellyannstore.com at 2.4 s2.4 s
  3. drkellyannstore.com at 3.6 s3.6 s
  4. drkellyannstore.com at 4.8 s4.8 s
  5. drkellyannstore.com at 6.0 s6.0 s
  6. drkellyannstore.com at 7.2 s7.2 s
  7. drkellyannstore.com at 8.3 s8.3 s
  8. drkellyannstore.com at 9.5 s9.5 s

Speed

12 to fix47
  • Main-thread work: 10.6 s

    A phone's processor spends 10.6 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Cloudflare CDN, Clarity and Yotpo and others), adding 1.8 MB and 1.5 s of main-thread time.

  • Improve image delivery

    100 ms · 642 KiB

    24 images could be 642 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Reduce unused JavaScript

    610 KiB

    About 610 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    500 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Cloudflare CDN adds 422 ms

    422 ms

    Cloudflare CDN costs a phone 422 ms of main-thread work and 42 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    292 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (292 KiB).

  • 2,597 HTML elements

    The page has 2,597 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • rebuyengine.com adds 183 ms

    183 ms

    rebuyengine.com costs a phone 183 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 191 ms

    191 ms

    Shopify costs a phone 191 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 141 ms

    141 ms

    Klaviyo costs a phone 141 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    40 KiB

    40 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 26.9 s

    26.9 s

    The page becomes fully interactive after 26.9 s. Good is under 3.8 s.

  • Speed Index: 14.3 s

    14.3 s

    Visually, the page fills in at 14.3 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 729 ms

    729 ms

    Scripts block taps and scrolling for 729 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 895 ms

    895 ms

    Real visitors wait 895 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 116 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 149 ms

    149 ms

    Real visitors wait 149 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 5.4 MB in 343 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 343 requests on a phone: images 2.2 MB (44), scripts 1.6 MB (137) and other files 848 KiB (123). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    wellness_reset_hero_mobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (260 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 185.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8790
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 15 images without alt text

    15 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (35 elements)

    All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (15 elements)

    Alternative text of images should not be repeated as text: 15 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (4 elements)

    Elements marked as presentational should be consistently ignored: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 189 internal links, 12 external

    The homepage links to 189 pages on drkellyannstore.com and 12 external pages.

8 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Discover the Bone Broth Diet by Dr. Kellyann. Achieve weight loss, glowing skin, and improved wellness with trusted pro…”.

  • One H1 headline

    Your main headline reads: “Dr. Kellyann”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Bone Broth Diet | Weight Loss Nutritionist | Dr. Kellyann”.

  • Canonical URL set

    The canonical URL is https://drkellyann.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://drkellyann.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,306 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://drkellyann.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 3 linked pages hidden from search

    https://drkellyann.com/collections/weekly-deals, https://drkellyann.com/products/bone-broth-bundle-builder and https://drkellyann.com/products/bone-broth-starter-pack are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 1 page without a meta description

    https://drkellyann.com/collections/weekly-deals has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://drkellyann.com/products/bone-broth-bundle-builder has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'offsetTop') https://drkellyann.com/cdn/shop/t/235/assets/custom.js?v=668204184…”.

2 checks passed
  • Tap targets are thumb-sized

    52 of 54 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,328 words of copy

    The homepage carries about 1,328 words of visible text.

5 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop”, “Shop Best Sellers” and “Shop Mexican Tortilla”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 56 testimonial or review blocks, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 13 trackers load before any consent

    13

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 8 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 43 cookies set on arrival

    43

    Opening the homepage sets 43 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 78 other companies contacted

    Loading the homepage contacts 78 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at drkellyannstore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Blockify Fraud Filter · Microsoft Clarity · Sc Easy 404 Ai Redirects · Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Pagefly Ai Page Builder · Gorgias Live Chat Helpdesk · Triplewhale · Yotpo Product Reviews · Region Restrictions · Aftersell · Cartbite · Free Gift · cloudfront.net · archive-digger.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Birmingham

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on drkellyannstore.com, including 21 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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