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duragro.com.co website review

Visit site (opens in a new tab)Reviewed 11 November 202628 issues · 74 checks

This review found 28 issues worth fixing on duragro.com.co, 8 of them high impact, across 74 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.7 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
222 ms142 msMay 23Nov 7204 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026156 ms
May 30, 2026152 ms
Jun 6, 2026153 ms
Jun 13, 2026154 ms
Jun 20, 2026151 ms
Jun 27, 2026153 ms
Jul 4, 2026157 ms
Jul 11, 2026159 ms
Jul 18, 2026163 ms
Jul 25, 2026159 ms
Aug 1, 2026151 ms
Aug 8, 2026153 ms
Aug 15, 2026154 ms
Aug 22, 2026163 ms
Aug 29, 2026162 ms
Sep 5, 2026161 ms
Sep 12, 2026161 ms
Sep 19, 2026158 ms
Sep 26, 2026165 ms
Oct 3, 2026167 ms
Oct 10, 2026174 ms
Oct 17, 2026200 ms
Oct 24, 2026207 ms
Oct 31, 2026213 ms
Nov 7, 2026204 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of duragro.com.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. duragro.com.co at 0.5 s0.5 s
  2. duragro.com.co at 0.9 s0.9 s
  3. duragro.com.co at 1.4 s1.4 s
  4. duragro.com.co at 1.8 s1.8 s
  5. duragro.com.co at 2.3 s2.3 s
  6. duragro.com.co at 2.7 s2.7 s
  7. duragro.com.co at 3.2 s3.2 s
  8. duragro.com.co at 3.6 s3.6 s

Speed

3 to fix73
  • Improve image delivery

    1.4 s · 554 KiB

    9 images could be 554 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    500 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Reduce unused JavaScript

    150 ms · 21 KiB

    About 21 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    130 ms · 12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Shopify and jQuery CDN), adding 159 KiB and 36 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    1 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 175 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.4 s

    6.4 s

    Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user INP: 202 ms

    202 ms

    Real visitors wait 202 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 156 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 42 images without width and height

    42 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 6.4 s

    6.4 s

    The page becomes fully interactive after 6.4 s. Good is under 3.8 s.

8 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 587 ms

    587 ms

    Real visitors wait 587 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.022

    0.022

    The layout barely moves while loading (CLS 0.022, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.2 MB in 170 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 170 requests on a phone: images 1.1 MB (30), other files 701 KiB (71) and scripts 221 KiB (46). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Banner_control_insecto_actualizado_version_mobil_1.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (253 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.6 g of CO₂ per visit

    0.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9794
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 57 form fields without a label

    57 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • 119 internal links, 1 external

    The homepage links to 119 pages on duragro.com.co and 1 external page.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Encuentra mallas, herramientas y fumigadoras agrícolas de calidad. Compra online y mejora el rendimiento de tus cultivo…”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Compra insumos agrícolas online – Duragro”.

  • Canonical URL set

    The canonical URL is https://duragro.com.co/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://duragro.com.co/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (754 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://duragro.com.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 2 linked pages hidden from search

    https://duragro.com.co/collections/alambre-negro and https://duragro.com.co/collections/cartonplast are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    32 of 36 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix25
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 9-field form

    Your longest form asks for 9 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 351 words of copy

    The homepage carries about 351 words of visible text.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at duragro.com.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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