ecolinq.de website review

About 337 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

5 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

The page has 2,057 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 2.0 s on main-thread work while loading, 611 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 87 ms of main-thread work and 408 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Shopify, Google CDN and Heroku and others), adding 527 KiB and 146 ms of main-thread time.

About 13 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 96 ms. During a long task the page ignores taps.

3 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

2 KiB JavaScript is shipped twice across bundles.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 236 requests on a phone: other files 904 KiB (132), scripts 666 KiB (51) and images 358 KiB (27). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

16 visible links have no text or label, so screen readers cannot say where they go.

Your meta description is 226 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.ecolinq.com)”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 205 pages on ecolinq.de and 7 external pages.

Your homepage links to https://www.ecolinq.de/collections/flachbeutel, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.ecolinq.de/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.ecolinq.de/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.ecolinq.de/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.ecolinq.de/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 121 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://product-samples.herokuapp.com/complied/main.min.css' from origin 'https://www.ecol…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 977 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.