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duer.ca website review

Visit site (opens in a new tab)Reviewed 9 November 202643 issues · 93 checks

This review found 43 issues worth fixing on duer.ca, 20 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.0 sJul 18Nov 72.7 s
Show as table
DateReal-visitor load time (LCP)
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.5 s
Sep 19, 20262.6 s
Sep 26, 20262.7 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Oct 31, 20262.8 s
Nov 7, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
264 ms195 msJul 18Nov 7223 ms
Show as table
DateReal-visitor tap response (INP)
Jul 18, 2026203 ms
Jul 25, 2026212 ms
Aug 1, 2026226 ms
Aug 8, 2026236 ms
Aug 15, 2026248 ms
Aug 22, 2026256 ms
Aug 29, 2026255 ms
Sep 5, 2026254 ms
Sep 12, 2026246 ms
Sep 19, 2026237 ms
Sep 26, 2026230 ms
Oct 3, 2026223 ms
Oct 10, 2026218 ms
Oct 17, 2026217 ms
Oct 24, 2026221 ms
Oct 31, 2026221 ms
Nov 7, 2026223 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of duer.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. duer.ca at 3.9 s3.9 s
  2. duer.ca at 7.9 s7.9 s
  3. duer.ca at 11.8 s11.8 s
  4. duer.ca at 15.7 s15.7 s
  5. duer.ca at 19.7 s19.7 s
  6. duer.ca at 23.6 s23.6 s
  7. duer.ca at 27.5 s27.5 s
  8. duer.ca at 31.5 s31.5 s

Speed

17 to fix36
  • Reduce unused JavaScript

    13.1 s · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 13.1 s faster on a phone.

  • Use efficient cache lifetimes

    6.6 s · 1.1 MB

    41 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Render-blocking requests

    2.4 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Main-thread work: 19.6 s

    A phone's processor spends 19.6 s on main-thread work while loading, 12.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify JavaScript

    1.1 s · 117 KiB

    117 KiB could be saved by minifying JavaScript.

  • cofra.me adds 1.1 s

    1.1 s

    cofra.me costs a phone 1.1 s of main-thread work and 96 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,245 HTML elements

    The page has 3,245 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (cofra.me, reddit and Google Tag Manager and others), adding 2.7 MB and 5.2 s of main-thread time.

  • Improve image delivery

    600 ms · 1.0 MB

    39 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused CSS

    900 ms · 254 KiB

    About 254 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 851 ms

    851 ms

    Google Tag Manager costs a phone 851 ms of main-thread work and 869 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 851 ms

    851 ms

    alia-prod.com costs a phone 851 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • reddit adds 873 ms

    873 ms

    reddit costs a phone 873 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    650 ms · 117 KiB

    Polyfills for old browsers add 117 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 650 ms faster on a phone.

  • YouTube adds 429 ms

    429 ms

    YouTube costs a phone 429 ms of main-thread work and 1,015 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 355 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 55.4 s

    55.4 s

    Your largest element takes 55.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 28.4 s

    28.4 s

    Visually, the page fills in at 28.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 55.8 s

    55.8 s

    The page becomes fully interactive after 55.8 s. Good is under 3.8 s.

  • Total Blocking Time: 2.4 s

    2.4 s

    Scripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 829 ms

    829 ms

    Real visitors wait 829 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 203 ms to 223 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 173 ms

    173 ms

    Real visitors wait 173 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 14.8 MB in 674 requests

    14.8 MB

    Your homepage downloads 14.8 MB in 674 requests on a phone: scripts 5.2 MB (195), media 5.0 MB (2) and images 2.1 MB (67). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (39 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 4.2 g of CO₂ per visit

    4.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.21 g of CO₂e: 504.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8388
  • Required ARIA attributes must be provided (2 elements)

    Required ARIA attributes must be provided: 2 elements on the page fail this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • ARIA input fields must have an accessible name (2 elements)

    ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 168 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 238 internal links, 14 external

    The homepage links to 238 pages on duer.ca and 14 external pages.

8 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Modern jeans and pants that meet the needs of the active with performance, comfort and style. Meet our Performance Stre…”.

  • One H1 headline

    Your main headline reads: “The World's Most Comfortable Pants.”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “The Worlds Most Comfortable Pants | DUER”.

  • Canonical URL set

    The canonical URL is https://duer.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://duer.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,165 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://duer.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix78
  • 1 page points its canonical at the homepage

    https://duer.com/en-ca declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://duer.com/en-ca all use the title “The Worlds Most Comfortable Pants | DUER”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without an H1

    https://duer.com/en-ca, https://duer.com/collections/mens-last-chance, https://duer.com/collections/mens-stretch-jeans and https://duer.com/collections/mens-stretch-pants have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://duer.com/collections/mens-stretch-pants has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 3 pages slow to respond

    https://duer.com/collections/mens-stretch-pants, https://duer.com/collections/mens-shorts and https://duer.com/collections/mens-shirts took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6985
  • 11 small tap targets

    11 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “rudderanalytics is not defined”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 707 words of copy

    The homepage carries about 707 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE COLLECTION”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Shop All”, “Shop the collection” and “Shop men's”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 88 testimonial or review blocks, 3 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Microsoft Clarity and Reddit Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 42 cookies set on arrival

    42

    Opening the homepage sets 42 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 66 other companies contacted

    Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at duer.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Fraud Filter · Unveild Duer · Klaviyo Email Marketing Sms · Okendo · Postscript Sms Marketing · Rebuy Personalization Engine · Elevar Conversion Tracking · Coframe · Hotjar Install · Lantern · Region Restrictions · Test Sms · Loop Returns · gorgias.chat · govx.com · 9gtb.com · weglot.com · kiwisizing.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Netlify

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on duer.ca, including 26 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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