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dulcie.world website review
Visit site (opens in a new tab)Reviewed 13 November 202632 issues · 74 checks
This review found 32 issues worth fixing on dulcie.world, 12 of them high impact, across 74 checks. The most urgent: google Tag Manager adds 1.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,389 of 108,854 reviewed websitesbeats 49%
- #32,644 of 61,765 online storesbeats 41%
- #31,334 of 56,365 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 151 ms |
| May 30, 2026 | 151 ms |
| Jun 6, 2026 | 149 ms |
| Jun 13, 2026 | 149 ms |
| Jun 20, 2026 | 149 ms |
| Jun 27, 2026 | 152 ms |
| Jul 4, 2026 | 161 ms |
| Jul 11, 2026 | 158 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 160 ms |
| Aug 1, 2026 | 149 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 142 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 152 ms |
| Sep 12, 2026 | 176 ms |
| Sep 19, 2026 | 178 ms |
| Sep 26, 2026 | 193 ms |
| Oct 3, 2026 | 203 ms |
| Oct 10, 2026 | 190 ms |
| Oct 17, 2026 | 187 ms |
| Oct 24, 2026 | 178 ms |
| Oct 31, 2026 | 170 ms |
| Nov 7, 2026 | 151 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.4 s
6.3 s
7.3 s
Speed
Google Tag Manager adds 1.4 s
1.4 sGoogle Tag Manager costs a phone 1.4 s of main-thread work and 746 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.9 s
A phone's processor spends 11.9 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,212 HTML elements
The page has 3,212 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Yotpo and Accessibe Accessibility Overlay and others), adding 3.3 MB and 4.1 s of main-thread time.
Reduce unused JavaScript
1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page.
Yotpo adds 948 ms
948 msYotpo costs a phone 948 ms of main-thread work and 677 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
500 ms · 188 KiB5 images could be 188 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Accessibe Accessibility Overlay adds 620 ms
620 msAccessibe Accessibility Overlay costs a phone 620 ms of main-thread work and 250 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 557 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
470 KiB19 files are served with short cache lifetimes, so returning visitors download them again (470 KiB).
Klaviyo adds 326 ms
326 msKlaviyo costs a phone 326 ms of main-thread work and 424 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
minmaxify.com adds 343 ms
343 msminmaxify.com costs a phone 343 ms of main-thread work and 12 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 76 KiBAbout 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Legacy JavaScript
76 KiBPolyfills for old browsers add 76 KiB JavaScript that modern phones do not need.
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 29.4 s
29.4 sThe page becomes fully interactive after 29.4 s. Good is under 3.8 s.
Total Blocking Time: 4.3 s
4.3 sScripts block taps and scrolling for 4.3 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.4 s
5.4 sYour largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Image”.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 151 ms to 151 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 157 ms
157 msReal visitors wait 157 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 564 ms
564 msReal visitors wait 564 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 312 requests
5.5 MBYour homepage downloads 5.5 MB in 312 requests on a phone: scripts 3.4 MB (161), images 903 KiB (26) and other files 762 KiB (102). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 187.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Delayed refresh under 20 hours must not be used (1 element)
Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (1 element).
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 30 images in the HTML carry an alt attribute.
20 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//www.dulcie.world/cdn/shop/files/duclie-logo-amended.s…”.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
80 internal links, 11 external
The homepage links to 80 pages on dulcie.world and 11 external pages.
7 checks passed
Meta description: 116 characters
Your meta description is 116 characters: “From the company formerly known as Haeckels. Skin care and wild fragrance company based in Margate, founded in 2012.”.
One H1 headline
Your main headline reads: “Dulcie”.
Title: 34 characters
Your title is a healthy 34 characters: “People Care. Planet Care. – Dulcie”.
Canonical URL set
The canonical URL is https://www.dulcie.world/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.dulcie.world/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.dulcie.world/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
1 checks passed
Linked pages load
2 pages of 15 loaded without an error (the rest turned automated requests away).
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 10 words
The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Shop All”, “Sign up to Citizenship” and “Book a Treatment”.
5 short forms
5 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dulcie.world, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Minmaxify Order Limits · Yotpo Loyalty Rewards · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · cart-bot.net · rechargecdn.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on dulcie.world, including 17 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.