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ebcwebstore.com website review

Visit site (opens in a new tab)Reviewed 4 November 202663 issues · 122 checks

This review found 63 issues worth fixing on ebcwebstore.com, 25 of them high impact, across 122 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s3.7 sMay 16Oct 314.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.2 s
May 23, 20264.1 s
May 30, 20264.1 s
Jun 6, 20264.0 s
Jun 13, 20263.9 s
Jun 20, 20263.9 s
Jun 27, 20264.0 s
Jul 4, 20264.0 s
Jul 11, 20264.0 s
Jul 18, 20264.0 s
Jul 25, 20264.0 s
Aug 1, 20264.0 s
Aug 8, 20263.9 s
Aug 15, 20263.9 s
Aug 22, 20263.8 s
Aug 29, 20263.8 s
Sep 5, 20263.9 s
Sep 12, 20264.0 s
Sep 19, 20264.2 s
Sep 26, 20264.4 s
Oct 3, 20264.5 s
Oct 10, 20264.6 s
Oct 17, 20264.5 s
Oct 24, 20264.4 s
Oct 31, 20264.4 s
Real-visitor tap response (INP)75th percentile, phones
187 ms150 msMay 16Oct 31183 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026154 ms
May 23, 2026154 ms
May 30, 2026156 ms
Jun 6, 2026158 ms
Jun 13, 2026160 ms
Jun 20, 2026161 ms
Jun 27, 2026164 ms
Jul 4, 2026166 ms
Jul 11, 2026168 ms
Jul 18, 2026169 ms
Jul 25, 2026170 ms
Aug 1, 2026172 ms
Aug 8, 2026174 ms
Aug 15, 2026175 ms
Aug 22, 2026175 ms
Aug 29, 2026175 ms
Sep 5, 2026177 ms
Sep 12, 2026178 ms
Sep 19, 2026179 ms
Sep 26, 2026179 ms
Oct 3, 2026179 ms
Oct 10, 2026179 ms
Oct 17, 2026180 ms
Oct 24, 2026181 ms
Oct 31, 2026183 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ebcwebstore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ebcwebstore.com at 1.0 s1.0 s
  2. ebcwebstore.com at 2.0 s2.0 s
  3. ebcwebstore.com at 3.0 s3.0 s
  4. ebcwebstore.com at 4.1 s4.1 s
  5. ebcwebstore.com at 5.1 s5.1 s
  6. ebcwebstore.com at 6.1 s6.1 s
  7. ebcwebstore.com at 7.1 s7.1 s
  8. ebcwebstore.com at 8.1 s8.1 s

ebcwebstore.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix48
  • Use efficient cache lifetimes

    1.8 s · 14.5 MB

    178 files are served with short cache lifetimes, so returning visitors download them again (14.5 MB).

  • Reduce unused JavaScript

    2.4 s · 324 KiB

    About 324 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,569 HTML elements

    The page has 4,569 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    11.7 MB

    108 images could be 11.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Crazy Egg and others), adding 1,007 KiB and 1.3 s of main-thread time.

  • Google Tag Manager adds 775 ms

    775 ms

    Google Tag Manager costs a phone 775 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Facebook adds 322 ms

    322 ms

    Facebook costs a phone 322 ms of main-thread work and 259 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 345 ms. During a long task the page ignores taps.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify CSS

    300 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    100 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.3 s

    6.3 s

    Real visitors wait 6.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.27

    0.27

    For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.

  • Real-user FCP: 4.3 s

    4.3 s

    Real visitors see the first content after 4.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 54.5 s

    54.5 s

    Your largest element takes 54.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 18.2 s

    18.2 s

    Visually, the page fills in at 18.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 58.7 s

    58.7 s

    The page becomes fully interactive after 58.7 s. Good is under 3.8 s.

  • Real-user INP: 212 ms

    212 ms

    Real visitors wait 212 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Total Blocking Time: 507 ms

    507 ms

    Scripts block taps and scrolling for 507 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 183 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0.093

    0.093

    The layout barely moves while loading (CLS 0.093, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 15.5 MB in 230 requests

    15.5 MB

    Your homepage downloads 15.5 MB in 230 requests on a phone: images 14.2 MB (172), scripts 992 KiB (24) and stylesheets 128 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 29 images far larger than shown

    2.9 MB

    29 images are downloaded at several times the size a phone draws them, for example ebook-feature-image-1-1024x536.png at 1,024 px wide, shown at 242 px. Resized copies would save about 2.9 MB.

  • 2 images over 500 KB

    2 images weigh 1.5 MB together. On a phone connection a single image that size takes seconds.

  • 40 images in older formats

    40 images (6.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 27 images below the first screen load straight away

    27 images further down the page (5.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.4 g of CO₂ per visit

    4.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.39 g of CO₂e: 526.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

14 to fixGoogle 7281
  • Hidden but focusable

    228 elements hidden from screen readers can still receive keyboard focus.

  • 46 text elements with low contrast

    46 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (38 elements)

    All page content should be contained by landmarks: 38 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 8264
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “EBC Webstore: Law Books, Law Journals, Student Books, Bareacts, eBooks”.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 23 links with vague text

    23 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Meta description is long (255 characters)

    Your meta description is 255 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No robots.txt

    There is no robots.txt at ebcwebstore.com/robots.txt, the first file search crawlers ask for.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 523 internal links, 28 external

    The homepage links to 523 pages on ebcwebstore.com and 28 external pages.

2 checks passed
  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ebcwebstore.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,483 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 6 pages without a meta description

    /shipping_service.php, /aboutus.php, /shoping_cart.php, /web_bestsellers.php, /most_recomend.php and /new_releases.php have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    /shipping_service.php, /aboutus.php, /wishlist.php, /shoping_cart.php, /web_bestsellers.php and /most_recomend.php and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    /shoping_cart.php, /web_bestsellers.php and /new_releases.php took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

1 to fixGoogle 8897
  • 196 distorted images

    196 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    217 of 249 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • 1 broken external link

    1 link to other sites is dead, for example http://www.twitter.com/ebcindia (520).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://www.facebook.com/easternbookcompany.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block, 1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ebcwebstore.com).

  • Valid certificate (190 days left)

    The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for ebcwebstore.com and is valid for another 190 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ebcwebstore.com redirects to the secure version.

Domain and trust

  • No CAA record

    ebcwebstore.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ebcwebstore.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 18 years old

    18 years

    ebcwebstore.com was registered in Feb 2008 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2028

    ebcwebstore.com is registered until Feb 2028.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 5,445 words of copy

    The homepage carries about 5,445 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SIGN UP” and “BOOK SHELF”.

  • 42 calls to action

    The homepage has 42 calls to action, for example “Start Here”, “ADDRESS BOOK” and “Book Locator”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

2 to fix35
  • No DMARC policy

    ebcwebstore.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 mx a ip4:52.205.32.221/32 ip4:64.150.163.149 a:ebcwebstore.com include:ebcwebstore.com ?all”.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 3.2.1, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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This review found 63 issues on ebcwebstore.com, including 25 speed issues, 8 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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