dunhamssports.com website review

The page goes through 1 redirect before it starts loading, costing about 10.2 s. Link and advertise the final URL directly.

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.

Your mobile performance score is 44 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 3.6 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google CDN costs a phone 0 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Bazaarvoice and bc0a.com and others), adding 681 KiB and 171 ms of main-thread time.

15 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

10 KiB could be saved by minifying JavaScript.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s.

The page becomes fully interactive after 28.9 s. Good is under 3.8 s.

The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 633 ms in total while the page loads. Good is under 200 ms.

38 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 137 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.8 MB in 278 requests on a phone: scripts 3.0 MB (156), images 1.1 MB (82) and stylesheets 361 KiB (5). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 163.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 elements use ARIA attributes their role does not allow, which confuses screen readers.

2 buttons have no accessible name, so screen readers announce just “button”.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

10 elements hidden from screen readers can still receive keyboard focus.

4 tap targets are too small or too close together to hit reliably with a finger.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (7 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 77 characters, so Google will cut it off around 60: “Your Local Sporting Goods Store | Coupons, Discounts & More | Dunham's Sports”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

2 links have no real href, so search engines can't follow them.

The homepage links to 996 pages on dunhamssports.com and 11 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/check-order and /wishlist all use the title “Dunhams Sports”. Search engines can't tell which page to show for a search, so each competes with the others.

/view-all-departments, /check-order, /privacy-policy.html, /terms.html, /wishlist and /value-vault and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

/view-all-departments, /check-order, /contactus.html, /privacy-policy.html, /terms.html and /wishlist and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Could not get location: [object GeolocationPositionError]”.

Requests the geolocation permission on page load.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

1 link go through two or more redirects, for example https://qkly.co/dunhams/mpydEkDJ.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

dunhamssports.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

dunhamssports.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 393 words of visible text.

dunhamssports.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 35 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.