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ebcwebstore.com website review
Visit site (opens in a new tab)Reviewed 4 November 202663 issues · 122 checks
This review found 63 issues worth fixing on ebcwebstore.com, 25 of them high impact, across 122 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.2 s |
| May 23, 2026 | 4.1 s |
| May 30, 2026 | 4.1 s |
| Jun 6, 2026 | 4.0 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 3.9 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 4.0 s |
| Jul 11, 2026 | 4.0 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 4.0 s |
| Aug 1, 2026 | 4.0 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 3.9 s |
| Aug 22, 2026 | 3.8 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 3.9 s |
| Sep 12, 2026 | 4.0 s |
| Sep 19, 2026 | 4.2 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.5 s |
| Oct 10, 2026 | 4.6 s |
| Oct 17, 2026 | 4.5 s |
| Oct 24, 2026 | 4.4 s |
| Oct 31, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 154 ms |
| May 23, 2026 | 154 ms |
| May 30, 2026 | 156 ms |
| Jun 6, 2026 | 158 ms |
| Jun 13, 2026 | 160 ms |
| Jun 20, 2026 | 161 ms |
| Jun 27, 2026 | 164 ms |
| Jul 4, 2026 | 166 ms |
| Jul 11, 2026 | 168 ms |
| Jul 18, 2026 | 169 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 172 ms |
| Aug 8, 2026 | 174 ms |
| Aug 15, 2026 | 175 ms |
| Aug 22, 2026 | 175 ms |
| Aug 29, 2026 | 175 ms |
| Sep 5, 2026 | 177 ms |
| Sep 12, 2026 | 178 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 179 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 180 ms |
| Oct 24, 2026 | 181 ms |
| Oct 31, 2026 | 183 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.1 s
5.1 s
6.1 s
7.1 s
8.1 s
ebcwebstore.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
1.8 s · 14.5 MB178 files are served with short cache lifetimes, so returning visitors download them again (14.5 MB).
Reduce unused JavaScript
2.4 s · 324 KiBAbout 324 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.
Render-blocking requests
1.1 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,569 HTML elements
The page has 4,569 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
11.7 MB108 images could be 11.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Crazy Egg and others), adding 1,007 KiB and 1.3 s of main-thread time.
Google Tag Manager adds 775 ms
775 msGoogle Tag Manager costs a phone 775 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 81 KiBAbout 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Facebook adds 322 ms
322 msFacebook costs a phone 322 ms of main-thread work and 259 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 345 ms. During a long task the page ignores taps.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify CSS
300 ms · 6 KiB6 KiB could be saved by minifying CSS.
Legacy JavaScript
100 ms · 13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.3 s
6.3 sReal visitors wait 6.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.27
0.27For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.
Real-user FCP: 4.3 s
4.3 sReal visitors see the first content after 4.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.2 s
3.2 sReal visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 54.5 s
54.5 sYour largest element takes 54.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 18.2 s
18.2 sVisually, the page fills in at 18.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 58.7 s
58.7 sThe page becomes fully interactive after 58.7 s. Good is under 3.8 s.
Real-user INP: 212 ms
212 msReal visitors wait 212 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 507 ms
507 msScripts block taps and scrolling for 507 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
19 images without width and height
19 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 183 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Cumulative Layout Shift: 0.093
0.093The layout barely moves while loading (CLS 0.093, good is under 0.1).
Images and page weight
Page weight: 15.5 MB in 230 requests
15.5 MBYour homepage downloads 15.5 MB in 230 requests on a phone: images 14.2 MB (172), scripts 992 KiB (24) and stylesheets 128 KiB (13). Under 2 MB keeps phones on slow connections fast.
29 images far larger than shown
2.9 MB29 images are downloaded at several times the size a phone draws them, for example ebook-feature-image-1-1024x536.png at 1,024 px wide, shown at 242 px. Resized copies would save about 2.9 MB.
2 images over 500 KB
2 images weigh 1.5 MB together. On a phone connection a single image that size takes seconds.
40 images in older formats
40 images (6.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
27 images below the first screen load straight away
27 images further down the page (5.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.4 g of CO₂ per visit
4.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.39 g of CO₂e: 526.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Hidden but focusable
228 elements hidden from screen readers can still receive keyboard focus.
46 text elements with low contrast
46 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
All page content should be contained by landmarks (38 elements)
All page content should be contained by landmarks: 38 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “EBC Webstore: Law Books, Law Journals, Student Books, Bareacts, eBooks”.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
23 links with vague text
23 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Meta description is long (255 characters)
Your meta description is 255 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No robots.txt
There is no robots.txt at ebcwebstore.com/robots.txt, the first file search crawlers ask for.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
523 internal links, 28 external
The homepage links to 523 pages on ebcwebstore.com and 28 external pages.
2 checks passed
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
XML sitemap found
Your XML sitemap is reachable at https://www.ebcwebstore.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,483 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages without a meta description
/shipping_service.php, /aboutus.php, /shoping_cart.php, /web_bestsellers.php, /most_recomend.php and /new_releases.php have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
/shipping_service.php, /aboutus.php, /wishlist.php, /shoping_cart.php, /web_bestsellers.php and /most_recomend.php and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
/shoping_cart.php, /web_bestsellers.php and /new_releases.php took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
196 distorted images
196 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
217 of 249 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example http://www.twitter.com/ebcindia (520).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
1 link through redirect chains
1 link go through two or more redirects, for example http://www.facebook.com/easternbookcompany.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block, 1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (ebcwebstore.com).
Valid certificate (190 days left)
The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for ebcwebstore.com and is valid for another 190 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://ebcwebstore.com redirects to the secure version.
Domain and trust
No CAA record
ebcwebstore.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ebcwebstore.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 18 years old
18 yearsebcwebstore.com was registered in Feb 2008 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2028
ebcwebstore.com is registered until Feb 2028.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 5,445 words of copy
The homepage carries about 5,445 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SIGN UP” and “BOOK SHELF”.
42 calls to action
The homepage has 42 calls to action, for example “Start Here”, “ADDRESS BOOK” and “Book Locator”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
No DMARC policy
ebcwebstore.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
SPF does not block other senders (?all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 mx a ip4:52.205.32.221/32 ip4:64.150.163.149 a:ebcwebstore.com include:ebcwebstore.com ?all”.
Email authentication score: 35/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It loads jQuery 3.2.1, older than 3.5 (which fixed known security holes).
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 63 issues on ebcwebstore.com, including 25 speed issues, 8 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.