easis.se website review

12 files are served with short cache lifetimes, so returning visitors download them again (820 KiB).

Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

About 245 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 710 ms faster on a phone.

20 images could be 788 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 third-party services load with your homepage (Cookie-Script.com, Klaviyo and sleeknote.com and others), adding 1.2 MB and 553 ms of main-thread time.

Cookie-Script.com costs a phone 337 ms of main-thread work and 696 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 340 ms faster on a phone.

A phone's processor spends 3.7 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 long tasks block the main thread while loading, the longest for 355 ms. During a long task the page ignores taps.

Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.8 s. Good is under 3.8 s.

Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

Scripts block taps and scrolling for 404 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 120 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 15.1 MB in 224 requests on a phone: media 11.2 MB (2), scripts 1.5 MB (53) and images 1.3 MB (31). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (68 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 4.29 g of CO₂e: 514.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

8 tap targets are too small or too close together to hit reliably with a finger.

2 links inside paragraphs rely on colour alone to stand out.

2 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your title is 69 characters, so Google will cut it off around 60: “EASIS svensk webbshop – Stort urval av produkter utan tillsatt socker”.

Your meta description is 271 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 149 pages on easis.se and 7 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/collections/sampak-paketerbjudande and /collections/jul-2026 have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

13 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://instagram.com/easissverige.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

easis.se has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 18 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 606 words of visible text.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

easis.se has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.