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duralexusa.com website review
Visit site (opens in a new tab)Reviewed 11 November 202627 issues · 83 checks
This review found 27 issues worth fixing on duralexusa.com, 7 of them high impact, across 83 checks. The most urgent: main-thread work: 5.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #5,265 of 109,129 reviewed websitesbeats 93%
- #2,908 of 61,801 online storesbeats 93%
- #2,825 of 56,378 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 885 ms |
| May 30, 2026 | 880 ms |
| Jun 6, 2026 | 884 ms |
| Jun 13, 2026 | 906 ms |
| Jun 20, 2026 | 934 ms |
| Jun 27, 2026 | 979 ms |
| Jul 4, 2026 | 972 ms |
| Jul 11, 2026 | 976 ms |
| Jul 18, 2026 | 948 ms |
| Jul 25, 2026 | 911 ms |
| Aug 1, 2026 | 935 ms |
| Aug 8, 2026 | 930 ms |
| Aug 15, 2026 | 939 ms |
| Aug 22, 2026 | 985 ms |
| Aug 29, 2026 | 972 ms |
| Sep 5, 2026 | 988 ms |
| Sep 12, 2026 | 998 ms |
| Sep 19, 2026 | 989 ms |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 994 ms |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 993 ms |
| Oct 24, 2026 | 1.0 s |
| Oct 31, 2026 | 1.0 s |
| Nov 7, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 116 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 121 ms |
| Jun 20, 2026 | 122 ms |
| Jun 27, 2026 | 128 ms |
| Jul 4, 2026 | 128 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 122 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 127 ms |
| Aug 22, 2026 | 130 ms |
| Aug 29, 2026 | 133 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 138 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 143 ms |
| Oct 31, 2026 | 146 ms |
| Nov 7, 2026 | 148 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.3 s
3.1 s
3.9 s
4.7 s
5.4 s
6.2 s
Speed
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,944 HTML elements
The page has 4,944 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
400 ms · 742 KiB11 images could be 742 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Clarity and others), adding 2.0 MB and 765 ms of main-thread time.
Reduce unused JavaScript
450 ms · 489 KiBAbout 489 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
800 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Use efficient cache lifetimes
358 KiB16 files are served with short cache lifetimes, so returning visitors download them again (358 KiB).
Shopify adds 214 ms
214 msShopify costs a phone 214 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 173 ms
173 msGoogle Tag Manager costs a phone 173 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.
Reduce unused CSS
47 KiBAbout 47 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 17.1 s
17.1 sThe page becomes fully interactive after 17.1 s. Good is under 3.8 s.
Largest Contentful Paint: 5.2 s
5.2 sYour largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Duralex USA”.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 116 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 149 ms
149 msReal visitors wait 149 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 504 ms
504 msReal visitors wait 504 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 149 ms
149 msScripts block the page for only 149 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.6 MB in 482 requests
4.6 MBYour homepage downloads 4.6 MB in 482 requests on a phone: scripts 1.8 MB (207), images 1.2 MB (33) and other files 1.1 MB (185). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 157.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (5 elements)
Headings should not be empty: 5 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 91 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Shop Tempered Glassware”). One clear main headline is easier for people and search engines.
Meta description is long (253 characters)
Your meta description is 253 characters; Google truncates after about 160, so the end of your pitch is cut.
277 internal links, 15 external
The homepage links to 277 pages on duralexusa.com and 15 external pages.
6 checks passed
Title: 58 characters
Your title is a healthy 58 characters: “Official Duralex USA | Tough Tempered Glassware Since 1945”.
Canonical URL set
The canonical URL is https://www.duralexusa.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.duralexusa.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,021 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.duralexusa.com/llms.txt (97 KiB, 287 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.duralexusa.com/policies/refund-policy has no meta description, so Google writes the search snippet from whatever text it finds.
1 page slow to respond
https://www.duralexusa.com/collections/stackable-tumblers took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
2 checks passed
Tap targets are thumb-sized
40 of 49 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,330 words of copy
The homepage carries about 1,330 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Best Sellers”.
20 calls to action
The homepage has 20 calls to action, for example “Shop by type”, “Shop gifts” and “Shop Best Sellers”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 38 testimonial or review blocks, 4 customer or partner logos, a star rating, 4 trust badges and “1,600+ reviews”.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
57 other companies contacted
Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at duralexusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Yotpo Loyalty Rewards · Microsoft Clarity · Gorgias Live Chat Helpdesk · Impact Com · Klaviyo Email Marketing Sms · Instafeed · Cartbite · Search Optimization · Essential Post Purchase Upsell · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- New Castle
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on duralexusa.com, including 14 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.